yandex keynote 2014 metrica for apps
TRANSCRIPT
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АЛЕКСАНДР КОЧУБЕЙ
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Художественный фильм «Служебный роман»
Без статистики вообще не жизнь, а каторга какая-то
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Технологии Новый функционалКлючевые моменты
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40 %60 %
WIFI
Cellular
55 %45 %
WIFICellular
53 % 47 %WIFI
Cellular
iOS
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iOSПн. Вт. Ср. Чт. Пт. Сб. Вс.
100%
0%
20%
40%
60%
80%
WIFI
Cellular
100%
0%
20%
40%
60%
80%
Пн. Вт. Ср. Чт. Пт. Сб. Вс.
WIFI
Cellular
100%
0%
20%
40%
60%
80%
Пн. Вт. Ср. Чт. Пт. Сб. Вс.
WIFI
Cellular
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?
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Объем данных
АктуальностьСкорость
?
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Технологии Новый функционалКлючевые моменты
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Технологии Новый функционалКлючевые моменты
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Real-time1
Скорость генерации отчетов 2
Отчеты с любой комбинацией данных3
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Real-time
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Скорость генерации отчетов
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Отчеты с любой комбинацией данных
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0 0 1 1 1 0 0 1 0 0 0 1 0 0 1 1 0 0 1 0 1 0 0 1 1 1
1 1 1 0 1 0 1 1 1 0 1 0 1 1 1 0 0 0 1 1 0 1 0 1 0 0
0 0 1 0 1 0 0 1 0 1 0 1 0 1 1 1 1 1 0 1 0 0 0 0 1 1
1 0 0 1 0 0 1 0 1 0 0 1 1 0 0 0 1 0 1 0 0 1 0 1 1 0
1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 1 1 0 0 1 0 0 1 0 1 0
1 0 0 0 0 1 0 1 0 1 0 1 1 0 1 0 0 1 0 0 1 0 1 0 0 1
0 1 0 1 1 1 0 0 0 1 0 0 0 1 0 1 1 1 1 1 0 1 0 1 1 0
1 0 1 0 0 0 1 1 1 0 1 1 0 1 0 0 0 1 0 1 0 0 1 0 0 1
0 0 1 0 1 0 1 0 1 0 0 0 1 0 1 1 1 1 0 0 1 1 0 1 1 0
0 0 1 1 1 0 0 1 0 0 0 1 0 0 1 1 0 0 1 0 1 0 0 1 1 1
1 1 1 0 1 0 1 1 1 0 1 0 1 1 1 0 0 0 1 1 0 1 0 1 0 0
0 0 1 0 1 0 0 1 0 1 0 1 0 1 1 1 1 1 0 1 0 0 0 0 1 1
1 0 0 1 0 0 1 0 1 0 0 1 1 0 0 0 1 0 1 0 0 1 0 1 1 0
1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 1 1 0 0 1 0 0 1 0 1 0
1 0 1 0 0 0 1 1 1 0 1 1 0 1 0 0 0 1 0 1 0 0 1 0 0 1
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Объем данных
АктуальностьСкорость
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Технологии Новый функционалКлючевые моменты
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Технологии Новый функционалКлючевые моменты
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СУБД ClickHouse
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A 10 iOS
B 12 Android
C 11 WP
D 17 iOS
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A 10 iOS
B 12 Android
C 11 WP
D 17 iOS
Строковые СУБД
A 10 iOS B 12 Android C 11 WP D 17 iOS
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A 10 iOS
B 12 Android
C 11 WP
D 17 iOS
Строковые СУБД
Столбцовые СУБД
A B C D 10 12 11 17 iOS Android WP iOS
A 10 iOS B 12 Android C 11 WP D 17 iOS
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A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10 4,0002 1
B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15 2,0019 4
C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65 6,5603 7
D 17 iOS 0,10 29 3,9006 98 0,98 10110010 93 17 3,9006 4
E 15 Android 0,06 47 2,3892 43 0,76 10011001 29 15 2,3892 9
F 19 WP 0,02 25 0,4628 12 0,34 11011101 49 19 0,4628 2
G 13 iOS 0,01 65 2,8700 87 0,54 10001110 69 13 2,8700 3
H 14 WP 0,04 54 3,8651 43 0,23 11011000 45 54 3,7649 7
I 76 Android 0,02 87 2,9854 87 0,53 10100000 98 23 3,0986 9
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A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10 4,0002 1
B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15 2,0019 4
C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65 6,5603 7
D 17 iOS 0,10 29 3,9006 98 0,98 10110010 93 17 3,9006 4
E 15 Android 0,06 47 2,3892 43 0,76 10011001 29 15 2,3892 9
F 19 WP 0,02 25 0,4628 12 0,34 11011101 49 19 0,4628 2
G 13 iOS 0,01 65 2,8700 87 0,54 10001110 69 13 2,8700 3
H 14 WP 0,04 54 3,8651 43 0,23 11011000 45 54 3,7649 7
I 76 Android 0,02 87 2,9854 87 0,53 10100000 98 23 3,0986 9
0,060,760,76
iOS
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A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10 4,0002 1 A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10
B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15 2,0019 4 B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15
C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65 6,5603 7 C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65
D 17 iOS 0,10 29 3,9006 98 0,98 10110010 93 17 3,9006 4 D 17 iOS 0,10 29 3,9006 98 0,98 10110010 93 17
E 15 Android 0,06 47 2,3892 43 0,76 10011001 29 15 2,3892 9 E 15 Android 0,06 47 2,3892 43 0,76 10011001 29 15
F 19 WP 0,02 25 0,4628 12 0,34 11011101 49 19 0,4628 2 F 19 WP 0,02 25 0,4628 12 0,34 11011101 49 19
G 13 iOS 0,01 65 2,8700 87 0,54 10001110 69 13 2,8700 3 G 13 iOS 0,01 65 2,8700 87 0,54 10001110 69 13
H 14 WP 0,04 54 3,8651 43 0,23 11011000 45 54 3,7649 7 H 14 WP 0,04 54 3,8651 43 0,23 11011000 45 54
I 76 Android 0,02 87 2,9854 87 0,53 10100000 98 23 3,0986 9 I 76 Android 0,02 87 2,9854 87 0,53 10100000 98 23
A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10 4,0002 1 A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10
B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15 2,0019 4 B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15
C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65 6,5603 7 C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65
D 17 iOS 0,10 29 3,9006 98 0,98 10110010 93 17 3,9006 4 D 17 iOS 0,10 29 3,9006 98 0,98 10110010 93 17
E 15 Android 0,06 47 2,3892 43 0,76 10011001 29 15 2,3892 9 E 15 Android 0,06 47 2,3892 43 0,76 10011001 29 15
F 19 WP 0,02 25 0,4628 12 0,34 11011101 49 19 0,4628 2 F 19 WP 0,02 25 0,4628 12 0,34 11011101 49 19
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A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10 4,0002
B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15 2,0019
C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65 6,5603
D 17 iOS 0,10 29 3,9006 98 0,98 1011001 93 17 3,9006
E 15 Android 0,06 47 2,3892 43 0,76 1001100 29 15 2,3892
F 19 WP 0,02 25 0,4628 12 0,34 1101110 49 19 0,4628
G 13 iOS 0,01 65 2,8700 87 0,54 1000111 69 13 2,8700
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A 10 iOS 0,01 34 4,0002 90 0,54 11001100 85 10 4,0002
B 12 Android 0,05 76 2,0019 24 0,11 10010000 94 15 2,0019
C 11 WP 0,01 45 6,5603 65 0,56 11011000 38 65 6,5603
D 17 iOS 0,10 29 3,9006 98 0,98 1011001 93 17 3,9006
E 15 Android 0,06 47 2,3892 43 0,76 1001100 29 15 2,3892
F 19 WP 0,02 25 0,4628 12 0,34 1101110 49 19 0,4628
G 13 iOS 0,01 65 2,8700 87 0,54 1000111 69 13 2,8700
iOS
Android
WP
iOS
Android
WP
iOS
WP
4,0002
2,0019
6,5603
3,9006
2,3892
0,4628
2,8700
3,4577
85
94
38
93
29
49
69
34
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Высокая скорость и производительность
〉Хранение и обработка по столбцам
〉Сжатие данных
〉Наличие индексов
〉Параллельная обработка запроса на многих процессорных ядрах
〉Распределённая обработка запроса на многих серверах
〉Векторный движок
23
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Производительность столбцовых СУБД
Объём данных: 100 млн. записей
Номер запуска: Первый (холодный кэш) Второй Третий
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Производительность столбцовых СУБД
Объём данных: 100 млн. записей
Номер запуска: Первый (холодный кэш) Второй Третий
MySQL
Hive
InfiniDB
Vertica
ClickHouse(0.0.38735)
(6.0.1)
(Enterprise 3.6.23)
(0.11, ORC File)
(5.5.32, MyISAM)
Относительное время выполнения запроса (меньше – лучше)
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Производительность столбцовых СУБД
Объём данных: 100 млн. записей
Номер запуска: Первый (холодный кэш) Второй Третий
MySQL
Hive
InfiniDB
Vertica
ClickHouse 1,0
1,78
5,53
44,58
143,55
(0.0.38735)
(6.0.1)
(Enterprise 3.6.23)
(0.11, ORC File)
(5.5.32, MyISAM)
Относительное время выполнения запроса (меньше – лучше)
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Инфраструктура Метрики
Дважды в реальном времени
〉Онлайн вычисления сразу при загрузке страницы 〉Поступление данных в real-time
Отказоустойчивость и надежность хранения данных
〉Репликация данных, поддержка целостности данных на репликах
25
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www.appmetrika.yandex.ru
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www.appmetrika.yandex.ru
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Технологии Новый функционалКлючевые моменты
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Технологии Новый функционалКлючевые моменты
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Трекинг
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1 2 3
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Device identifier matching
1 2 31
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Device identifier matching
Device fingerprintmatching
1 2 31 2
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Google Play/ Yandex.Store
referrer
Device identifier matching
Device fingerprintmatching
1 2 31 2 3
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Device identifier matching
11
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SDK Рекламной сети
Реклама
https://appmetrica.yandex.com device-id click-id
Сервис редиректов
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SDK Рекламной сети
Реклама
https://appmetrica.yandex.com device-id click-id
Сервис редиректов Магазин приложений
APP
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Сервис редиректов Магазин приложений
APP
SDK Рекламной сети
Реклама
https://appmetrica.yandex.com device-id click-id
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Магазин приложений
APP
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Магазин приложений
APP
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Магазин приложений
APPdevice-id
APP
APP
SDK Метрики
Back-end метрики
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Магазин приложений
APP
APP
SDK Метрики
device-id
Back-end метрики
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Back-end метрики
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Back-end метрики
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Связка кликов и установок
Рекламная сеть
device-iddevice-id
click-id
postback
http://…/+click-id
Back-end метрикиСервис редиректов
Отчет в метрике
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Device fingerprintmatching
22
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Device fingerprintmatching
22Device fingerprint
matching
22
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Device fingerprintmatching
22
Реклама
https://appmetrica.yandex.com/…
Сервис редиректов Магазин приложений
APP
Сбор инф.: – user-agent– ip – timestamp
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Сервис редиректов Магазин приложений
APP
Реклама
https://appmetrica.yandex.com/…
Сбор инф.: – user-agent– ip – timestamp
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Магазин приложений
APP
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Магазин приложений
APP
![Page 91: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/91.jpg)
Магазин приложений
APP
device-info: – device, brand, model – carrier– ip– language– OS info– timestamp APP
APP
SDK Метрики
Back-end метрики
![Page 92: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/92.jpg)
Магазин приложений
APP
APP
SDK Метрики
device-info: – device, brand, model – carrier– ip– language– OS info– timestamp
Back-end метрики
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Back-end метрики
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Back-end метрики
![Page 95: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/95.jpg)
Связка кликов и установок
device-info: – device, brand, model – carrier– ip– language– OS info– timestamp
– ip – timestamp – user-agent– OS info – device brand model
Back-end метрикиСервис редиректов
Отчет в метрике
![Page 96: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/96.jpg)
Device fingerprintmatching
22
![Page 97: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/97.jpg)
Device fingerprintmatching
22Google Play /Yandex.Store
referrer
33
![Page 98: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/98.jpg)
Device fingerprintmatching
22
Реклама
https://appmetrica.yandex.com/…/?referrer
Сервис редиректов Магазин приложений
APP
+ tracking-id
= utm_source=newsource& utm_medium=newcampaing& utm_content=banner& utm_campaing=promo
![Page 99: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/99.jpg)
Сервис редиректов Магазин приложений
APP
Реклама
https://appmetrica.yandex.com/…/?referrer
tracking-id
utm_source=newsource& utm_medium=newcampaing& utm_content=banner&= utm_campaing=promo
![Page 100: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/100.jpg)
Магазин приложений
APP
![Page 101: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/101.jpg)
Магазин приложений
APP
![Page 102: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/102.jpg)
Магазин приложений
APP referrer tracking-id
APP
APP
SDK Метрики
Back-end метрики
broadcast
referrer tracking-id
![Page 103: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/103.jpg)
Магазин приложений
APP
APP
SDK Метрики
Back-end метрики
referrer tracking-id
broadcast
referrer tracking-id
![Page 104: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/104.jpg)
Back-end метрики
![Page 105: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/105.jpg)
Back-end метрики
![Page 106: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/106.jpg)
Связка кликов и установок
referrer=… tracking-id
referrer=… tracking-id
Back-end метрикиСервис редиректов
Отчет в метрике
![Page 107: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/107.jpg)
![Page 108: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/108.jpg)
www.appmetrika.yandex.ru
![Page 109: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/109.jpg)
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Трекинг
![Page 111: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/111.jpg)
Трекинг
FREE
![Page 112: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/112.jpg)
52
Расширенные события JSON - 5 уровней вложенности
![Page 113: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/113.jpg)
53
String eventParameters = "{\"Product\":\"music\", \”blues\" :\"guitar\"}";CounterInternal.sharedInstance().reportEvent("Product", eventParameters);
В формате JSON в виде строки
![Page 114: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/114.jpg)
54
Map<String, Object> eventAttributes = new HashMap<String, Object> ();eventAttributes.put("Application", "com.company.myapp.awesomeapp");eventAttributes.put("Audience", 1000000000);eventAttributes.put("Product price in $", 10000000.99);CounterInternal.sharedInstance().reportEvent("Current app statistics”, eventAttributes);
В виде набора атрибутов (Map)
![Page 115: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/115.jpg)
www.appmetrika.yandex.ru
![Page 116: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/116.jpg)
www.appmetrika.yandex.ru
![Page 117: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/117.jpg)
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Технологии Новый функционалКлючевые моменты
![Page 119: Yandex keynote 2014 metrica for apps](https://reader036.vdocuments.net/reader036/viewer/2022062406/55a866dc1a28abf93f8b47d3/html5/thumbnails/119.jpg)
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SDK Метрики
iOS