ydc mediakit 2014 - yogadirectorycanada.com · • $36.00 for 3 months • $60.00 for 6 month plan...

Yoga Directory Canada

Media Kit

Explore Canada's Yoga CommunityWe make it simple for you to reach the Canadian yoga community.

The #1 web site showcasing the Canadian Yoga Community

YogaDirectoryCanada.com is your online

destination to the Canadian yoga community. It

provides an ideal way for yoga enthusiasts to locate

yoga teachers, classes, studios, events, workshops,

retreats, services and products from across the

Country.

YOGA DIRECTORY CANADA KEEPS ON GROWING

We are reaching more and more people everyday.

Our site attracts a great amount of online traffic,

just one great reason to join our exciting Yoga

community TODAY!

We have succeeded building an affluent,

informative and accessible website that offers a

highly effective way for yoga professionals to market

their products or services. As the Canadian Yoga

industry continues to expand it provides many

commercial opportunities. Let us help your company

reach as many potential customers as possible. This

is your chance to market yourself exclusively to this

growing Yoga community.

YDC was built to support our local yoga industry so

that it can prosper as a community. It’s been our

mission with ydc to create awareness of the vast

array of great Canadian yoga resources we have

right here in our own backyard. Once you go Yoga-

Canadian, you’ll never go back. Visit our site and

you'll be amazed at what our country has to offer.

PROMOTE YOUR STUDIO OR BRANDAND BE FOUND BY ACTIVE YOGAENTHUSIASTS AND BUYERSOur statistics show that yoga practitioners

spend time at ydc.

• Total page views: 573,690

• Unique visitors: 122,915

• Total visits: 154,792

• Average time spent: 2 mins 46 sec

• Average pages viewed per visit: 3.71

Source: Google Analytics, Sept 2012-2013

IS YOUR STUDIO ON YDC?

• Are you launching a studio or class and

want to maximize your coverage?

• Are you looking to grow your clientel

revenue?

• Do you want to reach key yoga yoga

enthusiasts?

Studio Teacher Listings are free and

essential if you want to attract new clients.

SOCIAL MEDIA REACH• Subscribers list: 3,600+

• Facebook fans: 1,436

• Twitter followers: 1,011

MEDIA KIT 2014

YOGA DIRECTORY

CANADA IS THE

DEFINITIVE SOURCE

OF CURRENT

INFORMATION FOR

THE CANADIAN

YOGA INDUSTRY—

AND HAS BEEN

FOR OVER 10

YEARS.

New Brunswick

1.60%

Ontario

59.09%

Saskatchewan

2.62%

Manitoba

3.60%

Alberta

10.13%

British Columbia

14.15% Quebec

5.64%

Nova Scotia

2.02%

Newfoundland & Labrador

0.66%

P.E.I

0.30%

Our National Readership

Nunavut

0.01%Northwest Territories

0.06%

Yukon

0.12%

Become a YDC Member

Are you a yoga teacher or studio owner looking to generate new business

opportunities? You’ve come to the right place, YDC is a great site to promote your

classes and studio, events, workshops, retreats, trainings and more. Our basic

Membership is Free!

Basic Member Listing (free)

ENTITLES YOU TO

• Directory Listing profile (includes company name, address, phone, email, web link,

map link and description).

• Free Class Pass¹

• 10 Image Photo Gallery

• YouTube Video and/or Audio link

Upgrade your Basic Listing to a Premium Plan²

7 REASONS TO SIGN UP FOR A PREMIUM PLAN

• Be in Solidarity with Yoga Teachers from across Canada

• Promote your yoga offerings by posting an UNLIMITED number of Event Ads.

• See your Event Ads promoted in our Bi-weekly newsletters (3700+ subscribers)

• Directory profile listing appears in the city search results above all other Basic listings.

• Premium Plan Icon next to your city search results listing.

• Discounts for products and events to support your teaching.

• Your membership supports the growth of resources YDC has to offer you and your

peers, enabling us to grow, while improving our quality and original mission of

supporting our local yoga community.

PREMIUM PLAN PRICES

• $36.00 for 3 months

• $60.00 for 6 month plan

• $108.00 for 12 month plan

¹This is a printable pass, via ydc site, entitling a site visitor to 1 free yoga class at your studio.

² all plans start from the date of purchase

“I am so grateful for the

existence of Yoga Directory

Canada™ (YCD). I have used

YDC to both find events of

interest, and to promote my

own yoga events, with great

results.... I have promoted

many classes, special events, retreats and

teacher trainings on YDC, and the dedicated e-

blasts have nearly always resulted in

registrations to the event in question, or

provided leads for future events--they always

seem to pay for themselves. Thank you, Jen,

for providing a forum for Canadian yogis, and

for providing a great, accessible business tool

for us yogi-entrepreneurs.”

Tiina Veer, Founder of Yoga for Round Bodies and

Steward of Halcyon Health

Toronto, ON

MEDIA KIT 2014

enquiries + sales > Jennifer (Jasvinder) Malisauskas [email protected]

HERE’S WHAT YOUR PEERS ARE SAYING

ABOUT THEIR ADS ON YDC

“To advertise or not to

advertise, is often the

question of the week for the

small-business owner. I know;

I have been self-employed for

12 years and have

experienced the good with

the not so good advertising

choices. If you are contemplating, know that

the amount of traffic generated from Yoga

Directory Canada™ blended with the quality in

service, and fair pricing makes this an excellent

choice that will keep you committed or coming

back!”

Sylvie Gouin, Yoga Teacher and author of the

popular ebook; Inspired Living a Guided Yoga

Journal

Ottawa, ON


MEDIA KIT 2014

Once you become a Premium Plan holder you can post Event Ads to advertise your

upcoming events on the site. There are 4 directory areas on the site where you can

place your ads under; Workshops & Retreats, Trainings, Trainings Abroad and Vacations

& Tours.

Event Ads

EVENT AD INCLUDES:

1. Title

2. Full color image of your choice

3. Start and End Date

4. 5000 word description

5. Link to your Studio Listing

6. Event Location

7. Schedule Info

8. Event Cost

9. DirectLink to your website

10. Email

11. Phone Number

2

1

3

4

7

6

5

11

10

9

8

We reach a targeted and influential Canadian demographic and offer advertisers

premium ad placement to connect with it. Our banners appear within highly visible

positions within the main content areas.

3, 6, 12 month subscriptions available. Ask about our multi-ad bundle Discount

Website & eNewsletter Banner Ads

MEDIA KIT 2014

“Breathe Yoga has been using

Yoga Directory Canada for

advertising its workshops and

special events for a number of

years. We have found it very

effective in creating

awareness about our studio

and our programs and bringing in new

students. The service has always been timely

and professional.”

Svitlana, Breathe Yoga Studio

Toronto, ON

*RUN OF SITE:

Home, Directories (Teachers & Studios, Workshops &

Retreats, Teacher Trainings, Teacher Trainings Abroad,

Vacations & Tours ) and Blog pages

*eNEWSLETTERS & RATES:

BI-WEEKLY GOES OUT 2 TIMES per month



RUN OF SITE*

Leaderboard

Big Box (BRAHMA)

Half Box (VISHNU)

Mini Box (SHIVA)

(W X H) PIXELS

728 x 90

250 x 250

250 x 150

250 x 70

FILE SIZE

40 kb max

40 kb max

40 kb max

40 kb max

FILE TYPES

GIF, JPG

GIF, JPG

GIF, JPG

GIF, JPG

RATE/MONTH

$200

$158

$114

$32

DIRECTORIES

Leaderboard

Big Box (BRAHMA)

Half Box (VISHNU)

Mini Box (SHIVA)

(W X H) PIXELS

728 x 90

250 x 250

250 x 150

250 x 70

FILE SIZE

40 kb max

40 kb max

40 kb max

40 kb max

FILE TYPES

GIF, JPG

GIF, JPG

GIF, JPG

GIF, JPG

RATE/MONTH

$180

$146

$102

$30

BLOG

Leaderboard

Big Box (BRAHMA)

Half Box (VISHNU)

Mini Box (SHIVA)

(W X H) PIXELS

728 x 90

250 x 250

250 x 150

250 x 70

FILE SIZE

40 kb max

40 kb max

40 kb max

40 kb max

FILE TYPES

GIF, JPG

GIF, JPG

GIF, JPG

GIF, JPG

RATE/MONTH

$100

$132

$94

$28

eNEWSLETTERS*

Small Box

Mini Banner

(W X H) PIXELS

120 x 150

375 x 60

FILE SIZE

40 kb max

40 kb max

FILE TYPES

GIF, JPG

GIF, JPG

RATE/MONTH

$10

$15

“I wanted to tell you how

happy I am that Dear Lil'

Devas decided to promote our

pants on Yoga Directory

Canada™. We've had a terrific

response from across the

country! I thank you so very

much for your brilliant website – it’s great to

have a national forum for yoga in Canada.”

Rosie Connor, Purveyor of Good Vibes at Dear Lil'

Devas!

Toronto, ON

“Thank you, Jennifer. You offer

a great service. I know I get a

lot of business because I

advertise with Yoga Directory

Canada™.”

Sherry LeBlanc, Director of Yoga 4 Kids

Toronto, ON


MEDIA KIT 2014

Increase your exposure with a Banner Ad and Markeplace Display Ad

Home Page Display Advertising

LEADERBOARD728 X 90

MARKETPLACE (DISPLAY AD)Advanced Package

BIG BOX(BRAHMA)250 X 250

HALF BOX(VISHNU)250 X 150

MINI BOX(SHIVA)250 X 70


MEDIA KIT 2014

Banner Ads and Markeplace Home page Display Ad

Directory Pages Display Advertising

LEADERBOARD728 X 90

BIG BOX (BRAHMA)

250 X 250

HALF BOX (VISHNU)

250 X 150

MINI BOX (SHIVA)

250 X 70

BANNER AREA


MEDIA KIT 2014

Reach our email readers with our bi-weekly newsletter

Bi-weekly eNewsletter Display Advertising

MINI BANNER375 X 60

SMALL BOX120 X 150


MEDIA KIT 2014

Online Orders Prices are for 3 month subscriptions. SAVE with a 6 or 12 month campaign email us for prices.

Website Banners Ad Orders

Send creative and order to [email protected]

Banner Ads can be purchased at anytime, but please give us 2 full business days after receiving your creative to post your

Banner.

Bi-weekly eNewsletter Banner Orders and Submission Dates

Send creative and order to [email protected]

5 full business days in advance of email deployment.

Consult our Calandar Page for delivery and subsmission dates

www.yogadirectorycanada.com/monthly_newsletter_dates.html

NOTES

• NO Flash banners accepted

• Flash cannot run within e-newsletters. E-newsletters can only accommodate GIF or JPG

• Animated GIFs may only loop 3 times, ending on the last frame; animated GIFs are NOT universally accepted by all E-mail

clients and therefore may not display all frames; commonly, only the first or last frame is shown; please adjust your material

accordingly or submit a static GIF.

• Clients must supply click-through URL separately

• eNewsletter ads - only 1 click-through URL can be used per eNewsletter deployment

• eNewsletter - Animated GIFs must include call to action and logo on first and last slide/frame

Ordering & Specifications

Marketplace Page Ads

MEDIA KIT 2014

When you advertise in our Marketplace, you are putting your product or service in

front of an audience that is built on community—our readers are socially & health

conscious, internet savvy, and make purchasing decisions that support their lifestyle.

6 or 12 month subscriptions available. Ask about our multi-ad bundle Discount

“I choose to advertise with

Yoga Directory Canada™

because I get results. I ask all

my students how they found

out about my trainings and

consistently many found out

via Yoga Directory Canada™.

Jennifer is professional and friendly to work

with.”

Janice Clarfield, Director of Urban Yoga

Vancouver, BC


PACKAGES INCLUDES:

• Company Profile: company name, Slogan/tag-line

• Description: Character Amount

• Categories: Apparel. Accessories, DVDs and Music, Books & Magazines, Jewelry, Gifts

& Art, Softwar, Retreat Centres, Training Centres, Holistic Services, Business Services,

Health & Beauty Products

• Contact info: contact name, phone number and email

• Logo Image (200px w x 200px h)

• Your website URL: Direct link to your website

• Phote gallery: images in .jpg or .jpeg formats. The ideal file size is 400 x 400 pixels and

600 kb

• Display Ad: 1. throughout the marketplace pages 2. run throughout the home and

marketplace pages

RUN OF SITE*

Company Profile

Description

Categories

Contact Info

Logo Image

Website URL

Product Gallery

Display Ad

COSTS

INTERMEDIATE

P

2000

2

P

P

P.

6 Image

P

$120/year

ADVANCED

P

3000

3

P

P

P.

12 Image

P

$240/year

FILE TYPES

GIF, JPG

GIF, JPG

BEGINNER

P

1000.

1

P

P

P

O

O

$72/year



“Advertising on YCD has been

a fantastic outlet for Heaven

on Earth Yoga Institute! I am

so grateful for all you do for

our community. It has been a

great joy and privilege to

know you and work with you

over the years...”

Karen Heaven Claffey, Founder-director of the

Heaven on Earth Yoga Institute

“The Yoga Directory is the

yoga grapevine. Kudos to

Jennifer and team for

providing a directory for all of

us to advertise our great

trainings and workshops. The

internet is an indispensable

communication tool and Yoga Directory has

made it even easier by providing this very

effective service for us to reach across

Canada.”

Valery Petrich, Founder of The Yoga Studio of

Calgary & The Yoga Studio College of Canada

Calgary, AB

Marketplace Page Display Advertising

MEDIA KIT 2014

Markeplace Ad Layout and Display Ad

MARKETPLACE ADBeginner Layout

PACKAGES INCLUDES:

• Logo Image

• Company name

• Slogan/tag-line

• Description

• Contact Name

• Phone Number

• Email

• Your website URL

MARKETPLACE ADIntermediate & Advanced Layout

MARKETPLACE AREA (DISPLAY AD)Intermediate & Advanced Package

Includes: Title, Logo Image and URL link to your ad.

PACKAGES INCLUDES:

• Logo Image

• Company name

• Slogan/tag-line

• Description

• Contact Name

• Phone Number

• Email

• Your website URL

• Phote gallery

• Display Ad

WEEKLY GROUP EVENT AD EBLAST (CBLAST)

Dedicated html email to promote a yoga Events Ads.

- Send out every Thursday, 10 spots available every week

Each Ad takes the following DATA FIELDS from your Event Ad Listing

• presented by link

• location

• title

• dates

• photo

• email, phone number, web address

• The first 50 words from the description.

5

$120

MEDIA KIT 2014

Yoga Directory Canada will send a dedicated html email on advertisers’ behalf.

Find the one that’s right for your business. All eBlasts are sent to our full mailing list.

CUSTOM SOLO AD EBLAST (SBLAST)

Yoga Directory Canada will send a dedicated html email on advertisers’ behalf.

- Costs $199

- Geo-targeting available by province, please ask your sales representative for rates

Dedicated Email Advertising

# MBLASTS

COSTS

2

$72

3

$96

4

$112

1

$40

GROUP AD EBLASTS

MARKETPLACE GROUP AD EBLAST (MBLAST)

Dedicated html email to promote a product and/or service.

- Send out monthly, 10 spots available in each eBlast

Each Ad Includes

• Image (200px X 200px)

• Title, Subtitle/Slogan/tag-line

• Up to 100 word description

• DirectLink to your company website

5

$90

# MBLASTS

COSTS

2

$54

3

$72

4

$84

1

$30



MEDIA KIT 2014

CUSTOM E-BLAST

* All creative must be provided 2 weeks prior to mail date

SUMMARY OF ASSETS NEEDED

* Subject line

* HTML file. Images must be client-hosted

* Text only version (in .txt format)

* Email addresses of anyone who should receive test mailings before final approval

REQUIRED SPECS

* Email width fixed to maximum 600 px

* “Above the fold” height is about 300-500 px.

Content can be longer but key information

should be within this space

* Text to image ratio is ideally 80:20. Don’t rely on images to convey message (HTML

files that contain images only or too little text will be sent back for revision. Text must

be HTML text and not part of the image.)

* Total file size for e-blast must be under 100 kb

* Included images must be JPG or GIF

* NO Flash or multimedia or other plug-ins, animated images, background images,

image maps, Javascript or Frames, HTML forms, floats and positioning

* Avoid spacer images

* No replacing bullets with images or unordered lists

CUSTOM E-BLAST

Contact us today if you are interest in becoming a member or advertising

Any questions? We are always here to help. We would love to hear from you.

GENERAL ADVERTISING

Co-founder, Director and Sales

Jennifer (Jasvinder Kaur) Malisauskas

p. 613.523.3856

[email protected]

OFFICE MAILING ADRESS

1857 Florida Ave

Ottawa, ON K1H 6Y9 Canada

www.yogadirectorycanada.com

Follow Us on

Facebook: www.facebook.com/yogadirectorycanada

Twitter: twitter.com/yogadirectoryca

MEDIA KIT 2014

ydc mediakit 2014 - yogadirectorycanada.com · • $36.00 for 3 months • $60.00 for 6 month plan...

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