year 12 media studies audiences and institutions hollywood vs. uk cinema
TRANSCRIPT
Year 12 Media StudiesAudiences and InstitutionsHollywood vs. UK Cinema
Hollywood Cinema
Starter: Two adjectives to describe Hollywood film…
Hollywood Cinema
In order to understand British Film, it is important to compare it to Hollywood film.Why?
Hollywood Cinema: Conventions
What do you associate with mainstream Hollywood film?Create a spidergram in pairs
Eddie Izzard British vs. Hollywood Films
Hollywood Cinema: Industry
Originated as a distinctive product of the Hollywood Studio System from 1930 to 1959The American film industry has dominated global film production ever sinceSimilar model still widely used today
Hollywood Cinema: Industry
Emphasis on industry (money) over artMajor companies undertake production, distribution and exhibition Factory production-line approachHas come to mean ‘mainstream’ (non-controversial)
Horizontal Integration
Ownership of the same type of company / product
A butcher may become successful and decide to buy more shops
Vertical Integration
Ownership of different types of related companies / products in order to maximize profit and control the market
A butcher may decide to buy the farm that rears the livestock and the restaurants that uses the meat
Hollywood Cinema
In pairs, discuss and make bullet point notes on the following:Style (consider the 5 areas of film language)NarrativeCharacterGenreAudience
Hollywood Cinema: Style
Artifice rather than realism (artificial reality or ‘heightened realism’)Studio sets rather than real locationsArtificial lighting (back lighting)Use of music to emphasise tone, mood and atmosphere and to heighten emotion
Hollywood Cinema: Style
Fairly short scenes and tendency for rapid editing (to keep audience interested)Use of slo-mo; dissolves etcLots of special effectsEmphasis on ‘glamour’Emphasis on escapismEmphasis on entertainment
Hollywood Cinema: Narrative
Prioritises ‘story’ using straightforward narrative techniquesEasily understood by widest possible audienceAvoidance of any narrative complexityContinuity editing to ‘hide’ constructed nature of film production
Hollywood Cinema: Narrative
Linear cause and effect narrativeOne main narrative strandEmphasis on action (moving narrative forward)High degree of narrative closure – usually a ‘happy ending’If not happy, then at least ‘satisfying’
Hollywood Cinema: Character
Relatively small number of characters to maximise audience involvement (identification and empathy with main protagonists)Characters have clearly-defined motivations for their actions (realism?)Emotional involvement with characters and their predicamentsCharacters have ‘hero’ qualities (they are ego-ideals rather than ‘real’ people)Heavily reliant on the ‘star system’
Hollywood Cinema: Genre
Recognisable generic features -audiences predict actions and events Fulfil audience expectations (generic unity)PleasurePassive audience?
Hollywood Cinema: Audience
A number of formal features:Feature length (85 + minutes in duration)Designed to maximise its potential audience both home and abroadMass-market, global appeal
Hollywood Cinema
Carry out your own research on:Classical Narrative CinemaApply what you have learned to a recent American film of your choice.
British Cinema
British film has always had its ups and downs
Unfortunately, the British film industry has never been capable of generating worldwide commercial success on its own.This is partly down to the major power, success and control of…
The basic fact is that the British cinema market is too small for the British film industry to successfully produce Hollywood-style blockbusters over a sustained period
UK Film Industry
Hollywood
How many British film production companies can you think of?
How do your expectations of British films produced by Working Title differ from your expectations of British films produced by Warp Films?
Why?