yali presentation for snowplow amsterdam meetup number 2
TRANSCRIPT
Snowplow AnalyticsReinvent digital analytics
Digital event data is very interesting
• Individual actions taken by people and interactions between people
• So many things you can do in ‘digital’
• Check bank balance
• Adjust thermometer
• Book exercise class
• Pay for parking
• Load your smart fridge…
It can be used to build insight…
People
Products
Content
Marketing
Services
…and act on• Personalisation
• Marketing automation
• Notification
At Snowplow we’re on a mission to enable you to do more with your
digital event data• Deliver your data directly into your own data warehouse
• Deliver your event data to you to act on in real-time
• Define your own events
• Track events from all platforms and channels
• Enrich your data with third party data set
This is a very different approach to traditional web
analytics tools
All your data in one place Analytics that evolves with your business
Do *anything* with your data
Roadmap: track events from more places
Trackers (SDKs) 3rd party integrations Schema’ing toolset
Schema guru
Iglu server
Roadmap: make it easier to work with event data
Analytics SDKs Storage targets
Roadmap: make it easier to act on your event data
Sauna
Questions?