yellow tail, case study - frédéric bourgoin
DESCRIPTION
Here is my work.TRANSCRIPT
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[ yellow tail ]mercredi 19 janvier 2011
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[ yellow tail ]mercredi 19 janvier 2011
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[ yesterday ]
[ context ]mercredi 19 janvier 2011
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Market [ share ]
2002 0,2
2003 1,2
2004 4,2
2005 7,5
0 2000000 4000000 6000000 8000000
Sales of yellow tail in the US
[ context ]mercredi 19 janvier 2011
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Market [ share ]
2002 0,2
2003 1,2
2004 4,2
2005 7,5
0 2000000 4000000 6000000 8000000
Sales of yellow tail in the US
[ context ]mercredi 19 janvier 2011
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Market [ share ]
2002 0,2
2003 1,2
2004 4,2
2005 7,5
0 2000000 4000000 6000000 8000000
Sales of yellow tail in the US
+ 3233%
[ context ]mercredi 19 janvier 2011
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What are the big issues facing [ yellow tail ] today and
tomorrow ?
[ question ]mercredi 19 janvier 2011
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[ answer ]mercredi 19 janvier 2011
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[ answer ]mercredi 19 janvier 2011
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[ answer ]mercredi 19 janvier 2011
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Energy Crisis
[ answer ]mercredi 19 janvier 2011
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Energy Crisis
[ answer ]mercredi 19 janvier 2011
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Energy Crisis
Health Care
[ answer ]mercredi 19 janvier 2011
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Energy Crisis
Health Care
[ answer ]mercredi 19 janvier 2011
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Energy Crisis
Health Care
DroughtCrisis
[ answer ]mercredi 19 janvier 2011
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[ to become ]mercredi 19 janvier 2011
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[ sustainable ]
[ to become ]mercredi 19 janvier 2011
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[ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
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[ eco-friendly ] [ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
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[ eco-friendly ]
[ clean ]
[ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
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[ eco-friendly ]
[ clean ][ long term]
[ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
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[ eco-friendly ]
[ clean ][ long term]
[ ethic ]
[ sustainable ]
[ environmental ]
[ to become ]mercredi 19 janvier 2011
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[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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[ strategy ]
Our objectives:
mercredi 19 janvier 2011
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[ strategy ]
Our objectives:1- To develop our [ wineries ] closer to consumption areas.
mercredi 19 janvier 2011
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[ strategy ]
Our objectives:1- To develop our [ wineries ] closer to consumption areas.
2- To perfect our wine [ tastes ] according to local demand.
mercredi 19 janvier 2011
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[ strategy ]
Our objectives:1- To develop our [ wineries ] closer to consumption areas.
2- To perfect our wine [ tastes ] according to local demand.
3- To communicate about how [ ethicable ] we are.
mercredi 19 janvier 2011
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WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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To develop our [ wineries ] closer to consumption areas
[ wineries ]mercredi 19 janvier 2011
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WHY ?
[ wineries ]mercredi 19 janvier 2011
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[ wineries ]mercredi 19 janvier 2011
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To keep in touch with the [ street ]
[ wineries ]mercredi 19 janvier 2011
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[ wineries ]mercredi 19 janvier 2011
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[ wineries ]mercredi 19 janvier 2011
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Cost
[ wineries ]mercredi 19 janvier 2011
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Cost
[ wineries ]mercredi 19 janvier 2011
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Cost Access
[ wineries ]mercredi 19 janvier 2011
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Cost Access
[ wineries ]mercredi 19 janvier 2011
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Cost Access Quality
[ wineries ]mercredi 19 janvier 2011
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[ wineries ]mercredi 19 janvier 2011
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[ close to me ]mercredi 19 janvier 2011
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[ close to me ]
One continent, One wine...
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
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[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
![Page 55: Yellow Tail, Case Study - Frédéric Bourgoin](https://reader034.vdocuments.net/reader034/viewer/2022051411/5455e5ddaf7959fe018b60a0/html5/thumbnails/55.jpg)
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
![Page 56: Yellow Tail, Case Study - Frédéric Bourgoin](https://reader034.vdocuments.net/reader034/viewer/2022051411/5455e5ddaf7959fe018b60a0/html5/thumbnails/56.jpg)
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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[ taste ]
Our [ target ]
mercredi 19 janvier 2011
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[ taste ]mercredi 19 janvier 2011
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Who are they ?
[ taste ]mercredi 19 janvier 2011
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&
[ taste ]mercredi 19 janvier 2011
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What does our [ customer ] want?
[ taste ]mercredi 19 janvier 2011
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[ taste ]mercredi 19 janvier 2011
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- Sugar- Bubble- Freshness
[ taste ]mercredi 19 janvier 2011
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How solve this [ question ] ?
[ taste ]mercredi 19 janvier 2011
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Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
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Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
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Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
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Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
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Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
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[ for chineses only ]
INNOVATIVE [ yellow tail ]
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[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ]
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[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
mercredi 19 janvier 2011
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[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
[ premix ]
mercredi 19 janvier 2011
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[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
[ premix ]
[ flair ]
mercredi 19 janvier 2011
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[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
[ premix ]
[ cocktails ][ flair ]
mercredi 19 janvier 2011
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New [ yellow tail ] product lauch
[ taste ]mercredi 19 janvier 2011
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+
[ mixology ]mercredi 19 janvier 2011
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+
[ mixology ]mercredi 19 janvier 2011
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+
[ mixology ]mercredi 19 janvier 2011
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+
[ mixology ]mercredi 19 janvier 2011
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+
[ mixology ]mercredi 19 janvier 2011
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[ mixology ]mercredi 19 janvier 2011
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[ mixology ]
[ ]mercredi 19 janvier 2011
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[ differentiate or die ]mercredi 19 janvier 2011
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[ differentiate or die ]mercredi 19 janvier 2011
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WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
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[ communication ]mercredi 19 janvier 2011
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[ web 2.0 ]mercredi 19 janvier 2011
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[ promotion ]
[ flashmob ]
mercredi 19 janvier 2011
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[ promotion ]
[ plane ]
mercredi 19 janvier 2011
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[ pack ]
[ promotion ]mercredi 19 janvier 2011
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[ promotion ]
[yellow tail ]
mercredi 19 janvier 2011
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[ promotion ]
[yellow tail ]
Street Marketing
mercredi 19 janvier 2011
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[ street marketing ]
Where?
mercredi 19 janvier 2011
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[ street marketing ]mercredi 19 janvier 2011
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[ street marketing ]mercredi 19 janvier 2011
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[ street marketing ]mercredi 19 janvier 2011
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[ street marketing ]mercredi 19 janvier 2011
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[ the end ]mercredi 19 janvier 2011
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[ the end ]mercredi 19 janvier 2011
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[ the end ]mercredi 19 janvier 2011
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Thank You !
[ the end ]mercredi 19 janvier 2011