yes, you can! - isagenix

Spring 2013

SolutionS to tranSform liveS™

YES, YOU CAN!Energize your life • Feel younger • Add to your monthly income

FREE exercise pullout inside!Work Out With the Best

Solutions to Healthy Aging With Dr. Michael Colgan.. p 24

Amen One Man’s Fight Against Childhood Obesity.. p 30

They’re Unstoppable Secrets of Top Isagenix Women.. p 40

From left: Laura Hernandez, Amen Iseghohi, Kathy Coover, Lindsay Schwartz,

Dr. Michael Colgan

Your foundation for healthy longevity.

Start with the power of AgElEss EssEntiAls™ with PRoduct B™ then add some tasty nutrient-

packed isAlEAn® shAkEs and you have the perfect nutritional blueprint needed for optimal weight

management, youthful aging and optimal, life-long whole-body wellness.

Visit IsaProduct.com for more info.

(Every Day Essentials Pak)

SPRING 2013Contents

Free pullout featuring 12 muscle-burning exercises

Get Moving!16

The New esseNTials Check out what should be stocked in your cupboard. introducing e+ Meet the new energy shot that gets–and keeps you–active and full of energy. 3 ThiNgs To Do iN Your Back office everY DaY Your Back office has the targeted solutions to help you get the results you want. Find out what you should be doing every day for your business. geT recogNizeD see who walked away with awards at 2013 new Year Kick off.

Spring “News”4

8

13

61

Weight ManagementfighTiNg chilDhooD oBesiTY tips on keeping your kids healthy with Isagenix. TheY DroppeD iT! Meet three finalists who will compete in the IsaBody Challenge® this August.

15

18

Energy & Performanceenter the zone Unconventional training sessions in Africa unlocked Amen’s secret to fitness success. now he’s showing the world.

30

Healthy AgingThe cost & solutions of aging A large aging demographic means big challenges on the horizon. Here’s how Isagenix can help. Top reasons to Try product B Why you should take Product B™ every day.

24

27

On the Cover24

30

40solutions to aging With Dr. Michael Colgan.

amen one mans fight against childhood obesity.

They’re unstoppable secrets of top Isagenix women.

36

40

47

54

kathy coover’s 5 keys to fueling the fire of Momentum she’s a former dental hygienist turned network marketing powerhouse. Discover how her intuition led her, and will lead YoU, to success. secrets of Top isagenix women see how five leading Isagenix women turned their ideas to profit.

why one Top Networker Turned to isagenix Doug Wead was on a mission to find the right company. see why he chose Isagenix. ready to get sTarTed? erik Coover is leading the charge of a fired up Gen Y group of business leaders. see how one is on her way to the top.

Wealth Creation

Spring 2013

A publication of Isagenix International, LLC

ISANEWS

Toll-Free order line 1-877-877-8111

Hours M–F 6 a.m.–6 p.m. Sat. 6 a.m.–2 p.m. (U.S. Pacific Time)

CusTomer serviCe English 480-889-5777 Chinese 480-889-5755 French 480-889-5766 Spanish 480-889-5788

[email protected]

inTernaTional oFFiCes Mexico

(011) 877 763 9472 Hong Kong

(011) 852 2779 0222 Australia

(011) 61 2 8705 8900 Taiwan

(886) 2 8758 2860

evenT inquiries [email protected]

“isagenix HealTH” Blog IsagenixHealth.net

suCCess sTories [email protected]

isagenix news IsaFYI.com

isanews CommenTs [email protected]

isagenix world HeadquarTers Tours

Chandler, AZ Fridays at 11:30 a.m. For reservations call: 480-889-5747, ext. 0

For a full list of contacts, visit the “Business Training”

section of your Back Office Library

sCienTiFiC advisory Board John Anderson, Isagenix

Founder and Master Formulator Suk Cho, Ph.D.,

Chief Science OfficerDennis Harper, D.O.

Patrick Bitter Jr., M.D. Mark Kimes, D.C.

Marilyn Territo, C.E., C.M. Nicole Kafka, M.D.

Paul Anderson, M.D. Michael Colgan, Ph.D.

A Message from Jim, Kathy & Erik Coover

focuseD oN The fuTure: The Transformation of Isagenix

IsaNews 2013 President’s Message

expand internationallySingapore, Malaysia, China and Colombia will soon join the Isagenix family worldwide with more international expansion on the way. These countries desperately need additional financial options, high quality nutritional products and the hope that Isagenix offers. (Turn to page 50 to learn more about our international expansion).

reach every corner of the NationNo matter who you are, everyone needs Isagenix! North America is in the midst of an obesity epidemic and it’s shortening our lifespans and robbing us of precious time with our loved ones. Isagenix is committed to reaching every person possible across this nation and part of that is breaking down how easy it is to reallocate your current grocery budget to cover the highest quality of nutrition on the planet. (Turn to page 10 to learn more about how to explain the affordability of Isagenix.)

shatter previous recordsAmbitious? Yes, we are, but just a peek at our past history only proves that we CAN achieve even the biggest of goals. One of the best gauges of how many lives we’re impacting are our sales; to grow at an even bigger rate than ever before, Isagenix will hit $500 million in annual sales by April of 2014, which means even more lives changed! We’ll be asking you to partner with us on this endeavor.

attract the BesT TalentSome of the biggest leaders in the network marketing industry are taking a look at Isagenix. We’re proud to represent and support you. We want you to be massively successful and that’s exactly why we’ve put over $15 million into the promotions available to you at the FRONT end of the compensation plan; to reward you for helping others.

have funHow could we not? Get to Isagenix events like our 2013 “Live Out Loud” Celebration August 3-6 in Las Vegas, Nevada or Isagenix University, and you’ll see what we mean. Being successful is FUN and we want to always enjoy life and have a good time…we’re sure you feel the same way! So, embrace the contests; connect with your leader and your team and have a lot of FUN. You’re not producing widgets; you’re changing lives!

JiM, Kathy & EriK CoovEr

What keeps you up at night? your finances? Worrying about your health? Wondering what’s around the corner?At every turn, we’re met with challenges that can either defeat us or inspire us to change; to transform for the better. Isagenix® has been the catalyst for change in hundreds of thousands of lives across the globe for 11 years thanks to our Solutions to Transform Lives™. We’re proud to say that what keeps us up at night are the endless possibilities on the horizon!

You are the energy and the fuel that keep us going full steam ahead. Your success excites us; your passion reinvigorates us; your relentless drive pumps us up. You are the change you want to see in the world and we are grateful for your commitment to the Isagenix vision. We are transforming world health because of YOU!

So what’s next for Isagenix? We know you’ve set your goals for the year and so have we.

2 IsaNews Spring 2013 | Isagenix.com

Spring 2013

A publication of Isagenix International, LLC

ISANEWS

ediTorial Board Jim and Kathy Coover,

Kevin Adams

ediTor Jennifer Pinner

arT direCTion Sally Mattioli Saia

CreaTive direCTor Mary Ragsdale

sTraTegiC direCTor Chris LaFleur

ProjeCT manager Daniel Zollo

CreaTive Michael Dorval, Kirsten Carter,

Kiet Randolph, Romeo Van Buiten

sTaFF wriTers Jennifer Pinner, Hyun Kim,

Arthur Milano, Christine Whitton

PHoTograPHy CrediTs Dave Tevis

disClaimers†DSHEA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

*Weight Loss Disclaimer: The weight loss testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. A 2008 university study showed a statistically significant weight loss of 7 pounds during the first 9 days of the Cleansing and Fat Burning System.

**Income Disclaimer: Earning levels for Isagenix® Independent Associates that appear in this publication are examples and should not be construed as typical or average. Income level achievements are dependent upon the individual Associate’s business skills, personal ambition, time, commitment, activity and demographic factors. For average earnings, see the Isagenix Independent Associate Earnings Statement found at www.isagenixearnings.com. Isagenix Millionaires are those Associates that have cumulatively earned more than a million dollars in commissions, bonuses, and retail profits since joining Isagenix. As of the date of this publication, more than 80 have earned the title of Isagenix Millionaire. Becoming an Isagenix Millionaire takes dedication and considerable time and effort.

Safety Disclaimer: If you are pregnant, nursing, diabetic, on medication, have a medical condition, or are beginning a weight control program, consult your physician before using Isagenix® products or making any other dietary changes. Discontinue use if adverse reaction occurs.

IsaNews is published semi-annually by Isagenix® for Associates and

Preferred Customers.

©2013 Isagenix. All rights reserved.

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Achieve $500 Million in annual revenue by April 2014

Expand into Singapore, Malaysia, China & Colombia

Increase Autoship & New Member Enrollment

Focus on growing the southeast in North America

Grow the Hispanic, Asian and African American markets in North America

Goals for Isagenix in 2013

IsaNews 2013 President’s Message

3Isagenix.com | Spring 2013 IsaNews

e+ is the perfect way to get the natural, balanced energy that you need daily. e+ pairs naturally sourced caffeine from green tea and yerba maté with herbal Adaptogens. This unique combination can be powerful for energizing a workout, sharpening your mind and focus, and boosting your overall health. Containing only as much caffeine as a cup of drip coffee or premium tea with no added sugars, artificial colors, flavors or sweeteners commonly found in other shots on the market.

e+ a shot of hEalthy natural EnErgy

valuaBle ProduCTs TO ADD (and keeP!) on auTosHiP

NEW

Boost energy during the midmorning and midday crash

kick-start your workout and aid recovery

stay alert and focused during the day

Power through Cleanse days when physical and mental energy is challenged

Fire up your business with the 102-bottle e+ starter Pak that contains enough product to share the shot

+

+

+

+

+

did you know? For each box of e+ sold, Isagenix will donate 50¢ to Make-A-Wish®. Isagenix has guaranteed a minimum of $500,000 globally through product sales & Associate donations. For more about make-a-wish, visit wish.org.

IsaLean® Shake Natural Berry Harvest is a premium dairy-free meal replacement shake made from nutritionally complete plant based protein. Featuring Phyto-IsaLean Complex™, a blend of natural pea and hemp protein. IsaLean Shake in Natural Berry Harvest is loaded with energy-boosting carbohydrates and healthy fats to provide your body with maximum nutrition. Ideal for those committed to non-dairy, vegetarian or vegan dietary lifestyles.

Natural Berry Harvest thE Dairy-frEE shakE altErnativE

• Highly digestible with quality, bioavailable, plant-based protein

• Helps retain and build lean muscle

• safe for those with dairy allergies or lactose-intolerance

• sensible and effective for those with soy-based allergies

• great protein source for vegetarian populations

Turn the page to learn more about Natural Berry Harvest.

Turn to page 8 to learn more about e+.

now availaBle! dairy-Free 30-day Cleansing & Fat Burning system

six-count box $19 - 12BV (2) six-count boxes $36 - 25BV

wholesale

14 packets per box $44.95 - 26BV

wholesale


10 bars per box $26 - 15BV

wholesale

IsaLean Bar in Natural Oatmeal Raisin

Stay on track with your weight management goals while indulging in the freshly baked taste of oatmeal raisin cookies dipped in a sweet yogurt coating. The new Natural Oatmeal Raisin IsaLean Bar helps curb hunger while keeping you fuller, longer thanks to 18 grams of quality undenatured protein and a healthy balance of carbohydrates and good-for-you fats. This natural meal replacement bar is gluten free, low in lactose for easy digestion and rich in muscle-friendly branch-chain amino acids. There’s a flavor for everyone’s taste. Also available in Chocolate Cream Crisp, Chocolate Peanut Crunch, Chocolate Decadence and Lemon Passion Crunch.

Ionix SupremeOne or two servings of Ionix® Supreme every day can transform your life. Enjoy greater energy, balance and stamina with this fruity elixir that harnesses the natural power of “stress Adaptogens.” These unique plants have been studied for their effectiveness in helping the body manage the physical and mental effects of chronic stress. Super-charged with increased bioactives, Ionix Supreme is nature’s answer to optimal health with botanicals that support the immune system and antioxidants that combat free radicals to promote healthy aging.

IsaProduct.comGo To

for MorE INforMATIoN

keeP ionix suPreme on auTosHiP To:

• Carry you through a stressful day

• Boost the benefits of your favorite isalean® shake

• Transform ordinary bottled water into an energizing drink

keeP isalean Bars on auTosHiP To:

• mix it up on shake days

• Break up your snack routine

• Provide a convenient, on-the-go option

32oz bottle $32 - 25 BV

30 packets per box $35 - 25BV

32-serving canister $32 - 25BV

wholesale


“Peas pass the protein.”


Easy to digest and loaded with 22 grams of high-quality pea and hemp-based protein, the new Natural

BErry harvEst isalEaN® shaKE is a nutrient-packed meal replacement that’s ideal for those living a

vegetarian, vegan or dairy-free lifestyle. It’s the perfect union of science, nature and nutrition.

How John Created His “Whole Food” Shake Introducing Natural Berry Harvest IsaLean Shake

“Peas pass the protein.”

JohN W. aNdErsoN Isagenix Founder, Master Formulator and Product B Formula Developer

what’s in it?22 grams of the highest quality of plant-based protein

8 grams of healthy fats from extra virgin olive oil and sunflower oil (monounsaturated fats), flax and chia seed (omega-3s, -6s, and -9s), and coconut-derived medium-chain triglycerides.

8 grams of dietary fiber from chia seed and gut-healthy prebiotics like inulin and oligosaccharides

++

+

what’s Not in itNo artificial colors, flavors, or preservatives

No ingredients from genetically modified organisms (GMOs)

No soy of any kind

---

When John Anderson set out to design a dairy-free, plant-based version of a meal-replacement shake, the Isagenix Founder and Master Formulator would only settle for components worthy enough to bear the “IsaLean Shake” name.

“We wanted to create a natural, whole food shake that was as nutritious as possible. Our methods of low temperature spray drying ensure we have unprocessed foods containing all their natural vitamins and phytochemicals,” shares John. “Sprouts, vegetables, and fruits are the source for the naturally occurring vitamins.”

Natural Berry Harvest IsaLean Shake includes a variety of fruits, vegetables, and nuts such as pumpkin, kale, quinoa, broccoli, almonds, carrots, and beets.

“I formulated the Natural Berry Harvest IsaLean Shake as an option for those who are sensitive to dairy and to suit the lifestyles of vegetarians. The plant-based shake offers 22 grams of protein from pea and hemp with a complete amino acid profile similar to our whey-based IsaLean Shake, and it fits perfectly within our popular 30-Day Cleansing and Fat Burning System.”

Given the record numbers of people who have sensitivities to different foods such as dairy, soy, or egg, Natural Berry Harvest IsaLean Shake offers a fantastic alternative. But John makes the point that the shake shouldn’t be limited to one particular subset of the population.

Everyone, not just vegetarians, should incorporate this shake into their nutritional arsenal of food supplementation.

•33% of all people

•40 million Americans

•90% of all Asian-Americans

•75% of all African-American, Jewish, Mexican-American and Native American adults

Who’s Lactose Intolerant?

Let’s face it; in our fast-paced, not-enough-hours-in-the-day world, it’s easy to run down personal energy reserves. e+ is a flavorful energy-boost for everyone, formulated to help you feel refreshed and energized. And, e+ fires up your performance without the artificial colors, sweeteners or flavors found in many other energy drinks.

: Healthy Energy,

Powerful Results

isageNix lauNches e+The naturally-caffeinated

energy shot that gets— and keeps —you going!

ee+®e++

�

proDucT lauNcheD aT NYko 2013...


ï Quick energy boost that lasts for hours

ï Kick-starts your workouts

ï Improves focus and physical performance

ï Helps you stay alert and think clearly

ï Safe, effective and natural

Right Energy Shot For You“There exists a surplus of unhealthy concoctions that are used in unhealthy and even dangerous ways. All are claiming to give you the biggest boost for your buck. But most just contain excessive amounts of synthetic caffeine, artificial ingredients, sugar, and other additives. Unfortunately, this has led to a lot of media coverage about possible harmful effects of energy drinks and shots.

Isagenix has chosen the path of corporate responsibility to bring you e+, a balanced, healthy energy shot. e+ pairs naturally sourced caffeine from green tea and yerba maté with a proprietary blend of Adaptogens backed by scientific evidence. The combination is a powerful, healthy boost for you for energizing a workout, sharpening your mind, and promoting your overall health.”

Suk Cho, Ph.D., Isagenix Chief Science Officer

Pocket-sized e+ shots are convenient, great tasting, and perfect for that quick boost of energy when you need it most. The convenient 2-ounce bottle of e+ provides extra protection against fatigue, whether it’s before a workout or to help you meet a work deadline, thanks to the adaptogenic botanicals in each bottle.

What’s more, the ingredients of e+ were specifically selected to help your cells use energy more efficiently.

here’s jusT a TasTe of whaT has iN sTore for You:


WHAT IF WE CAN SHOW YOU HOW REDIRECTING YOUR FOOD DOLLARS CAN TRANSFORM YOUR HEALTH AND SAVE (EVEN MAkE) YOU MONEY DOWN THE ROAD? ISAGENIx IS MORE AFFORDABLE THAN YOU THINk.

Breaking Down the Value of IsagenIx

IsaLean shake: 240 calories 6g fat 24g protein 24g carbohydrates

Less than $3 per meaL

$6 per meaL

1/4 Lb. Cheese burger and frIes:

750 calories 37g fat 33g protein 70g carbohydrates

Isagenix is a meal replacement and much more. If you think of Isagenix as purchasing a majority of your food for the month, it’s as simple as reallocating your grocery and eating-out dollars on food that is more affordable and

nutritionally better for you. Instead of $5 here and $20 there, you’re getting all your meals up front, like shopping at your big box, wholesale warehouse, minus the junk and only the highest quality of rare ingredients on the planet.

1 It’s a Real ValueHere’s three reasons why:

* The average American spends per month. Resource: http://www.CNPP.USDA.gov

One MOnth OF GrOceries and eatinG Out

Costs of groCeries & eating out

$669 per month*

$22.30per day

$7.43per meal

30-day systeM ($269) + 26 healthy Meals at $7.43 ($193)

Cost of 30-Day Cleansing & fat Burning system

$15.40 per day

per meal$5.13

$462per month

With Isagenix, You save...

$207MONTHly

$6.90DAily

$2.30 MEAl

$2,484ANNUAlly

**Average person eats 90 meals per month. Based on the cost of groceries above, you would save $2.30 per meal using an Isagenix 30-Day System.

+Vs

**


isaGENix Will traNsforM your Body aNd hEalth; thE rEsults spEaK or thEMsElvEs!

Whether you’re young, old, overweight, an athlete or just wanting more energy, everyone can benefit from our solutions-based systems targeted for weight loss, energy and performance and healthy aging. In 30 days, you can cleanse away

impurities, achieve leaner body mass, experience greater energy, build and maintain lean muscle and combat aging. If you don’t consider your health today, it can cost you big later down the road.

isaGENix CaN CrEatE iNCoME for yEars to CoME.

With Isagenix, you’re getting paid to look and feel good. If you’re experiencing amazing results, your next step to getting your products paid for and earning income is to share your story. It really is that simple. With our 30-day money back guarantee and promotions that help you earn quick bonus money, you have nothing to lose and everything to gain. All it takes is two people to start earning an extra $1,000 a month or replacing your current income. Let easy tutorials on isagenixBusiness.com show you the way.

everyone needs It

Source: Centers for Disease Control; Journal of Health Economics; George Washington University

The CosT of Poor healTha persoN wiTh DiaBeTes cOsts On averaGe $6,600 More per year in health care.

soMeoNe who is oBese cOsts On averaGe MOre than $1,400 More per year.

oBese woMeN rack up $4,879 More iN exTra expeNses a year.

oBese MeN spend an aDDiTioNal $1,152 a Year in Medical expenses, especially FOr hOspitalizatiOn and prescriptiOn druGs.

fraNk pawlowski Hawaii2012 isaBoDY challeNge fiNalisT lost 122 pounds and 103 inches* as of sept. 2012consultant

It Can Create Income

Before

2

3$1,000+

$750$250

(and much more!)

Summer’s coming

shakE things up.

Go to IsaProduct.com for over 50 different shake recipes or to submit your favorite.

You already know isalEaN® pro shaKEs are delicious, nutritionally

complete meal replacements that take health and performance to new

levels. Did you know how deliciously versatile they are?

Expand the possibilities of the IsaLean Shake with a host of tasty shake

recipes that spice things up while helping you keep your weight down.

Orange CreamsiCle isashake

• 1 packet of isaLean pro in Natural Vanilla

• 1 stick of Want More Energy? in Orange

Put all ingredients in an isaBlender, fill to the top

with water and ice and blend for 30–40 seconds.

®®

®

“Business Blueprint shows you where to focus your energy so you can drive and build your business with a lot less effort.” Chief Information Officer Darren Fujii

“It’s the power of how these tools connect that will really transform your business.” Isagenix CEO Kevin Adams

1 CHECK YOur BuSINESS BLuEPrINTYour Business Blueprint is real-time information that helps you easily identify up-and-coming leaders in your organization.

Simply log in to your Back Office, select “Team” on the main navigation bar and then “View Downline Reports” to find it. You can easily run reports a variety of ways to get information to build your business with this easy tool.

These targeted business reports show:

• Who’s about to hit a bonus

• Upcoming rank advancements

• Potential Double PIB payouts

• Next Enroller’s Club participants

• Potential Managers

• Members due for renewal

• Much more!

Imagine making a call and saying, “I see an opportunity for you to make another $250. Would you like me to help?”

2 CELEBrATE YOur WINNING TEAMA big part of your business is recognizing success on your team! It’s what keeps many people excited and focused on their goals. Use your Weekly Achievers leader e-mails to Executives and above to identify weekly achievers and promote your business by making an example of their success during your next team call or meeting. Who doesn’t want to be a part of a winning team?

3 COMMuNICATE WITH YOur TEAM IsaConnect takes team communication to the next level. Our new, secure communication system ensures that one consistent message is delivered to your team members.

If you’re a 2-Star Golden Circle and above, you can create an IsaConnect Communications Profile and have people “opt in” to “follow” you. The best part is your messages get delivered through your Back Office so they never get lost or filtered into spam.

Other functions of IsaConnect include:

• Leadership development and customized data that runs reports on only those people who are “following” you. Now you’ll be able to easily identify future leaders on your team who are ready to step up and help grow their business.

• You can also create a “communication group” that allows you to work together and send messages to separate teams.

SIMPLE THINGS3to Do Every Day in Your Back Office

Go to IsaFYI.com to learn more about IsaConnect and how you can get started today.

Summer’s coming

shakE things up.


She points her toes and dances her fears away. Wearing a pink tutu and new ballet slippers,

Cassandra doesn’t seem like a 3-year-old with leukemia.

Her wish takes her twirling around a dance studio among ballerinas dressed in flowing blue tulle.

Cassandra’s joy captivates the audience — they know this experience will change her life.

You can help grant wishes for children like Cassandra, too. Simply visit your Back Office “Manage

Autoship” section to add a $1, or more, donation to every order.

For more information visit isagenix.com. For more about Make-A-Wish America, visit wish.org

or for more about Make-A-Wish Canada, visit makeawish.ca.

Help Grant Wishes.

CASSANDrA, 3leukemia

I wish to be a ballerina

•

Forever Young•

5 ways to get kids healthy

••

••

•

1 Set examples through action. Stock your kitchen with healthy food and teach them healthy habits through nutritious meals with smaller portions.

2 Don’t push. When parents try to push anything, kids will rebel or do something out of fear of punishment. It then becomes something they have to do instead of what they want to do for themselves.

3 Don’t call it “exercise.” Make movement fun. Take a family walk after dinner or have the kids come up with fun fitness competitions and challenges.

4 Make it a “we” thing instead of “you.” Let them participate in shopping and preparing meals. Encourage teenagers to invite a friend over for dinner.

5 Introduce anything new with enthusiasm and a positive attitude.

kids want to have control and where they often find it is with food.

Parents are facing a sobering reality: 1 in 3 children today are either overweight or obese.* This is alarming, considering obesity can lead to chronic health problems as an adult. getting kids on the right track to healthy aging takes good nutrition, exercise and a positive attitude, and these all start in the home.

Certified nutritional counselor, psychologist, published author, isagenix millionaire and mother of two andrea Frank Henkart, offers insightful advice on how to get your kids onboard with a healthier lifestyle.

andrea Frank Henkart, ma, CnC isagenix Millionaire, 5 star Golden Circle & Crystal Executive Author of “The Healthy Family Handbook“ and “Isagenix for Healthy Moms and kids” available at isasalestools.com.

*Source: Centers for Disease Control and Prevention

IsaLean® Shakes Maximum meal nutrition with 24 grams of quality protein, 23 key vitamins and minerals, and 32 percent of the recommended dietary intake of fiber. Natural and no artificial ingredients. Non-dairy option now available.

IsaLean® Bars Kids will love the delicious taste of these meal replacement bars that pack 18 grams of undenatured protein. Hormone free. No antibiotics. (Try the new yogurt-dipped Natural Oatmeal Raisin!)

Isagenix Snacks!™ Stimulant-free, healthy snack that helps curb cravings. Available in Natural Chocolate and Natural Vanilla.

FiberSnacks!™ Each 150-calorie snack bar contains 6 grams of protein and 24 percent of daily recommended fiber to keep kids fuller longer. Natural and gluten free.

Oatmeal Berry SlimCakes® Only 90 calories, 5 grams of heart-healthy fiber and overflowing with antioxidant-rich blueberries and cranberries.

Want More Energy?® Provides a boost of Vitamins A, B complex and C that helps keep kids hydrated. No artificial sweeteners, coloring or any stimulants. (Recommended for ages 9 and up.)

ISagenIx KID-FrIenDlY ProDuctS


You’ve got the energy thanks to Isagenix®, now use it! We asked two top personal trainers who love

Isagenix to show us their best moves to help burn, tone and sculpt sleek, beautiful muscles. Now you can

take them with you. Time to get your move on!

Make your Move!12 exercises to try right now

• Isagenix 1 Star Golden Circle & Crystal executive

• Owner & Founder of AmenZone Primal Fitness

• Founder of the AmenZone Foundation

• Personal Trainer

amen Iseghohi

• Isagenix 8 Star Platinum & 5 star Crystal executive

• oxygen Magazine Cover Model

• Ms. Bikini Universe 2010

• Ms. Bikini America 2010

• Ms. Figure America 2010

• Personal Trainer

lori harderMeeT The TraINers:


When Alex arrived in America, the first word he learned in English was “husky.” In his late teens he was able to manage his weight with exercise and bodybuilding, but his health would take a back seat to the responsibilities of adulthood.

As a successful architect in Manhattan, Alex succumbed to the typical downfalls of a demanding career: stressful 80-hour weeks, takeout meals and very little exercise. The 57-year-old soon reached 304 pounds. When a friend introduced him to Isagenix, it wasn’t weight Alex wanted to shed.

As his Isagenix business grew and offered more time and financial freedom, Alex’s stress began to decline and he started adopting better eating habits and walking a little more. “I worked the business five minutes at a time and I did the weight loss the same way.”

After nine years with Isagenix, Alex is proud to be a new member of the 100-Pound Club. The only thing sweeter than his 115-pound* weight loss is becoming an Isagenix Millionaire with his wife Marlena, earning over $1 million** since joining Isagenix.

“Isagenix has helped me make a complete lifestyle change. I am still an architect, but now I get to work on projects that I really enjoy doing,” shares Alex.

TH

e100PounD C

Lub

soluTions For Weight Loss

Former Architect Rebuilds body (& Income!) With Isagenix

alex KoKINIsagenix Millionaire, 5 Star Golden Circle & Crystal Executive BeFore // 304lbs. losT // 115 lbs.*

Uses IsageNIx for:WEIGHT LOSS & MAINTENANCE

My sTaPles: CLEANSE FOR LIFE®, ISALEAN® SHAkE & IONIx® SUPREME

Before

115 lbs.lighter! *

I was looking for a way to earn income without those long hours and stress levels. If the weight loss worked, that was a bonus.


In 2012, three people joined the IsaBody Challenge® with thousands of others and embarked on a 16- to 24-week, life-changing journey to transform their lives. Countless hours in the gym, proper nutrition from Isagenix products, and winning essays earned them a spot in the Top 6 Celebration judging as finalists and the chance to win a share of $200,000 in cash and prizes at 2013 “Live Out Loud” Celebration August 3-6, 2013 in Las Vegas, Nevada. Here are their stories.

2013 IsaBody Challenge Finalists

*The weight loss testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. A 2008 university study showed a statistically significant weight loss of 7 lbs during the first 9 days of the Cleansing and Fat Burning System.

The percentage of American adults who now say they need to lose at least 10 pounds, up from 40 percent in 2004

Total amount of weight collectively lost among the Top 6 Grand Prize Winners since 2007

First year the IsaBody Challenge debuted

First year the IsaBody Challenge Transformation Cruise set sail

50 -

719 -

2007 -2012 -

THe FINALISTS ARe IN

lOST19lBS*rIChArd BOOThBY

lOST51lBS* lOST45lBS*jOE MArTINI BELINdA SLOAN


Belinda knows that life can change in an instant because it happened to her. In 2004, her husband was suddenly diagnosed with inoperable stomach cancer and given six months to live.

At the time, she had two young sons and had just started building her Isagenix® business.

Eight years and many stressful events later, the petite mother of two found herself standing in front of a mirror screaming at the reflection staring back at her.

“I weighed 205 pounds,” shares the Louisiana native. “I was so focused on my kids that I’d forgotten about myself.”

Luckily, Belinda had been involved with Isagenix for nine years and was familiar with the IsaBody Challenge®. She admits that she mostly used it in the past to help promote her business.

“I hated working out,” admits Belinda. “But, I knew if I wanted to change, I had to start there.”

Now, change took precedence on Belinda’s daily “to-do” list. Starting with the 9-Day Deep Cleansing and Fat Burning System and then transitioning to the 30-Day Cleansing and Fat Burning System, Belinda signed up for the Challenge and hit the gym regularly.

Over her journey, she released a total of 45 pounds* and whittled her waistline from a size 16/18 to a size 5/6.*

As she moves forward as a newfound woman, she plans to focus on her business, return to paid-as Executive, and help others overcome self doubt.

“I love the fact that my Isagenix income is residual,” says Belinda. “Today, it supplements my income, but in the future, my Isagenix income will catapult me to financial freedom.”

LouISIANA MoTHeR uSeS CHALLeNGe To Rebuild HeR life

Win an extravagant cruise!

2013 NEW YEAR kICk OFF ISABODY CHALLENGE FINALISTBelinda sloan AGE: 53RESIDENCE: LOuISIANABEFORE: 193 POuNdS*LOST: 45 POuNdS* RANk: 1 STAr gOLdEN CIrCLE

Get Committed

Get Focused

Get a Personal Trainer

1.2.3.

Belinda’s 3 keys to success:

Before


2013 NEW YEAR kICk OFF ISABODY CHALLENGE FINALISTriCHard BooTHByAGE: 66RESIDENCE: ONTArIOBEFORE: 193.5 POuNdSLOST: 19 POuNdS* ANd gAINEd 7 POuNdS* OF LEAN MuSCLERANk: 2 STAr gOLdENCIrCLE & CrYSTAL ExECuTIVE

Retirement had been good to Richard. Not only did he buy a farm on the outskirts of Toronto, Ontario, but he had finally been able to focus on his health.

Prior to having time freedom, Richard was the president of a subsidiary for an international steel company with a nonstop schedule. The result? His health concerns were always pushed to the side.

It wasn’t until a good friend told Richard about Isagenix® in 2006 that he even considered his health or eating right.

“She looked fabulous,” shares Richard. “And, she was a very credible gal.”

He admits he was a bit skeptical in the beginning, but opted to order the 9-Day Deep Cleansing and Fat Burning System anyway. He rationalized his decision by telling himself that if the system didn’t work, he only committed to nine days. After seeing great results, he decided to keep going and ordered the 30-Day System.

“Within a short time I had lost 31 pounds*,” shares Richard incredulously. “I couldn’t believe it.”

After maintaining his weight loss for six years, Richard decided to join the 2013 IsaBody Challenge® and be a role model for baby boomers proving you can change the direction of your health regardless of age.

By the time Richard submitted his final stats, he was a fit 181.5 pounds* and in the best shape of his life. He even returned to martial arts after a long hiatus and now has the opportunity to travel the world participating in international martial arts events.

“Isagenix is now a large part of my cash flow,” shares Richard. “Being retired, it allows me to continue my lifestyle without eroding my estate.”

ReTIRed Ceo FINdS StRengtH in iSagenix

2013 IsaBody Challenge Finalists

Drink half your body weight in ounces of water per day.

Start off working out slowly, especially if you haven’t worked out in days, months or even years.

Look at sharing Isagenix as “farming” and not “hunting.” Your business will grow if you consistently tend to it.

Have a progressive goal. Do what you can each day and the next day do a little more.

1.

2.

3.

4.

richard’s keys to success

Before


Chance to win $25,000 cash

Joe had everything going for him: a wonderful wife, two adoring twin girls, and a thriving business. But, at 278 pounds, 45-year-old Joe was so overwhelmed by his size that it prevented him from fully enjoying life.

“When my wife and I got together, we lived by the motto that we were going to make life happen. That held true for almost every aspect of my life except when it came to my health. I had come to the realization that I had simply let life happen,” shares Joe.

His “a-ha” moment came while watching his 47-year-old physically fit wife compete in her first-ever fitness competition after using Isagenix®.

In that moment, he realized it was time for his own transformation; he knew he could be in the best shape of his life with the IsaBody Challenge® and the 30-Day Cleansing and Fat Burning System.

He was right. By the end of his journey, he had released 51 pounds, said goodbye to 39 inches overall. He had also added 16 pounds of lean muscle mass.*

His incredible transformation also won him a spot as a finalist in the IsaBody Challenge Celebration judging August 3, 2013 in Las Vegas.

But for Joe, this milestone was the first of many more to come. He has entered the IsaBody Challenge for a second time with the goal of taking his fitness to another level and increasing his lean muscle mass.

And, while he doesn’t know what he will do next, he looks forward to using his transformation to inspire others and build his Isagenix business with his wife.

FAMILy MAN SAyS Goodbye To 51 LbS*, PRoveS iSagenix iS not a fad diet

2013 NEW YEAR kICk OFF ISABODY CHALLENGE FINALISTjoe marTiniAGE: 45RESIDENCE: ALBErTABEFORE: 225 POuNdSLOST: 51 POuNdS* (74 POuNdS TOTAL TO dATE)RANk: 2 STAr gOLdEN CIrCLE

Make yourself a priority. Eat right, work out, and get adequate sleep.

Fully commit. If you do the bare minimum, expect minimal results.

Don’t overthink things. Stay focused on your end results.

Don’t tweak the system. It was specifically set up for success.

1.

2.

3.

4.

joe’s keys to success Before


Before May 2012, Richard had no idea what it felt like to “be in shape.” He had been overweight his whole life.

“I reached 200 pounds by the time I was 12 years old; 250 pounds by my sophomore year in high school, and 300 pounds by graduation,” shares the first-ever IsaBody Challenge® Weight Loss Solution Category Winner and newly crowned 100-Pound Club member. “I’ve stayed above 300 pounds ever since.”

That was until last summer when he stepped on the scale and weighed a staggering 410 pounds for the first time in his life.

“Words cannot describe the feeling that came over me when I saw a ‘four’ in front of my weight,” says Richard, who is also a physical therapist. “It was an eye opener.”

Intent on losing weight, Richard ordered the 30-Day Cleansing and Fat Burning System and agreed to follow the same formula for success his fitness-competitor wife uses to stay in peak performance.

When the package arrived, he found himself reading more about the Challenge and relating to former Challenge winners Jill Birth’s and Craig Coleman’s stories. Their success gave Richard the push he needed to sign up.

Fueled by inspiration, Richard lost more than 100 pounds* overall and earned him $1,000 cash and the chance for he and his wife to join the IsaBody Challenge Finalists on a tropical cruise.

As an added bonus since completing the Challenge simply by sharing his accomplishment, Richard has jump-started his Isagenix business and is excited to create an extra stream of income.

“Our Isagenix income is paying for our products and definitely our groceries right now and we’re on our way to having our car payment paid for, too,” says Richard. “I cannot tell you how grateful I am to have found this company and these products—it’s given me my life back!”

PHySICAL THeRAPIST FINALLy fitS into HiS life2013 ISABODY CHALLENGE

WEIGHT LOSS SOLUTION CATEGORY WINNER riCHard raBiTo AGE: 41RESIDENCE: NEW hAMPShIrEBEFORE: 390 POuNdSLOST: 126 POuNdS*RANk: MANAgEr

Work out six days per week

Walk a minimum of 3.5 miles every day

Jog with his wife, an avid runner, a minimum of one day per week

People WILL ask you what you’re doing. Share your story and the rest will follow.

1.2.3.

4.

richard’s keys to a successful weekly routine

2013 IsaBody Solution Category Winner $1,000

Before

weighT loss


ee+®e++ShareTheShot.com

this is your moment.

�

weighT loss

(pictured: Shannon Jay Dougherty - Isagenix Manager, Fitness Model, Trainer & Mother of Two. www.fitmomdiet.com)

You balance work, life and family and that takes a toll. When you need a pick-me-up without the let down of a sugar crash, IsagenixÆ energy shot has your back with a balanced, responsible and natural energy solution that keeps you going.

e+ energy shots are marketed to those ages 16+; adult supervision recommended for use with minors ages 12+ Even though the products are safe for the general healthy population, they are not intended for children.

THE 78.2 MILLION MEMBERS OF THE BABY BOOM GENERATION ARE ENTERING THEIR

GOLDEN YEARS IN DROVES. BY 2015, 45 PERCENT OF THE U.S. POPULATION WILL BE 50

AND OLDER AND MANY BOOMERS WILL BE LOOkING FOR NEW WAYS TO LIVE LONGER

AND STAY YOUNG. SEE HOW ISAGENIx® PROMOTES HEALTHY AGING WITH INNOVATIVE

NUTRITIONAL SOLUTIONS.

reNaTa & BoB Isagenix Millionaires, 11 Star Crystal Executives & 17 Star Platinums Founding executives

The cosT of BooMers• 75%- Medicare-eligible households that spent

at least $10,000 out of pocket on health care

• $9,744- Average health-care cost of adults 65 and older in 2009

• $240,000- Total cost of health care in retirement for 65-year-old couple retiring in 2012

• 50% of the household income will equal the average cost of a family health insurance premium by 2021 and surpass the average household income by 2033

(Sources: Journal of Internal Medicine; Henry J. kaiser Family Foundation; Fidelity Investments; Annals of Family Medicine)

BooMers BY The NuMBers• 60% of adults (50 to 64) suffer from at least

one chronic health condition

• 3.5 million Boomers turn 55 annually

• 70% of U.S. disposable income are controlled by Boomers

(Sources: CNN Money; Media Post, “Creative Healthcare Coverage for Boomers”

whaT BooMers waNT•Baby Boomers are more interested in experiences

than possessions. They think about what they can do with a product rather than the product itself.

•Baby Boomers are concerned about their health and staying healthy.

•Baby Boomers are living longer and in search of ways to stay looking and feeling young.

•Baby Boomers over 50 are largely ignored as consumers.

(Source: CDC, “Audience Insights: Communicating to Boomers”)

WItH Dr. MICHAel ColGAnThe cosT of agiNg


sarcopenia As we age, we experience a loss of muscle control, strength and especially muscle power. There is also a steep decline in muscle repair and recovery.

cognitive Decline Recent research shows our brains experience a progressive decline in memory, learning, attention and decision making by age 35. Balance and motor movement also decline.

loss of sleep Melatonin and our ability to produce it declines with age. Without sufficient melatonin, we gradually lose our ability to get quality sleep, which can lead to degenerative changes in our organs, brain and overall health.

lack of essential Nutrients Age-related complications like memory loss, cardiovascular complications and physical immobility can be linked to a lack of essential nutrients. As we age, proper nutrition is more important than ever for keeping bones stronger, cells healthier and your brain, heart and other organs functioning at their best.

soluTioNs to healthy agingproBleMs Boomers Face

soluTioNs To healThY agiNg wiTh isageNix

product B™ Maintain healthy telomeres with powerful bioactive antioxidants that help protect against harmful free radicals known to accelerate aging and contribute to poor health. Use as part of a complete Isagenix nutritional system.

isalean® pro shake Preventing sarcopenia starts with the right protein. This complete meal-replacement shake contains 36 grams of muscle-building protein, including the highest quality New Zealand whey protein. According to renowned athletic trainer and scientist Dr. Michael Colgan, older adults should have a high-protein diet that consists of a quality whey source—one with amino acids for protein retention in muscles. “I recommend two protein shakes per day (containing at least 20 to 25 grams of whey); one taken first thing in the morning and one within 30 minutes after working out,” says Dr. Colgan.

isagenix Brain and sleep support system™ This revolutionary two-product system tackles cognitive decline like nothing else on the market. Includes Sleep Support & Renewal™, a daily melatonin spray that improves sleep cycles, and Brain Boost & Renewal™, nutrient-infused capsules that help support brain function.

ageless essentials™ with product B™ This high-quality multivitamin pack delivers a daily dose of age-defying vitamins, minerals, telomere support and antioxidants. Each convenient and cost-effective daily pack will help you regain and maintain youthful aging with essential nutrients you won’t find anywhere else.

“ “

Eat garbage and you will grow a body with no resistance

to aging. See every meal as an opportunity to flood the

body with the most concentrated nutrition.

Dr. Michael colgaN Ph.D., CCN


Carol was an avid runner and cyclist. In fact, some of her fondest memories were participating in 5k’s and all-day bike rides with her family. But one thing that was not a constant for Carol was the number on the scale.

By 58, she was 40 pounds overweight and struggling with her health.

“Maybe I was enjoying life a little too much,” jokes Carol, a retired special education teacher.

And, while the road to making a healthy recovery looked promising, Carol was intimidated by the thought of losing weight. Over the years, she had tried almost every diet on the market and had never really experienced lasting success.

Luckily, a few days after learning the extent of her health challenges, she heard an Isagenix® radio spot and decided to look into the company. After learning about the products’ nutritional benefits and after reading several success stories, she decided to become the student and try the 30-Day Cleansing and Fat Burning System.

Much to her surprise, she released pounds and inches off of her body.

She even decided to attend 2012 Celebration in Phoenix, Arizona—that’s also when she learned about the IsaBody Challenge® and immediately signed up.

By the end of Carol’s Challenge, she had released 22 pounds* and whittled her waistline from a size 14 to a size 4.* Her favorite part? Looking years younger!

Thanks to her stunning transformation, she became the first-ever IsaBody Challenge Healthy-Aging Solution Category Winner, a $1,000 cash and the chance to win a spot aboard the IsaBody Challenge Transformation Cruise.

ReTIRed TeACHeR PRoveS age iS JuSt a numbeR

2013 IsaBody Solution Category Winner

2013 ISABODY CHALLENGE HEALTHY-AGING SOLUTION CATEGORY WINNERCarol guesnoAGE: 61RESIDENCE: CALIFOrNIABEFORE: 157 POuNdSLOST: 22 POuNdS*(30 POuNdS* TOTAL TO dATE)RANk: CONSuLTANT

Ionix® Supreme

Ageless Essentials™ with Product B™

Ageless Renewal Serum

IsaDermix® Intensive Renewal Night Cream

1.2.3.4.

carol’s key products for feeling More Youthful:

healThY-agiNg

Before

$1,000


Product B™ positively supports telomere health by combining scientific breakthroughs in telomere support and

the benefits of antioxidants in youthful aging. Product B helps maintain youthful function of cells and healthy

telomeres so you can live a healthier life, longer. if you’re over 30, then this is the must-have product to include

in your daily health arsenal, specifically with ageless essentials™ with Product B.

8 rEasoNs to try Product B Antioxidants Plus Telomere Support

JohN W. aNdErsoN Isagenix Founder, Master Formulator and Product B Formula Developer

Protects and supports telomeres.

Stimulates the body’s natural antioxidant enzyme defense system.

Safeguards from free radicals and resulting oxidative stress.

Provides youthful-aging catalysts.

Supports integrity of cellular function and activity.

Formulated around Dr. Andrews’ and John Anderson’s groundbreaking research that identified more than 15 natural compounds shown to support telomere health.

Promotes general feeling of youthfulness and vigor.

Proprietary, scientifically-advanced formula based on years of research.

dr. Bill aNdrEWs Expert in Aging/ Telomere Health

1//2//3//4//5//

6//

7//8//

healThY-agiNg


Brandon’s a personal trainer with a “who’s who” client list of North York, Ontario.

Early morning wake-up calls, grueling workouts, and eating right are all part of his strict daily regimen; there’s nothing that he will ask his clients to do that he wouldn’t do himself.

So, when he was offered the chance to try the 30-Day Cleansing and Fat Burning System with IsaLean® Pro and share the opportunity with others, he couldn’t resist.

But, before Brandon could start experiencing the same transformations he’d heard about, he decided to add a few additional targeted solutions to his system to boost his energy and performance: Isagenix Greens!™ and an extra bottle of Ionix® Supreme. Then, he joined the IsaBody Challenge® as an added accountability measure.

After eight fully focused weeks of nonstop workouts and clean eating, Brandon started to notice a significant improvement in his overall body composition and muscle definition.

“By week 12, I had more energy, was less stressed and was sleeping through the night,” shares the first-ever IsaBody Challenge Energy and Performance Solution Category Winner.

But, the true proof came when Brandon competed in his first-ever fitness competition and won second prize. Still, it wasn’t enough. He joined the Challenge again and recently took home the gold, winning first place at his second fitness competition.

Now, Brandon is busy sharing Isagenix and getting his products paid for while even covering some of his bills.

“Isagenix now pays for my monthly mortgage** consistently,” shares Brandon.

FITNeSS TRAINeR beATS STReSS & GAINS AN edGe witH iSagenix

eNergY & perforMaNce

2013 ISABODY CHALLENGE ENERGY & PERFORMANCE SOLUTIONCATEGORY WINNER Brandon Crowe AGE: 28RESIDENCE: ONTArIOBEFORE: 215 POuNdSLOST: 25 POuNdS*RANk: MANAgEr

2013 IsaBody Solution Category Winner

Before

$1,000

Doing weekly deep cleanses.

Getting 7 to 8 hours of sleep a night.

Exercising a minimum of 20 to 30 minutes every day.

Mixing Isagenix Greens! with every IsaLean Pro Shake.

Brandon’s Tips for success:

1.2.3.

4.


eNergY & perforMaNce

The IsaBody Challenge empowers you to be the person you’ve always wanted to be and live the life

you’ve always wanted to live. Extra incentive? More than $200,000 in cash and prizes are up for grabs!

Visit IsaBodyChallenge.com to start your transformation today.

tRansFORM.

aFitness pro combines unique training

with Isagenix® to deliver results

HUNDREDS TURNED OUT TO isagenix inTernaTional HEADqUARTERS ON FEBRUARY 16 FOR A FREE AMENZONE WORKOUT.

WWW.AMENZONE.COM

“Everyone can do the AmenZone workout because it’s based on functional movement and you go at your own pace,” says Amen. “Your biggest competitor is you.”

priMal traiNiNG With isaGENix

When his wife told him about Isagenix, Amen decided to put the 30-Day Cleansing and Fat Burning System to the test.

“I had myself, someone who was overweight, another who was normal build and athletes on the Isagenix system. I even put my father, Amen Iseghohi Sr., on it and he lost 20 pounds.* There are a

lot of products with lots of hype, but with Isagenix, you’ll see the difference.”

Stressing the quality of the New Zealand undernatured whey protein and ease of use, Amen touts Isagenix to all his clients as the nutritional answer.

“I just got off the phone with a professional football player and he was so excited to start. Athletes are always looking for ways to get better or maintain excellent fitness,” shares Amen. “What Isagenix does is eliminate all the doubts and make it simple. It wasn’t hard to work into our program. In fact, it was a perfect marriage.”

enterthezone

Amen Iseghohi is transforming bodies with the help of an unlikely training partner.

It all started with a three-year experience in Africa. Using exercise as a tool to build up the young boy’s character, discipline and fitness, Amen’s African grandmother challenged him to work out with discarded tires found around the family compound.

“At the time I thought it was punishment,” remembers Amen. “But I learned very quickly that she wanted to convey self-confidence. If we wanted to quit, she would say, ‘It’s not how you start in life; it’s how you finish.’”

As an adult, Amen truly discovered the use of tires as a powerful and effective training tool while playing professional rugby in England. “I broke all the records and I didn’t have to go to the gym to do so.”

Today, the fitness pro is carving out a niche through AmenZone Fitness. Those that enter the zone experience a fun and intensely physical workout based on Amen’s back-to-basics training approach that uses tires and one’s own body strength and movement. His unconventional method, which Amen defines as “primal training,” promotes a more natural workout to increase speed, strength, conditioning, balance and flexibility.


fIghTINg ChIldhood obesITyInspired by his grandmother’s lessons, Amen created the AmenZone Foundation to fight childhood obesity and empower kids through exercise. His nonprofit foundation partners with established out-of-school-time (OST) organizations and offers training programs designed to get kids moving through fun games and competitions. No weights or machines needed. Just the kids and some imagination.

“The trick is to get kids to move without them knowing that they’re exercising. Our program is more about having fun with movement.” says Amen.

1. Start with a 30-minute workout, something simple and small. Walking is one of the most underrated forms of exercise.

2. If giving up carbs is too scary, try cutting down your portions and replacing one meal with the IsaLean® Shake.

3. Remember, true health care is self-care. Use exercise as a vehicle for self empowerment.

amen’s tIps

For more tips to keep kids healthy, turn to page 15.31Isagenix.com | Spring 2013 IsaNews

Being an athlete is a way to show my gratitude for all of the gifts I have been given. It is also my way to serve and show others that anything is possible.

Uses IsageNIx for:

ENErGY & PErFOrMANCE

My sTaPles: • e+ • IsaLean® Pro • ageLess essentIaLs™ wIth Product B™ • IonIx® suPreme® • cLeanse for LIfe® • BraIn Boost & renewaL™ • IsaLean® Bars • IsaPro®

you would never know from Dottie’s accomplishments that she’s a double lung and kidney transplant recipient. The determined athlete has won numerous gold medals in the 100/200-meter sprint at the USA Track and Field and Transplant Olympics. A mother of a young son, Dottie is also a fitness competitor who will be taking a crew of Isagenix athletes to the TriFitness Challenge, a competition that combines a military-based obstacle course with a grace and physique element.

“Being born with cystic fibrosis and told I wasn’t going to be able to do this or that, I knew I had a different road for myself,” shares the 45-year-old. “I always wanted to be an athlete, so nutrition has always been the difference between living just an Ok life to an exceptional one.”

Dottie and her husband, a specialty performance coach who trains pro athletes, have noticed big results in her training since switching to Isagenix in 2011. Along with sustained energy throughout the day, the track and field competitor experienced greater strength during sprints, quicker recovery and increased mental clarity—key for a sprinter who needs to react to the starting gun. “We did our own research and Founder and Master Formulator John Anderson and the Isagenix scientists just got it right.” This summer Dottie will compete at the World Transplant Olympics in the 100/200-meter sprint, where she took gold in 2010. And she is confident she will win gold again. “Isagenix has allowed me to continue to live at an exceptional level of health.”

Dottie Lessard Brownsberger• AGE: 45• RESIDENCE: NEW haMpshirE• RANk: 1 star GoldEN CirClE & 1 star Crystal ExECutivE• traCK aNd fiEld athlEtE aNd fitNEss CoMpEtitor

fUeled FORgold


MorE than six months after revealing her incredible IsaBody Challenge® transformation, Tiff continues to follow the same Isagenix® regimen that helped her release 32 pounds* and lean down to just 13 percent body fat.* The 2012 finalist has found it easy to maintain her Challenge physique with Isagenix. “The foundation of my program is an IsaLean® Shake every morning, Ionix® Supreme daily and a Cleanse Day every other week.”

The accomplished athlete is now using Isagenix to power through tough training sessions needed for her newfound hobby of adventure racing, an endurance race that lasts anywhere from six to 24 hours and involves running, mountain biking and kayaking to the finish line.

“The recovery I get from Isagenix nutrition is less soreness, less fatigue and more energy to do the workouts I need to progress.” The high school math teacher and basketball coach is also using her total body, mind and spirit transformation to emphasize the importance of nutrition to her young students.

“Now that I have a clean body, I know the difference. I have focus and I am able to do physical activities,” shares Tiff. “I don’t want to ever go back to feeling tired all the time. My motivation is beyond weight loss; it’s to stay healthy.”

Uses IsageNIx for:


My sTaPles: • IsaLean® shake • IonIx® suPreme • cLeanse for LIfe® • energy and Performance system®

Tiff Dodge • AGE: 29• RESIDENCE: utah• RANk: MaNaGEr• advENturE raCE CoMpEtitor• 2012 isaBody ChallENGE fiNalist

CoNqUerINg THE NExT

Challenge

“The possibilities are endless when you give your body what it needs and that’s what Isagenix does.”


Take action every day toward your goals; use the systems and tools that the company provides, and never, ever, ever quit. Ever. Uses IsageNIx for:


My sTaPles: • cLeanse for LIfe®• IonIx® suPreme• IsaLean® Pro• IsadeLIght PLus™

fINdINg The fIgUres FOR

success

Lindsey Schwartz• AGE: 29• RESIDENCE: arizoNa• RANk: 2 star GoldEN CirClE & Crystal ExECutivE •fitNEss CoMpEtitor

liNdsEy had a desire to do fitness competitions for years but never thought she could. Then she had an epiphany at Isagenix Celebration 2011. “I saw (Ms. Bikini Universe 2010, Ms. Bikini America 2010 and Ms. Figure America 2010) Lori Harder and all the Savage Girls and I realized I was using the same products they were. So why couldn’t I do it?”

With the help of Isagenix, the 29-year-old took second place at her first fitness competition last year. “People think fitness competitors are in the gym six hours a day but I was only in the gym an hour a day. It was incredible to see the changes to my body just from incorporating good nutrition.” As she preps for her first national competition at Fitness America in November, Isagenix is helping Lindsey maintain her physique and natural energy. “Many people rebound after competing, but the amazing thing is I’ve stayed within a few pounds of my competition weight year-round and I feel great.”

Fitness competitions have now become one of Lindsey’s biggest passions, along with helping others achieve ultimate health through her burgeoning Isagenix business, which she is now pursuing full time. “I am so happy to have found a business that combines my passion for personal development with health and wellness.”


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once a dental hygienist struggling against burn out and craving more time with her young son, kathy discovered network marketing, left her full-time job and quickly climbed to the top of several companies by simply focusing her energy on the right actions. Her strategy worked; by reaching down deep and creating a solid team, she was prepared when each company hit its stride. That momentum, as many season veterans in the industry know, can double and even triple a person’s income. And it happened to her.

Now, those intuitive goose bumps are remerging, but for a different reason.

“Isagenix® is going into full blown momentum this year, I can feel it,” shares kathy. “There is no better time to build than now. This is when you want to have your team built so you can capitalize on all the momentum. But, you have to build the foundation. You can’t just sit back, not talk to people and expect something to just happen.”

Thankfully, the seasoned network marketing veteran isn’t satisfied with just sitting back and enjoying her success: she wants to pay it forward. Tirelessly dedicated to using her expertise to create Isagenix business promotions that fuel business and financial growth for Associates and the company, kathy is proud to say that the very actions that catapulted her to the top of several companies are now the ones that Isagenix rewards its Associates for handsomely.

KATHY’S 3 KEYS TO FuELING THE FIrE OF MOMENTuMKATHY COOVER HAS LEARNED TO TRUST HER INTUITION OVER THE YEARS... AND IT’S PAID OFF.

Momentum / [moh-men-tuhm] / • n. strength of force gained by motion or by a series of events.

Kathy CoovEr- Isagenix Co-Founder and Executive Vice President


HOW TO CrEATE MOMENTuM IN YOur BuSINESS

SuCCESS WITH FITNESS• Grab an e+ energy shot around 3 p.m. to power through the afternoon lull or

before a tough workout. “It just fires me up!” says kathy.

• Work with a trainer. kathy’s trainer Jill knight took her workout routine up a notch.

• Watch everything you put into your body. Be disciplined and really feed your body the nutrition it craves and resist sweets and other tempting foods that take you off track.

For promotions details, visit IsaFYI.com/Sales-Promotions

ENrOLL new members.

“No matter how big you get, you “should be introducing Isagenix to a minimum of two new customers a month. I used to enroll a minimum of six a month and help those people become successful. So how many times are you telling the Isagenix story? How many times are your team members telling the Isagenix story? How many times are you sharing with your team members how to achieve Crystal Manager and duplicating that in your organization?”

keY proMoTioNs: Rank Advancement Bonuses, Double PIBs, Enroller’s Club, Daily Pay

HELP members grow.

“Consistently work with your leaders to go to the next level and duplicate this in your team. Set 30-Day goals with your team. Create urgency in your team to rank advance and set hard dates when they’re going to do this and then celebrate that success. Consistently tell your team to go for Double PIBs and Rank Advancement Bonuses.”

keY proMoTioNs: Executive Leadership Pools, Double PIBs, Rank Advancement Bonuses, New Money, Holiday Bonus Pool

GO after it.

“The speed of the leader equals the speed of the pack. If you personally enroll, your team members will personally enroll. You have to be the role model for your team. There’s a huge difference between a good leader and a great leader. Great leaders set the pace for their team. The more people you help succeed, the more success you’ll achieve.

“Les Brown says, ‘If you do what is easy, life will be hard; if you do what is hard, life will become easy.’ Be the inspiration and do this business like your life depends on it and it’ll set your family financially free. Bottom line: How bad do you want it? you have the tools—make it happen!”

1

2

3

As I’m maturing in life,

I’m determined to be

a role model for other

people. This year, I

turned up the volume

a bit in my diet and

exercise. I’m really proud

of what I’ve accomplished.

Kathy CoovEr

“

“

no doubt, in 2013, you’ll experience many “firsts.” maybe it’s the first time you’ll earn money with isagenix;

finally achieve the health results you’ve always wanted or conquer something on your bucket list.

new Year: add newteaM MeMBers

by Travis garza Vice President of Sales

WHAT YOu SHOuLD KNOW ABOuT NEW BuSINESS BuILDErS

personally-enrolled team members is all a new person needs to start earning.

the retention rate of a new member who gets paid right away in the first three months, even if it’s one cycle (about $54).

the unique ways new and existing Associates can get paid. Experience daily, weekly, monthly and annual pay with bonus promotions! This leads to retention and happy Associates. Check isaFyi.com/sales-Promotions/ for the details.

the total number of $100 Consultant Development bonuses you can earn for each new personally enrolled Associate who advances to Consultant (that’s $2,000!).

the extra bonus money your new team member can earn if they achieve Crystal Manager and Crystal Director in their first 90 days. ($250 Crystal manager & $750 Crystal director =$1,000)

the amount of money you can earn in your first five weeks with Isagenix if you follow Kathy Coover’s simple $5k in 5 Weeks plan on isagenixBusiness.com.

2

OvEr 90%

4

20

$1,000

$5,000+

I want to share a story about one woman who achieved an incredible “first.”

Her name was CJ Walker. CJ and her family were slaves in the cotton fields of Louisiana in the late 1800s. At the time, working conditions were appalling and presented large amounts of disease, and for many, a life threatening environment.

At the age of 6 years old, CJ’s parents were struck with Yellow Fever and passed away. She was sent to an orphanage, and then eventually moved in with her siblings. With poor living conditions, her family constantly experienced ongoing health issues. Because most Americans lacked indoor plumbing, central heating and electricity they bathed and washed their hair infrequently.

The result was scalp disease — and like many women of her era — CJ

experienced hair loss. Through the embarrassment, CJ believed she could make a difference and come up with a solution to help women and men. With an idea and an investment of just $1.25, CJ came up with a shampoo that would help a scalp stay clean.

She marketed her product as a solution to help people overcome the health challenges during this time. Her method of marketing? Word of mouth! Her product began to sell and spread all over the United States. By 1905, CJ Walker was a millionaire, the very first female millionaire ever.

You will meet so many people while sharing the Isagenix story and you could be the one to help them achieve one of the “firsts” that’s so important to them!

photo to Come


Earning bonus money with isagenix® is simple: just share isagenix! With just two people, you’re on track to cashing in. So, are you ready to grab your bonus? follow the chart below for your game plan for success.

when dId you joIn IsagenIx ?

yes no

more THan 30 days ago

are you a consuLtant?

less THan 30 days ago

Be sure to visit IsagenixBusiness.com if you want an easy game plan to grow your business in 2013!

How to GO ManaGer & develOp a ManaGer

fInd two PeoPLe to joIn IsagenIx wIth you

you will receive a $50 Consultant Bonus

do you want to earn more money?

DEvELOP A CONSuLTANT

yEs!enrolled more THan

30 days agoenrolled less THan

30 days ago

of the current team members you have enrolled ,find two who are interested in earning their products for free or more! show them you+two. once you have two team members who have two team members (one on the right; one of the left), you have done Them+2.

of the current team members you have enrolled, find two who are interested in earning their products for free or more! show them you+two. once you have two team members who have two team members (one on the right; one of the left), you have done Them+2.

you will earn a $250 Crystal Manager bonus aNd a $100 Consultant development bonus!

you will earn $100 Consultant development bonus!

start hErE

Make a million dollars? No problem. Rise to the top of a company in a year? Sure thing. Grow a huge organization? Done.

When it comes to tackling a challenge, these exceptional women will not

only achieve it, they’ll exceed all expectations. Here’s how they do it.

Unstoppable SUCCESSSecrets of Top Isagenix Women


business SucceSS

?????You never lack discipline or resolve when you’re on a mission to serve others.“

“

lynn HagedornAGE: 43

RESIDENCE: NEBrasKaRANk: ISAgENIx MILLIONAIrE,

13 STAr PLATINuM & 10 STAr ExECuTIVE

on the up and upLynn fell in love with network marketing over a decade ago and says, “It’s the best business model for income creation, but not necessarily if certain aspects are broken.” She decided to leave a former company behind and discover healthier pastures at Isagenix. Now she’s flourishing like never before.

the “a-ha” Moment“Some of my previous contacts had minimal success with other companies, never earning more than $1,000 a month. With Isagenix, some have experienced $4,000 in less than that time,”** shares Lynn. “It’s so much fun when others are plugging into the same system and having the same success.” Just recently, Lynn beamed with pride watching her personally enrolled team member, Heidi Burkemper, walk across the stage at New Year kick Off as a Top 100 Income Earner.

the Key“It’s not about being constant; you just need to consistently be adding new people to your network because you never know where it’s going to go,” explains Lynn. “The question everyone should ask every day is ‘how many times has the Isagenix® story been told?’ And that box is only big enough for a number; not an excuse. Say a little bit to a lot of people and become a really good listener.”

No Excuses“It’s easy for me to stay at home and be an introvert because I’m more of a quiet, shy person,” shares Lynn. “But you have to get comfortable with being uncomfortable. I live in a small town with a population of 7,000. You can leverage technology; you can connect with people through social media. Just throw the objections out the door.”

Lynn’s personal motto of “Why go slow when you can run up fast?” seems to be working. The mother of three from Nebraska is burning up every record previously set in the company’s 11-year history…and she’s having fun in the midst of it.

Goals for 2013•Help create eight more six-figure income earners

•Help 1-2 people achieve isagenix millionaire status

•see some top achievers and top earners in other countries as isagenix grows worldwide

•stay young and keep hearing people exclaim, “what? you don’t look old enough to have a 17-year-old!”

•start my 3rd re-entry

Empowered & on a miSSion

Holly demoTTAGE: 35RESIDENCE: arizoNaRANk: 6 star GoldEN CirClE & 2 star ExECutivE

Goals for 2013

FoCUSED on the Top

business SucceSS

the transformation after isaBody“My brain switched to business after the IsaBody Challenge and I just started building, and building and building,” shares Holly. “The growth has been empowering. Over 90 percent of my team members, including myself, have no previous experience in network marketing. It wasn’t until I went to an event and had my ‘a-ha’ moment and realized it is possible to do what you want, work with your friends, have fun, make money and be successful.”

lessons learned“In the beginning, I thought I had to know it all—know everything about the products and the business before talking to people. There’s just no way you’re going to know everything. Your enthusiasm and telling your story will create curiosity and interest. Facts tell; stories sell. I’m always working on filling my pipeline with new people then follow up, follow up, follow up.”

Matching Energy“I enrolled 30 people before I found that one person (Emily Lind) who really wanted it. No matter how many ‘no’s’ you get, you have to keep at it and keep getting better. You have to recognize the people who want it, lock arms with them and run with them. They have to want it for themselves more than you want it for them. We’re not in the business of convincing people.”

dream realized“I had struggled with the feeling of being trapped in an overweight body for so long. When I started the products, it was everything my mind and body needed. Isagenix has allowed me to find my purpose, which is to help people transform physically, financially and spiritually. Isagenix is a dream come true as it allows me to live my life on purpose every single day.”

Nearly three years ago Holly DeMott was crowned the first female IsaBody Challenge® Grand Prize Winner. Now the 35-year-old Minnesota native calls Arizona home; has earned 16 straight bonus checks in the Executive Leadership Pools and has quadrupled her previous corporate job’s salary. **

•make $1 million

•Become an isagenix millionaire before may 2013

•Be a Top 15 income earner

•want to start my re-entry

I love that by us empowering other people, they become stronger and better leaders.“No complaining, no blaming, no justifying.“

“42 IsaNews Spring 2013 | Isagenix.com

?????

business SucceSS

CaTHy savage AGE: 50

RESIDENCE: MassaChusEttsRANk: 6 STAr gOLdEN CIrCLE &

5 STAr CrYSTAL ExECuTIVE

the MatchCathy discovered Isagenix® through a client of her fitness coaching company, Cathy Savage Fitness. “Isagenix paralleled what I did with fitness coaching. It was explaining the nutritional value of the products and the compensation plan, then coaching and mentoring them to engage in the business to earn more income.”

fanning the flame“You can’t be afraid to talk about your Isagenix® business. When you share something you truly love, people will just respond because it’s contagious. I told people to dream big and I wasn’t afraid to tell them they could make six figures quickly because it happened to me.”

Extinguishing doubts“I often hear, ‘I don’t have time,’ from people who don’t want to do the business. Because I chose to do this, my kids’ college is paid for, we are traveling more as a family and I never miss a game or a recital. It’s put us in a less stressful situation.”

passing the torch“I have friends who are no longer living paycheck to paycheck and others quitting six-figure incomes to be home with their kids. It’s so fulfilling to watch people become better versions of what they were. The self worth you get from this business you can’t get anywhere else.”

Cathy Savage is fired up. With no prior experience in network marketing, the fitness pro and mother of two has created more than $400,000** since starting her business a year ago; has more time with her family and, to her delight, the opportunity to empower others to achieve the same success.

Goals for 2013•To lead the healthiest life possible with my family

•To influence women from around the world and help them be financially free.

•To develop 10 new executives this year on my team

•To travel the globe and spread the isagenix message

Live in a positive state of being, and influence those around you, by being a better version of yourself each day.

“

“Woman on FiRE


Lisa De Mayo’s travel calendar is pretty packed these days. Jet to Hawaii to train the winners of Australia IsaDerby Aloha; fly to Mexico to promote her international business and train at El Kick Off WOW 2013; Boston to be a lead trainer at Isagenix University. Her biggest challenge? Sitting still.

finding home“I became a top 20 income earner in my previous company in six years, but it never felt like home. I wanted a home base. From the compensation plan, to our products, the people, the transparency, the leadership and the Executive Team, this is it. There is no other place for me.”

tough love“I’m all about goal setting; it’s not enough to say you want to be a millionaire. What are you willing to give up to have what you don’t? There’s a lot of sacrifice and having boundaries in your life to create it. This is not a ‘get rich quick business.’ It’s hard work and requires focus, dedication and commitment.”

Creating the runway“I’ve had to get strong and comfortable in saying ‘no.’ You can’t be a ‘yes’ person in this business or you will burn out.”

the system for success“If you want to be successful, talk to everybody. Call everyone. Follow the ‘You+Two and Them+2’ system. You don’t have to reinvent the wheel. I used the systems the company put in front of me and helped others do the same.”

leaving a legacy“I want to be thoroughly used up when I die and always leave every place better than the way I found it. Your own stuff gets handled when you just focus on others. You can’t be self-absorbed when you’re consistently reaching out and helping others succeed.”

business SucceSS

lisa demayo AGE: 44RESIDENCE: NEW JErsEyRANk: 7 STAr PLATINuM, 7 STAr gOLdEN CIrCLE & 10 STAr CrYSTAL ExECuTIVE

Goals for 2013

RELEnTLESS for Success

•start my re-entry position and become 8-star Platinum

•Become an isagenix millionaire by my birthday, may 11 of this year

•Be in the top 5 income earners in isagenix

•Promote another 5 executives

I love that by us empowering other people, they become stronger and better leaders.“

“44 IsaNews Spring 2013 | Isagenix.com

how she Met isagenix “I was exhausted and living on caffeine when I met Jani (Ehlo), who was sitting next to me on the airplane. She introduced me to Isagenix and after I got back into my skinny jeans, I couldn’t shut up about it on Facebook. That’s when my business took off.”

her Challenge“I had a really fun time in the beginning with cleanse coaching, but then I realized that for sustained growth in your business, you need people who want to build the business. Many people say they want to do the business, but not everyone follows through.”

finding “the one”Now kelley is refocusing her energy on the right people. “If I don’t hear from someone and they call me weeks later and tell me they lost 10 pounds, then I know they’re a golden child. They read directions, they’re self-motivated and they do their thing.

learning CurveTime is one precious commodity kelley had to learn how to manage. “You have to create business hours and stick with those hours. You can get completely engulfed in this business. It was hard for me at first because I’m not great with organization and boundaries, but I’m getting better.”

the ultimate pay offMaking around $20,000 or more monthly,** kelley says her family is reaping the rewards of her success. “I think I’m a happier mom now because of Isagenix products and now I get out of the house more. I see the difference in myself for my three kids.”

a dream realizedSo what’s next? “Thanks to my Isagenix income, I can invest my income, pursue a few of my other dreams and make them a reality.”

Just two short years ago, Kelley was a hairdresser, spin instructor and a stay-at-home mom with big dreams of fashion and fortune without the means to pursue either. But, a seat on an airplane changed the course of her life for the better.

Success consists of doing the common things of life uncommonly well.“

“

kelley diCkerHooF AGE: 30

RESIDENCE: WashiNGtoNRANk: 5 STAr gOLdEN CIrCLE &

4 STAr CrYSTAL ExECuTIVE

Goals for 2013

The GoLDEn CHiLD

•get her team members paid

•Have more 4- and 5-star golden Circles

•learn more about network marketing

business SucceSS


les Hewitt is an international best-selling author who knows a thing or

two about the power of focus. growing up in Belfast, northern ireland in

the 1970s and working in a hospital lab for 14 years, les knew he wanted

more out of his life. now, 30 years later, he’s a highly sought-after business

coach who’s discovered the keys to entrepreneurial success.

CLARITyClarity is having a specific goal written down for each of these seven life categories and achieving that objective by the end of 2013.

•Business and career

•Financial

•Fun time

•Health and fitness

•Relationships

•Personal

•Contributions/Giving back

PRIORITIESPriorities are not about creating daily “to-do” lists, but instead, designing your week and focusing on 90-day projects.

•Start by writing down your top three priorities to complete each week. Write down your “Best Next Actions” that will ensure you gradually achieve your top three priorities.

•Spend most of your time doing what you do best and let go of the rest.

RELATIONSHIPSIn business relationships, it’s all about leverage. To ensure you grow long-lasting relationships commit the 4 c’s to memory.

•Commitment. If you are going to get into a meaningful relationship, commit to it.

•Communicate. Make time for meaningful discussion every week.

•Compromise. Be prepared to give a little when necessary; don’t be a controller.

•Complacency. Be aware of not paying attention, as it can destroy your business and your relationship.

HABITSAccording to Jim Rohn, Les’ personal mentor, your habits will determine your future. But, the results of your bad habits usually don’t show up until later in life. To prevent future complications, be proactive and correct them now.

•Write down three bad habits.

•Pick one that’s important enough to change now.

•Spend the next 30 days or more correcting the habit, until the new behavior becomes easy and part of your normal routine.

1 3

2 4

Power of Focusthe

LES’ 4 Fundamentals oF success:

LOCATION: Calgary, alBerTa, Canada

FOUNDED THe Power oF FoCus inC.

SOLD MORE THAN HalF a million Books in norTH ameriCa

CREATED AND DELIVERED more THan 900 seminars and worksHoPs.

HaPPily married TO HIS WIFE, FRAN


quest for a

lastIng legacy

doug weAd Age: 66residence: virginiArAnk: 5 stAr golden circle &1 stAr crystAl executive

ripe for the Picking Chance had nothing to do with Doug finding Isagenix: he was on a mission. “I wanted to pick the best company. Isagenix has it all. It’s hot, with the right products and positioning, which makes it easy to sponsor people. And it also has heart and cherishes its distributors. Isagenix is like the tortoise and the hare. It’s been careful, deliberate; the product is real and not some exotic bark from a tree. It’s like the Rock of Gibraltar in the midst of this storm in network marketing.”

success By the numbers “I’ve sponsored more people in the last 30 days than I have in 30 years of network marketing. I know this is going to be easy for others, so I don’t have any hesitation sharing it. What we teach at Isagenix is true: you stand on the scale and lose weight; that’s a fact.”

fuel for the fire Writing is Doug’s first love. Networking is the fuel that keeps that love (and other dreams) burning bright. “You get the time and the money to be able to see your dreams come true. There’s no way I would’ve been able to do the things I wanted to do without network marketing.”

a family affair Doug is proud to be building his business with his wife, Myriam, who says, “Doug really has to believe in something before committing to it and I have never seen him so committed. We both wanted a business of integrity and we got it. Now, all our work together in Isagenix is for serving others and building a future for our children.”

doug wead discovered network marketing 36

years ago as a speaker at industry events. while

the 66-year-old Presidential historian and former

advisor enjoyed success at a few companies, he

always left feeling unsatisfied. Then, isagenix®

changed everything.

I don’t know of any other way for an ordinary

person to make extraordinary amounts of money.

• New York Times Best-Selling Author • Presidential Historian • Former Special Assistant to President George Bush Sr. • Advisor for 2012 Ron Paul Election Campaign • Co-Founder of Mercy Corps

DecorateD Past


during her first isagenix® Celebration two years ago, laura was called to the stage as the no. 1 “millionaire in action,” a recognition that highlights an isagenix associate doing the activities that lead to massive growth.

“i didn’t even know what it was,” laura admits. “i just knew i had to keep going.” The busy mother of two dedicated her nighttime hours and weekends to isagenix, and three years later, laura is making four times her previous income as a full-time CPa.**

million-dollarracing to the

finish Line

laura’s 4 Keys to success

i understood my Why. “It became a mission for me to make this work because I wanted time and financial freedom. I am so grateful because I get to spend time with my kids now and we can pick up and go anytime.”

i embraced social networking. “At first I thought Facebook was a waste of time, but I realized it’s like a home presentation in front of hundreds of people every day. I just started posting from my heart and sharing how Isagenix had changed my life physically and financially. After a while people started listening and total strangers were coming to me to lose weight. It grew my business three-fold.”

i got out of my comfort zone. “I recently changed my approach to lead with the income opportunity. I do Facebook posts on how I’m doing financially now, which I wasn’t comfortable with before. I also ask everyone I meet if they know someone who’s done network marketing or if they know people in Asia.”

i did isaderby. “IsaDerby gave me the blueprint to grow my business. The goals and deadlines with IsaDerby get you on the phone and computer connecting with people daily, which is crucial in this business. My success with IsaDerby catapulted me to the top of the President’s Quest and Millionaires in Action. My next goal is Isagenix Millionaire and I know exactly what to do to reach it.”

laura hErNaNdEz • RANk: 4 star Golden Circle, 4 star Crystal Executive • RESIDENCE: florida • STARTED ISAGENIx BUSINESS: 2010 •FIRST BIG ExECUTIVE LEADERSHIP POOL BONUS: $10,000**

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Want more training? Visit David’s website, TheKickAssLife.com for free audio recordings and more.

You know the situation. You fall in love with Isagenix®; you get great

health results, experience the incredible financial opportunity, and

the fun, so naturally, you want everyone to join you. But they don’t

want to join you. So, how do you know who to focus on?

FINd PEOPLE WhO MATCh YOur ENErgY. If someone isn’t passionate, driven and fun, then don’t spend time with that person. Spend your time with people who are ready and match their energy and effort. Understand that if a person begins dragging their heels, you can attempt to motivate them, but if it isn’t their time, go spend time with those whose time it is.

BE ThE PErSON YOu WANT TO ATTrACT. Feed yourself with good thoughts; get up and exercise; read something positive. To attract the person you’re looking for, hang out with top leaders, rub elbows with them, watch them and model their energy.

gET TO EVENTS. One of the best ways to work on your personal growth and be exposed to that positive, uplifting energy is to be around those who are on a similar pathway or who have already succeeded. Get to Isagenix events for that inspiration and camaraderie.

WrITE dOWN YOur gOALS. Set your vision by writing down your goals and put them in a place where you can see them all the time.

TAKE ACTION. Our thoughts lead to our feelings, which lead to our actions, which lead to our results. If we have great thoughts and feelings, great actions will lead to great results. Watch what you’re feeding your mind, body and soul if you’re going after positive results.

1_

2_

3_

4_

5_

Are You Spending Your Time With

The Right People?[Tips by david wood Strategic Consultant

Most people devote 80 percent of their time to people who aren’t

motivated; who aren’t passionate; who aren’t dreamers; who aren’t

goal setters; who aren’t competitive...Not everyone is ready.

[


international NEWS

it’s been an incredible year filled with astounding growth in the Isagenix® global marketplace. As our Chief Executive Officer Kevin Adams shared at Celebration, just try and keep up with him.

The exponential growth of the Isagenix international community is an inspiring indicator of the global reach impact of Isagenix.

According to Sharron Walsh, Isagenix General Manager of Australia and New Zealand, the land down under continues its over-the-top performance in growth and new business. “Right now, Australia is on FIRE!” says Walsh. “You may not be aware,

but Australia has an even higher obesity percentage than the U.S.” explains Sharron, “Australia has grown four-fold—up 117 percent over the last year.”

New Zealand will be another explosive expansion opportunity for Isagenix as the market remains, according to Sharron, “relatively untouched.”

The recent launch of Essentials For Men™ and Essentials For Women™ as well as FiberSnacks!™ is an indicator of the growing demand for an expanded Isagenix product line in Taiwan.

With a prospective audience of more than 20 million people, David Ori, General Manager of the Taiwan market shared his thoughts at this year’s New Year kick Off in Phoenix, Arizona; “there are potentially millions of people in this market who are very, very interested in Isagenix. Our time is now!”

Asia Pacific Celebration 2013 was a smashing success! The event, held at Hong kong Disneyland March 16-17, featured launches of new products, t+ and e+, a Rewards Program and much more for Hong kong and Taiwan. Attended by Co-Founders Jim and kathy Coover and the Executive Team, the event was almost like a relaunch.

Australia / New Zealand

Taiwan

Hong Kong

This market is also i en fuego! Now with over 23,000 Associates and $5.5 million in sales supporting more than

2,400 Consultants and 136 Executives, Mexico’s new Monterrey office is a shining star for Isagenix International.

Mexico

Alex Hoffmann leads an outstanding team of dedicated professionals ready to turn Mexico into the shining Isagenix star of our Latin American markets.

bUIldINg a Lasting Global Presence

+17% united States

+179% Hong Kong &

Taiwan

+117% Australia &

New Zealand

+19% Canada

growTh Statistics

One year ago, international growth was promising. It is now bigger than our most generous forecasting could have predicted, all thanks to you, our dedicated Associates. Here’s an early look at the incredible growth statistics of our international markets at the start of 2013:

markeT Update


international NEWS

INTerNaTIoNal Expansion News

Isagenix is delighted to announce the opening of two new Southeast Asian markets—Singapore and Malaysia. singapore will open in three strategic phases. Phase one: a pre-launch event took place in Singapore on March 17 with an Opportunity Meeting March 20.

Phase two, the soft launch, occurs during the summer of 2013, followed by the Grand Opening one month later (phase three).

Malaysia will launch next. With nearly 29 million people, Malaysia will open in the fall of 2013.

Visit IsaFYI.com and select the country flag in the top right to stay up-to-date on all of the latest news on Singapore and Malaysia.

Looking to build new business in China? Our March 16 event in Hong kong unveiled some very exciting news, including a launch of China this September.

Colombia is a promising country and will be a dynamic new addition to the Isagenix league of healthy nations. More news about Colombia’s opening coming soon!

China

The calculated expansion of Isagenix into

foreign markets offers an opportunity for

significant growth of our mission to impact

world health.

Colombia

[email protected] For information about Isagenix nutrition and wellness centers.

[email protected] The fastest way to get your expansion questions answered.

[email protected] Get information you can send to your leads, including new developments, news and updates.

Singapore & Malaysia

isafyi.com Your go-to resource for all international news and updates. Click on the flag pertaining to the particular country of interest for details.

YOUR INTERNATIONAL NEWsWirE

international NEWS

Be Prepared Make sure to sign your International Sponsorship Agreement, found in the “Orders” section of your Back Office and pay the associated fee for the region(s) you want to work in.

Give Support Have a plan in place to support both your home market teams and your international market teams as they grow.

Travel Costs Determine what the travel costs are if you decide to travel there and set a budget for yourself.

Harness Technology Invest in the computer and communication technologies needed to work remotely and internationally (wireless Internet, a toll-free phone number, long distance phone plans, etc.).

Language and Local Currency Learn what the language is and create relationships to find support if you don’t speak the language. Also learn what the local currency is and know the exchange rates for resources, costs and pricing.

Economic Environment Work with the local Isagenix management team and your market contacts to understand the economic environment in the market. This will help you target the right groups and position your business.

Know the Culture Gain an understanding of the local customs, etiquette and cultural considerations by working with your contacts and the local management team. Having corporate staff in the market that you can communicate with and who understand the interpretation of the “Isagenix Language” in local terms is key.

Look Before You Leap For the very best experience, refer to the launch dates and information on market opening. Don’t pre-launch the pre-launches; it could end up being a costly mistake and Isagenix will not guarantee your success.

Be Ready Make sure you are eligible to accumulate Team Bonus Volumes from international regions either by personally enrolling two new Associates who remain active in the international market or by being a Paid As Consultant.

Work The Plan knowing how the compensation plan works ensures you’ll earn the most commissions possible from the business volume you and your team enroll and accumulate in your expansion to international markets.

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For Building a Global Isagenix BusinessAs we move closer to realizing our vision of impacting world health, here are some valuable details to help you understand how to get the most out of your international expansion efforts. KEviN adaMs, CEo discusses the unprecedented

growth of our international markets and how to create your own international business.

WaNt to KNoW MorE? Your associate Back office is loaded with valuable and effective resources—like the International Info Handout. Additionally, if you have any questions, email us directly at [email protected]

10 Tips


ee+®e++

energy for everyone.

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e+ energy shots are marketed to those ages 16+; adult supervision recommended for use with minors ages 12+ Even though the products are safe for the general healthy population, they are not intended for children.

Fired Up

A RISING STAR FROM STArT SHARES HER THOUGHTS ON FAST-TRACKING A SUCCESSFUL ISAGENIx BUSINESS.

from the

it was just 18 months ago that Danielle Thompson encountered Isagenix®. But, it wasn’t the product line that caught her eye; it was the compensation plan.

We caught up with the highly optimistic, energetic START member and asked her to share her secrets for recruiting new team members to her fast-growing Isagenix business and more.

how do you fast-track business success? “Talk about your product experience. It’s simple—you don’t need a college degree. Recent college grads are going back to school to get graduate degrees because there are no jobs. The economy is horrible right now. Many just opt to take on more debt because there are no opportunities.”

What to say: “I have a really amazing opportunity for you and I think you should listen. We have this amazing product that’s changing people’s lives and you need to be part of this business.”

Discuss e+ and the “Share the Shot” campaign. “My husband and I are personal trainers; one thing everyone

wants is a pre-workout boost. e+ is loaded with natural ingredients and is the perfect pick-me-up. e+ is awesome! It’s like the best thing ever!”

Who should you approach? “Don’t assume someone won’t be interested in the business. Someone healthy–with like 3 percent body fat–is an ideal person to approach and, in my experience, can be the most successful individuals to help you build an Isagenix business.”

how can i help someone step into the business? “Tell them, ‘you may not have a lot of money if funds are tight, so let me show you how to get your products for free. Then, we’re going to get you money.’ Discuss how to get paid and get others paid—right on the spot–draw it out, literally on a napkin and a piece of paper–and dig right in to the opportunity by showing You+Two and Them+2 from IsagenixBusiness.com.”

STArT is the Isagenix gen Y business group. Find them on Facebook.com/groups/StartYou and get plugged in today!

daNiEllE thoMpsoN AGE: 29 RESIDENCE: California4 Star Golden Circle & 2 Star Crystal Executive


START: Your Success ERIK COOVER, DIRECTOR OF FIELD DEVELOPMENT AND START AMBASSADOR, OFFERS SOME GREAT THOUGHTS TO START MEMBERS WITH THEIR EYES ON THE PRIZE:

Strength It’s a community of like-minded, passionate young people, all looking for a vehicle. START is a community–not just a group; it’s a movement.

Teamwork This business is NOT easy, because Isagenix® is not a quick fix. Set proper expectations for yourself and those coming in with you. You’ll face objection, and adversity. When you do, tap into START’s culture–we’re your support group.

Advocate e+ is a game changer. The majority of young people take energy shots. You could build your entire business on this one product and it’s a great lead-in to all of our health and wealth solutions. It’s one the best door openers you have–use it!

Reach Look for people who are already successful. People who are successful know how to be successful. Those are the people who will listen, be open and receptive. Success breeds success.

Trust Once your team is in place, get your people to the events. Immerse them in the Isagenix culture. When your success is hinged on the success of others, you work for each other.

STArT is the Isagenix gen Y business group. Find them on Facebook.com/groups/StartYou and get plugged in today!

EriK CoovErDirector of Field Development

and START Ambassador


It was full steam ahead for more than 500 teams competing

in IsaDerby Aloha! The prize? A luxurious trip to Maui, Hawaii

for 10 teams.

IsaDerby is a contest that creates a dynamic teambuilding

experience designed to encourage goal setting, action and

accountability. The reward, in addition to the grand prize trip

of a lifetime, is personal growth, positive team spirit, rank

advancement and incredible friendships.

Winning proved beneficial for the following teams, which received all-expense paid hotel and airfare accommodations to picturesque Maui, Hawaii, plus exclusive business training. Here are the top three winning teams:

Team winners

come’on I Wanna Whey ya! PLAYErS_ lori and Chris Harder, Tara and Nick, Jackie Koch, Angelike and David Norrie, Nancy and Shane Reinhardt

The power of working closely with a team is unreal! The motivation, the accountability, and the diversity of ideas are what made it so successful.

LorI AND CHrIS HArDErTeam Captains8 star Platinums & 5 star Executives

Aloha to MauiIsaDerby


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mauI gems PLAYErS_ Cyndi Walter, Valerie Gerber, Kerry Talmon, Sue-Ann Webb, Susan Wheeler, Tiffany Zobel

roaD to hana PLAYErS_ Sherry Catlin and Michael Dudley, Cristina Ferrero, laura Hernandez, Roberta Masten, Jennifer Smith

The following list completes the Top 10 Teams who earned a

trip to Maui this past February.

RemainingTEAMS

Between weekly calls, a Facebook group, and individual calls, we learned that together, everyone achieves more. We became the best of friends and worked so well together!

CYNDI WALTEr Team Captain 2 star golden Circle & 4 star Crystal Executive

IsaDerby Aloha offered a great opportunity to help create that sense of urgency, determination and commitment that a great ‘why’ provides.

SHErrY CATLIN AND MICHAEL DuDLEYTeam Captainsisagenix Millionaires,5 star golden Circles & 6 star Crystal Executives

ISATIkI GoddeSSeS

HAWAII 4 SuRe

ISAGIRLS Gone HAWAIIAn

THe exeCuTIveS

CAnAdIAn deRbY

Luke THe bARTendeR & THe WAHInI-TInIS!

unITed nATIon oF CRYSTALS

Alexandra Nunez, Barbara BeatoBeatriz Dominguez, Lourdes Velar,

Neyda Perez

Century Living, Don Goldstein, Jay Bennett, Matt Goldstein, Robert Garcia, Tim Darnell

Bonnie Poole, Erin Postle, Stephanie & Brian Robins,

Tracy Payne-Barrett, Wendy Cowles

Brooke Drendel, Calvin Simon,Emily & Hayden,

Ryan & Heidi Englebert, Taryn Lough

Airong, Alexios Panagiotopoulos, Bob Carveth, Crystal Cycles,

Lorae, Michel

Andi Radice, Bethanny Crouse, Cheryl Valk, Ellen Bradley Ganus

Giorda Elie, Luna & Ron Reid,Margarette & Stefan Elie,

Steven & Jade Peritore, Titiray Xu Deng


2013new Year kick Off

erik coover, director of Field development co-Founders kathy and Jim coover Founder and Master Formulator John anderson

This year’s event was one for

the record books. Powerful

keynote speakers, newly crowned

Millionaires, and an all-star cast of

industry leaders inspired thousands

of Associates to focus on their future.

Just in case you weren’t able to make

it, we captured some of the event’s

picture-perfect moments!

Primary Logo

Secondary Logos

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simulated stand

N Y K O 2 0 1 3 R e c a p • N Y K O 2 0 1 3 R e c a p • N Y K O 2 0 1 3 R e c a p

start Members after e+ energy shot product launch


isaderby aloha winners (see pg.56)

dr. dato ronie, GM Malaysia/singaporekeynote speaker les hewitttravis Garza, vp of saleselizabeth Martinsen and david wood

for Make-a-wish

90-day plan panel - lynn hagedorn, ledell Miles, Jason herbert and doug wead

lynn hagedorn and cathy savage John anderson and dr. Bill andrews for product B

Jim coover at e+ energy shot product launch

Visit

IsagenixCelebration.comfor more information

Join us as we kick off our next 10 years of success at:

2013 “live out loud” celebration augusT 3–6, 2013 in las vegas, nevada

N Y K O 2 0 1 3 R e c a p • N Y K O 2 0 1 3 R e c a p • N Y K O 2 0 1 3 R e c a p

kevin adams, isagenix new ceO


ee+®e++ShareTheShot.com�

put to the test.

Whether youíre an athlete in training or a college student prepping for a big exam, the natural boost of the shot gives you the energy, clarity and focus youíll need to power through any challenge.

Lisa & James StevensIsagenix Millionaires #73

Ronda CoallierIsagenix Millionaires #77

Dani & Jay HerbertIsagenix Millionaires #76

Lynn HagedornIsagenix Millionaire #74

LatinexpressIsagenix Millionaires #78

Alex & Marlena KokinIsagenix Millionaires #75

Bonnie RichardsIsagenix Millionaires #79

Newly-Pinned Isagenix Millionaires

Each of these hardworking business builders has earned more than $1 million dollars in cumulative sales to receive the prestigious title of Isagenix Millionaire.

nYko Awards & Recognition

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Executive Leadership PoolsThese top earners cashed in big—up to $200,000 big—with one of the most lucrative promotions Isagenix® has to offer from July 2012 to November 2012. (Bonuses paid on top of their monthly residual income.)

1 Star Executives 1. Bobbi & Paul Mattson .................................. $12,107.732. Kevin Steele & Diane Frerick..................... $10,436.243. Michelle Statton-Dickie .............................. $10,258.80 4. Lauren & Dana DeNapoli ........................... $9,073.515. Debbie Hallock ............................................. $8,367.90

2–3 Star Executives 1. Emily & Hayden ............................................. $58,839.282. Prosperity Living ......................................... $30,174.223. Kari-Lyn & Shawn Owen ............................ $29,404.164. Sarah & David Gilks ..................................... $26,467.345. Wendy Cowles ............................................. $26,408.86

4–6 Star Executives 1. Lori & Chris Harder ....................................... $142,659.972. Cathy Savage ................................................ $78,443.813. Mar Lorenzo .................................................. $22,596.164. Nancy Mcallister .......................................... $18,851.985. Rob & Nicole Stewart ................................. $18,163.26

7 Star and Above 1. Lynn Hagedorn ............................................. $85,023.662. Warren & Arlene Lance .............................. $55,506.633. Renata Lee & Bob Newnam ...................... $35,766.884. Terry Trecarten ............................................. $34,606.355. Carole Taylor & Peter Oelmann ................ $33,087.59

*Earning levels for Isagenix® Independent Associates that appear in this publication are examples and should not be construed as typical or average.

Income level achievements are dependent upon the individual Associate’s business skills, personal ambition, time, commitment, activity and

demographic factors. For average earnings, see the Isagenix Independent Associate Earnings Statement found at www.isagenixearnings.com.



Purpose AwardAssociates who have purposefully built their business since July 2012, increasing their cycles and helping their teammates do the same.

Personal Excellence AwardAssociates who have stopped at nothing since July 2012 to grow their business, advance in rank and help their team achieve the same success.

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simulated stand

1st Cathy Savage 3rd Cyndi Walter

1st Lynn Hagedorn 2nd Lori and Chris Harder


2nd Lori and Chris Hardertied at

2nd Lynn Hagedorntied at

3rd Emily and Haydentied at

3rd Lisa DeMayotied at



6- and 7-Figure Club Associates who have made $100,000 or more from December 11, 2011 to November 12, 2012.

Associates who have earned $1 million or more from December 11, 2011 to November 12, 2012:

Herb & Patty Cepeda Tony & Randi EscobarThe Greenlaw GroupLynn HagedornWarren & Arlene LanceRenata Lee & Bob Newnam

Ron & Luna ReidSusan Sly & Chris ArkeveldGrace SmithJimmy SmithKathy & Tom SmithCarole Taylor & Peter Oelmann

Voter’s Choice Heart of Isagenix

Tara Cooperfrom Barrie, Ontario

executive & 3 star golden Circle


rest assured. rest assured.


Isagenix® Brain and Sleep Support SystemCombining the proven power of vigorous brain-boosting nutrients with a powerful melatonin and nutrient complex spray, means the Isagenix

Brain and Sleep Support System™ is the ideal way to achieve restful sleep while supporting healthy brain function.

This year, 2013 “Live Out Loud” Celebration in Las Vegas, Nevada, August 3–6 is all about YOU. How you live, how you transform your life and how you grow your Isagenix business.

No matter how you define LOL be sure join us at the fabulous Mirage Hotel & Casino in Las Vegas, Nevada.

Visit isagenixcelebration.com and reserve your seat for the next great Isagenix event.

AD

THE MIRAGE RESORT & CASINO

CELEBRATION 2013 August 3-6, LAS VEGAS, NV

CELEBRATION: your best bet to LoL

yes, you can! - isagenix

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