yellowpages vs seo - secrets to optimizing your advertising budget

DECREASE your marketing costsIncrease your market visibility

How SEO helps puts you where customers are actually looking, at a fraction of the cost of Phone Directory Advertising, with better results.

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© 2013 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1

OPTIMIZEYour Advertising Budget

Where do you search for a business?

© 2013 1st on the List Promotion | 888-262-6687201-33119 South Fraser Way, Abbotsford BC V2S 2B1

OR


More people are looking more frequently online to find local businesses like yours.

Just 5% have not used the internet to find a business in

the last 12 months (down from 15% in

2012).

37% of consumers used the internet to find a local business at least one time per

month.

How many times have you used the internet to find a local business in the last 12 months?

Even Yellow Pages knows that people aren’t looking in their directories anymore …

This is why they added new online marketing services

(YPG360) - to help offset lost print ad revenue.

With a strong sales pitch and loyal paying customers

to buy their new services they have done fairly well.


But buyer beware …


YP’s link to your website is a “no follow” which provides no

SEO value for your website.

They attract traffic to their own Yellowpages.ca where you

are listed with all of your competition.

You have to keep paying more to get ranked better in YP

online directory.

This means in order for a customer to find your website they

must first click on the ‘Yellow Pages’ Listing in Google and

then find your name listed between all your competitors.

How visitors find your business with Yellow Pages:


Searcher enters their

search

Searcher sees Yellow Pages

result and clicks on it.

Searcher see all your

competition and must find YOU.

How visitors find you online with SEO


Searcher enters their

search

Your optimized website

ranks well and the searcher clicks to your website.

Visitors are on your website and see the information you want them to see. NO competition!

Let’s compare the performance of Yellow Pages to SEO …


VS

#1 – What sends more traffic to a website – Search or YP?(An Insurance Broker Case Study)


Canpages.ca

Yellowpages.ca

Yahoo Search

Bing Search

Google Search

- 50,000 100,000 150,000 200,000 250,000 300,000 350,000

1,402

4,560

8,132

13,037

318,406

Only 1% of total website traffic over the past 4 years came from Yellowpages.ca!

Key Takeaway: Search traffic to their website accounts for 98% of their total traffic (339,575 visitors) over the last 4 years.

Joe came to us looking for a more affordable option for advertising his gutter services across the Lower Mainland. We tracked phone calls from each source over a 3 month period:


Yellow Pages SEO

Monthly Cost $5000 $1000

Phone Leads over 3 months

113 376

Cost Per Lead $132.74 $7.98

Lower total cost.

Higher volume of leads.

Significantly lower cost per lead!

#2 – What gets you more customers – YP or SEO?(A Local Gutter Company Case Study)

After seeing these examples are you still confident in advertising with YP?

Are you paying for the convenience of the all-in-one print,

online, and mobile package … when we have seen: YP sends searchers to their own page where all of your competitors

are listed.

YP accounts for as little as 1% of total site traffic.

YP generates fewer leads than SEO.

YP cost-per-lead is significantly greater.

YP has a higher total cost with escalating annual costs.

It is time to look for more affordable and cost-

effective online marketing methods, like SEO?


What does SEO do?


• Makes your website faster to access and easier to understand, which essentially helps your website rank.

Search Engine

s

• Makes your website more appealing to online shoppers and ensures your website has all of the answers they seek.

Visitors

• Gives you the info you need to better target your website performance and attract more of the customers you want to reach.

YOU

Outcomes of SEO Over Time


Learn what works

through audit and reports.

Develop a site that attracts motivated, qualified

search traffic.

Climb the search engine

rankings.Get more leads and

sales.

Grow your business through* Targeted pages* Increased site traffic.* Top ranking

For a fraction of your YP package, an Optimization campaign can help you build your market, target your sales, and grow your business

9 Months to freedom…


1. Optimize Website

(~3 months)

2. Changes are Indexed and Credited

to your website

(~3 months)

3. Track your traffic and see your rankings improve

(~3+ months)

STOP paying for Yellow

Pages once you start getting a higher

volume of lower cost leads through your own website with

SEO.


How do we do this?• Gain a better understanding of what needs to happen

next with your website for proper optimization and user experience.

Site Evaluation

• Know which phrases to use on your website and focus optimization on attracting more qualified traffic and more customers.

Keyword Research

• Track your website traffic, know how many visitors use the website and how Google views your website.

Google Properties

Setup

• Helps website be found by your brand, products and services, and in your city, plus, helps develop the information your visitors need from you.

Onsite Optimization

• Ensures visitors find your correct information no matter where they look online which contributes to your rankings.

Offsite Reputation

Want to learn more?


Call 888-262-6687 or email [email protected]

Additional Resources

Watch our SEO Videos: http://www.1stonthelist.ca/searchengineoptimization/seo-videos/

Read our Blog: http://www.1stonthelist.ca/articles/

Take our Instant Site Audit:http://insites.1stonthelist.ca/


http://www.1stonthelist.ca/searchengineoptimization/seo-videos/

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http://www.1stonthelist.ca/searchengineoptimization/seo-videos/


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About 1st on the List1st on the List is a full-service SEO committed to utilizing only ethical, industry accepted search engine marketing best practices.

Founded 1997 (we’re older than Google!) we are now recognized as a leading North American SEO firm by TopSEOs Canada which identifies and ranks the best SEO companies in North America. Currently 1st on the List is ranked #2 in Canada and #14 in the United States.

Serving clients locally, across Canada and throughout the United States, from small, independent businesses to Fortune 500 companies we have the “right fit” SEO for your business, whatever its size, industry or market.

Learn more about us at http://www.1stonthelist.ca/company/

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yellowpages vs seo - secrets to optimizing your advertising budget

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