A REPORT FOR YOUTH

EMPOWERMENT SUMMIT (YES) 2015

TABLE OF CONTENT 

STATEMENT OF THE TASK 

INTERPRETATION OF THE TASK 

GETTING STARTED 

ARISING CHALLENGES 

AN ATTEMPT AT BEATING THE ODDS 

RESULTS 

RECOMMENDATIONS  

The task given was to create online presence for RCCG, The Glory of this Latter House, 37, Idoani Street, Egbeda and to sell the church as a brand on various social media platforms such as Facebook, Instagram, YouTube and twitter.

STATEMENT OF THE TASK

INTERPRETATION OF THE TASKIn a bid to fully understand and achieve the task we researched on what it means to sell a brand and how best to sell it on social media. We discovered that a brand is not a name or logo but rather how an entity/organization is perceived. We studied other churches that had a strong online presence and came to the realization that creating a sustainable brand can only be possible if the said brand is built on genuine foundations. This meant that we needed not just to create content but also to make people believe in the message being passed and create a positive perception of the church.

We began the task by opening the necessary social media accounts. These accounts were; Facebook, Instagram, YouTube and twitter. The Facebook account was opened under the name; RCCG, The Glory of this Latter House, the Twitter, Instagram and YouTube pages, rccg_tglh. Initial content created for the Facebook page consisted of motivational messages, book recommendation, inspiring quotes, and daily open heavens. The twitter account was linked to the Facebook page in order to facilitate simultaneous posting. In addition to the Facebook posts, motivational quotes and excerpts from Sunday services were also posted on the twitter page. Pictures of the Sunday service were posted on Instagram.

GETTING STARTED

MEETING OUR MENTOR

Our mentor Pastor Daramola Ajibade was of tremendous help to us. Although we met him twice, the quality of the time spent with him shaped and redefined our perception of the task. He stressed the importance of viewing the task as something that should be sustained. 

ARISING CHALLENGESA week after the commencement of the task, we began to encounter several challenges. The first challenge was that we realized that there was a disconnection between us and the core point of the task which was the church we were assigned to and this arose primarily because of a lack of familiarity with the ‘brand’ we were to sell. As Bart Crosby stated;“Cowboys all know you can’t brand nuthin till you tie three of its legs together, slam it to the ground and sedate it”This essentially meant that you had to master the subject totally before you create and stamp your brand.

We realized we did not have the luxury of totally ‘mastering’ the given church before we created and attempted to brand the church. This led to the second challenge of time. We had a hard time creating content while focusing on our businesses. Since the brand is a church, it was essential to attend almost every service four times a week to create content. This proved impossible due to our back breaking personal schedules. Another challenge was the limited participation from church members. This challenge arose fundamentally from the absence of a media team in the church and unfavorable demographics. The church is populated majorly by members within the 30-49, 50-60 and 65 plus age bracket. These age groups are notorious for their limited and sometimes non - use of social media platforms (see appendix I)

AN ATTEMPT AT BEATING THE ODDS

Even with these seemingly insurmountable challenges, we formulated a strategy to tackle the existing challenges. The strategy simply entailed the enlistment of key members to manage the page. We did this primarily because such people were familiar with the church and at the same time had the necessary connections with other church members in other to easily create content (see appendix II). We realized that creating platforms on which the churches’ online presence can be sustained was essential. Brother John Taderi was enlisted in posting necessary church updates and involving other members while Abayomi Adeniyi assisted in the daily posting of the open heavens prayer points.

RESULTS

Results in terms of participation and likes were gotten mostly on Facebook, followed by twitter and Instagram.

RECOMMENDATIONS

We recommend that all the pages for RCCG, The Glory of the Latter House be handed over to Brother John Taderi. In addition we recommend the creation of a media unit in the church to facilitate the easy creation of content.  

APPENDIX I

APPENDIX II