Trips: Itinerary Feature for for

The Team

Matthew Kroll UX Designer

Farhana Begum UX Designer

Adrian Lin UX Designer

Our goal is to support your business growth

and increase user engagement through the creation of the itinerary feature

What We Will Cover

Business Research and Key Findings

User Goals

Features

Prototype Walkthrough

Next Steps

Business Research

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Itinerary Discovery Records Collaboration Check-in

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x+ o available but not a featureavailable not available

Yelp is missing out on a huge market opportunity

User Interviews We Interviewed 11 People

Age

18-24 18%25-30 55%31-35 18% 36-45 10%

Travels for Leisure

Very Frequently 10% Frequently 55% Sometimes 37%

Gender

Male 36%Female 64%

Travels for Work

Very Frequently 37% Sometimes 45% Rarely 18%

Creates Itineraries

yes

no

64%36%

They Use Their Mobile Devices

Reviews

Trip Planning

73%55%

DocumentingExperiences or Event

Discovering New Activities

90%

45% need to collaborate with travel partner(s) when

making travel plans

Who are they? How do they plan? What do they consider?

55% travel plan around events

45% prefer creating itineraries around

locations or attractions

82% prefer flexible intineraries

The UsersSusan

The Planner

AGE 38OCCUPATION Marketing Manager

“I’ve got a great idea for a trip. I’ll plan if you come along!”

Susan is a Marketing Manager and social butterfly. She loves watchingmovies and going out with friends. She is active on social media and wantsto feel connected. She frequently checks-in or posts photos of her experiences to her networks.

Susan tries to travel as much as she can, and she particularly enjoys goingon trips with her friends. Since she generally finds herself taking on the roleof trip planner, she uses the internet to research information on activities andlocations she thinks the group will enjoy. She enjoys creating itineraries foreveryone but is not always sure of her fellow travelers’ interests andexpectations.

Travel Frequency

Creates Itineraries

Documents Trips

Tech Empathy

NEEDS

PAINSTouristy RecommendationsFinding Trustful InformationPoor Mobile Experience

Ability to Update PlansCollaborative PlanningSocial IntegrationWays to Document Experiences

PRIMARY

The UsersPhilip

Mr. Go with the Flow

AGE 30OCCUPATION Freelance Graphic Designer

“We’ll figure it out when we get there. Relax, this is a vacation.”

Philip is a Freelance Graphic Designer and self-proclaimed foodie. To getdesign inspiration, he enjoys riding his bike around the city and takingphotographs. He considers himself a “go with the flow” type of guy, and heloves finding new things before they become popular.

Philip likes to visit areas within a reasonable driving distance, and he likes tomake a short list of the main things he wants to accomplish while in anyspecific location. Outside of that, he is more interested in wandering until hefinds something or until he gets suggestions from the locals. Just like at home,he enjoys taking photos while traveling. He also has been known to keep ajournal of his experiences.

Travel Frequency

Creates Itineraries

Documents Trips

Tech Empathy

NEEDS

PAINSNo Internet DataReviews from Non-LocalsPoor Design SECONDARY

MapsLocation-Based InformationMinimal User-InputIntuitive Layout

The UsersTobi

Fun Finagler

AGE 23OCCUPATION Architectural Intern

“Can I fit this in between meetings? I’ll check my schedule.”

Tobi is an Architectural Intern finishing up her Master's Degree. She spends alot of time studying and working but likes to visit museums and attendcultural events when she has the time. She likes hanging out with her friendsbut also doesn’t mind experiencing new things on her own.

Since she needs to meet with clients and do site visits regularly, Tobi travelsquite frequently for work. After setting up most of the schedule, the OfficeAdmin emails all the details to Tobi. Work itineraries are very rigid, and thereusually isn’t a lot of free time, but she tries to fit some activities in where shecan. If anything, makes sure to find a few good places to eat while onbusiness trips.

Travel Frequency

Creates Itineraries

Documents Trips

Tech Empathy

NEEDS

PAINSReceiving Suggestions Too Far AwayGetting Stuck in Crowded PlacesToo Many Suggestions SECONDARY

Schedule Events by TimeAbility to Add or Sync MeetingsReminders for Work EventsNotifications for Planning Changes

The FeatureMust Should Could Won’t

Allow travelers to create itineraries with designated locations and services

Allow travelers to record their actual experiences

Allow travelers to view itineraries offline

Allow for organization of travel plans based on time, categories, preferences of traveler(s)

Be mobile friendly

Allow for reading and writing reviews

Allow for collaboration with travel partners

Convert between imperial and metric measurements as necessary

Allows travelers to store information while offline to later update when online

Connect to Google Calendar to allow travelers to pull relevant information as necessary ex: flight details

Allow travelers full access to Yelp’s database offline

Prototyping and User Testing

Itinerary Feature Overview

Prototype Walkthrough

Next Steps

Further testing and iteration

Explore options to add personal events to the itinerary

Explore the ‘could’ features for our feature prioritization

Consider Yelp’s information architecture

Thank You For Listening!