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Yahoo MessengerOnline Community & Service Analysis

Borislav Kiprin – MDMK10

WHAT IS YAHOO MESSENGER?

Yahoo! Voice

Voicemail and file sharing

Plug-ins

Yahoo! Mail integration

Webcam

Offline messaging

Games

Customization

Avatars

MS, Unix & Mac OS compatibility

Multiple language support

Borislav Kiprin – MDMK10

Launched as Yahoo! Pager on March 9, 1999

248 million active registered Yahoo global users by Jan 2008

Features:

Source: http://en.wikipedia.org/wiki/Instant_messaging

TYPICAL LIFE CYCLE OF A COMMUNITY MEMBER

Borislav Kiprin – MDMK10

TYPICAL LIFE CYCLE OF A COMMUNITY MEMBER

Borislav Kiprin – MDMK10 Source: http://clean.cakephp.dk/user-interface

MOTIVATION TO CONTRIBUTING TO THE COMMUNITY

Friends using Yahoo

Customization

History with the Brand

All-in-one portal such as Yahoo integration with the email box

Virtual Life – a second chance to be someone else, someone different

Borislav Kiprin – MDMK10

BARRIERS TO CONTRIBUTING TO THE COMMUNITY

User Pool – Only 248 Mn users…

Service saturation – many channels to communicate with friends

Mobile version – currently only an iPhone one

Strong competition – Skype, MSN, Google Talk…

Social Networks – the preferred com channel with friends and all of them have chat function

Borislav Kiprin – MDMK10 Source: http://en.wikipedia.org/wiki/Instant_messaging

REACHING THE TIPPING POINT

Borislav Kiprin – MDMK10

REACHING THE TIPPING POINT• Going Mobile• VOIP• Combining user pool with MSN (?!?)• Linkage to Social Networks

Borislav Kiprin – MDMK10

REACHING THE TIPPING POINT

Yahoo Messenger with Voice is considered as a tipping point replacing

current fixed line communication with VOIP service similar to Skype.

This is a long waited added value to current

customers.

Borislav Kiprin – MDMK10

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WHAT IS NEXT FOR AN YAHOO

MESSENGER USER?

Borislav Kiprin – MDMK10