yellowfin location intelligence best practices webinar
TRANSCRIPT
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Location Intelligence Best Practices
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Location IntelligenceWhere it’s at…
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| Last Year
Yellowfin CEO, Glen Rabie
Yellowfin Strategic Alliances Manager, Daniel Shaw-Dennis
Your presenters
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| Last YearWhat is Location Intelligence?
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| Functional DeliveryTechnical Jargon
11%Only 11% of IT managers are familiar with the term “Location intelligence”
Tech Target Survey 2012
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| Functional DeliveryIt all starts with data
80%Of all data has a location element
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| Last YearWhat does this include?
Being able to map your data is important
•90% of marketing managers from across the transport, finance, retail and public sectors plan on implementing enterprise mapping and geospatial technology in 2012 (Vanson Bourne)•Organizations like yours listed “geographic-intelligence functions” as the standout new analytics product requirement for 2012 (Gartner’s 2012 BI Magic Quadrant survey)
• Customers Address
• Store Address
• Supplier Location
• Events
• Government Regions
• Sales Territories
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| Last YearSpatial data is used to determine:
• How big is my market area?
• What is my share of the market area?
• Which market areas offer the greatest potential for growth?
• What is the spending potential for my product in this market?
• How many stores can this market support?
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| Last YearBenefits of Mapping in BI
• Used where traditional tables/grids, graphs and other analysis tools fall short
• Shows where data is NOT located in addition to where it is located
• Set you maps in motion to see changes over time
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Case StudiesHow its used
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| Last YearCholera Map of 1854
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| Last YearMore recent examples
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Visualization StylesHow to put your data on the map
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| Mobile device v PCRasta Maps
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| Smart Phone ConversionPolygons
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| Internet Access GrowthHeatMaps
• Heat maps should only be used for high density data
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| Tablets & PCsPoint Data
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| Tablets & PCsTime Animations
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Best PracticeMakes perfect..
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Best Practice #1
Geocode your data (mapify it!)
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| What do they do?Getting the spatial level right
Geocoding is linking your data to a geographic / spatial place
•Point
•Zip Code
•County
•State
What’s the right level for your data
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| What do they do?Where can I get it
• Map Providers
• Govt. Web Sites
• Manually… from Google
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Best Practice #2
Use multiple layers for better insight
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| Mobile BI for consumersWhy Stack it on
Layers provide the ability to mix and match various metrics to find correlations and patterns
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Best Practice #3
Background maps provide context to your spatial data points or
polygons
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| Mobile BI for consumersServices
Google Maps, WMS Layers – see terrain, cities, streets, population in the context of your data
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Best Practice #4
Think beyond traditional maps and geography
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| Mobile BI for consumersLocation is not just traditional maps
Use images to provide alternative mapping options:
•Campus map and student numbers
•Human body for injury analytics
•Warehouse floor plan for stock levels
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Best Practice #5
Combine mapping with other visualizations for a deeper understanding
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| Mobile BI for consumersGreater level of analysis
Combine Location analysis with traditional data analysis & visualization:
•Filtering
•Analytic Dashboards
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Best Practice #6
Let your location data drive you to the
information you need.
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| Mobile BI for consumersDrill down to the depths
Slice and Dice, Drill through and Drill down to see the why behind the where
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Best Practice #7
Look for opportunities where no data exists
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| Mobile BI for consumersWhere thing’s aren’t
Seeing what’s not there is the big opportunity:
•Where could I put new stores
•Should I change my marketing target areas and channels
•What is my target demographic
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ConclusionQuestions
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| Last Year
@YellowfinBI
More Information
Yellowfin www.yellowfinbi.com
Feedback & [email protected]
Yellowfin LinkedIn User Group