yes, i do mind the gap
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DESCRIPTIONPresentation I gave at Leading Social Change during National Advertising Week January 26, 2010.
yes, I domindthe gap
business, onlinecommunities andcultural tourism
this isnt a talk about
A.because most business values dont align with community values.
18%trust what they read in ads to be the truth.info: ADWeek dec09
21%of employees are truly engaged in their workinfo: Towers Perrin Global Workforce Survey 09
38%trust business to do the right thinginfo: Edelman 2009
42%believe in ghostsinfo: Poll Harris Interactive 2009
76%believe in miraclesinfo: Poll Harris Interactive 2009
89%expect to be able to interact with brands.stat: WebProNews Oct09
m o s t businesses are tourists
telltale signs of tourism:
these natives have quite the life! maana, baby!
s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!
when you cut through all of the inane babble, there are some valuable posts on twitter.
in them there tweets
Eating a fennel salad with miso dressing. Nom nom.
subtextI care about my health, so I eat well.
I want my friends to admire my good eating habits.I would like to connect to other vegetarians.
Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9
subtextI would love more friends to come and join us.
Im keeping track of where I go out and with who.Where I go and who I hang with may tell you a little
about who I am.
Multiple tweets at multiple times of the day...
Hear me. Value me. Connect to me.
you are what you
twitter18m + estimated users57% women
men have 15% more followers
66% under 25 yrs old
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
85% tweet 10x per day
75% all Twitter activity comes from 5% of users94% of Twitter users have 1000 followers92% follow 500k FB Apps made by >1M developers>100k iPhone apps, downloaded >2B times
Keep in touch with friends 75%For fun 55%Keep in touch with family 41%Invited by someone they know 30%Keep in touch with classmates 30%Keep in touch with business network 5%Job searching 4%Business development/sales 3%Searching for new hires 1%Other 4%
Why people are on social networks
stats from: eMarketer Jul09
Why is it that managers are so willing to
acknowledge the idea of a company dedicated to
timeless human values and yet so unwilling to become practical advocates for those values within their own
- Gary Hamel, Wall Street Journal 01/13/10http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
You've gotta stand your ground for freedom,
beauty, truth, and love.the Bohemians
it is no coincidence that the companies that
espouse human values are the
darlings of online communities.
2nd most mentioned brand on twitter - after Starbucks - with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google
2,200 attendees. 64% of laptops at
Le Web were apple.
Craigslist gets more traffic than either eBay or Amazon.com. eBay has more than 16,000 employees. Amazon has more than 20,000. Craigslist has 30.
sept 2009, wired magazine
1. generosity2. stories>stats3. agility4. compassion5. authenticity
generosity aboundsin onlinecommunities
but so does reciprocity...
the gift economy
the more u give
the more u receive
helping someone solve a problem
attending community events
showing real interest in what someoneelse is working on
using your network to do something goodfor the community
demonstrating you implement peoplessuggestions
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone intheir network (intro up)
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
embracing the chaos
much to fear
much to gain
luck1. lucky people follow their intuition
2. lucky people balance rationality with gut instinct3. lucky people go out and meet new people and
expose themselves to new situations4. lucky people see the positive side of situations
5. lucky people are more relaxed and openfrom scientific study by Richard Wiseman: The Luck Factor 2003
a story about wisdom
rules are guidelines and not substitutes
improvising is a form of art.
real life is full of ambiguity.
Q.how can we teach wisdom and these abilities to everyone instead of increasing the number of rules?
the new Turing test
any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.
butonly when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
Q.so why the heck do we have to go and get all evil robot so much of the time?
instead of a personal brand, why not get a personality?
liar pants on fire
I told you this wasnt a talk about
social worldwhich we are ALL a part of...
When we value money over
human beings and then add technology, I get nervous.
yes, I domindthe gap
tara missrogue email@example.com
514-679-2951twitter: @missrogueskype: sanfranrogue
http://www.slideshare.net/missrogueimages from: http://www.shutterstock.com
(unless marked from Flickr.com + AVATAR + Wall-E )