yiwen jia karl dockery - andrew.cmu.edu · e-choupal: hope or hype? seems to be heavily reliant on...
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AgricultureYiwen JiaYiwen Jia
Karl DockeryNovember 11th, 2010
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Agenda� Articles:
� A Survey of Information Systems Reaching Small Producers in Global Agricultural Value Chains
� KISSAN KERALA: An ICT enabled multi-modal Agricultural Information SystemAgricultural Information System
� e-Choupal: Hope or Hype?
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains
� Information Flows:� Link-to-Link
� Peer-to-Peer
� End-to-End
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains
� Stakeholders:� Farmers
� Consumers
� Intermediaries
� Supporting Organizations� Supporting Organizations
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains
� What are some of the most important needs of farmers?
� What are some of the most important needs of consumers?
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains
� Challenges in Reaching Small Producers:� Not aligned with flow of goods and money
� No institutional base
� Qualitative exchange of data
� Differences in culture and language� Differences in culture and language
� Lack of access and/or literacy
� Lack of economic and social empowerment
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains• Examples of Information Systems:
– Warana Wired Villa project– KACE– MCX in India– E-Choupal– Akashganga–– JAMEX– eSagu– AGIS– Developing Countries Farm Radio Network– E-CERT– ACTRES– QualCheck
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains
� Warana Wired Villa Project� One of first rural ICT interventions in Asia
� Intended to provide 70,000 famers in rural Maharashtra access to market prices
� Project transitioned to a remote bookkeeping system for � Project transitioned to a remote bookkeeping system for the Warana cooperative
� Recently, Warana Unwired initiative successfully migrated all functionality of kiosk-based system to a mobile phone solution
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value
Chains
� What were some challenges to Warana Unwired migrating from a kiosk-based system to phone based solution?
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value Chains
� KACE (Kenya Agricultural Commodity Exchange, ltd.)� Provides full market information system plus marketplace
� Significant use of system to match local supply and demand and to learn current market prices
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value Chains
� What were some important elements of the design/implementation process for the development of KACE?
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value Chains
� MCX (Multi-Commodity Exchange) in India� Partnered with rural postal offices to display commodity
prices on electronic ticker
� MCX provides the infrastructure, including a computer terminal, Internet access, a printer, a scanner, a fax terminal, Internet access, a printer, a scanner, a fax machine, a webcam, and an electronic MCS commodity price ticker
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A Survey of Information Systems Reaching Small Producers in Global Agricultural Value Chains
� In terms of infrastructure and maintenance, what are some of the challenges to setting up MCX on the network?
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Karshaka Information Systems Services and Networking (KISSAN) across Kerala: An ICT enabled multi-modal Agricultural Information System
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KISSAN KERALA: An ICT enabled multi-modal Agricultural Information System
� "Right Information to the Right Person(s) at the Right Time in the Right Place(s) and in the Right Context”
� What does this mean? Do you believe this objective is possible to achieve?
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KISSAN KERALA: An ICT enabled multi-modal Agricultural Information System
� Why has KISSAN KERALA been so successful?
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KISSAN KERALA: An ICT enabled multi-modal Agricultural Information System
� KISSAN KERALA major services:� Online Agri advisory service
� Kissan Krishideepam: Agriculture television program
� Online Agri video channel
� Tele Advisory services� Tele Advisory services
� Mobile based Agri Advisory services
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� E-Choupal: Hope or Hype?
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ITC Limited� One of India’s top companies.
� Market capitalization of almost $14 billion
� Turnover of $5 billion
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e-Choupal: the Beginning� ITC Limited in India
� Initiative started in 2000
� 9 states covered
� 6500 installations
� 4 million farmers
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E-Choupal: Hope or Hype?� Seems to be heavily reliant on ITC, alterior motives?
� ITC is gaining a lot more out of this than people realize
� Is it a permanent solution? Can they eventually move away from this concept and evolve it into something more?
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E-Choupal: Details� Wanted to empower farmers by working directly with
them
� Most of the process of farming required farmers to go on the outside
� E-Choupal developed as a better supply chain
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� Internet kiosks that were managed by farmers that farmers can use to stay up-to-date in the agricultural community
� Also serves as an internet station for the village, people can use it for things other than agriculture.
E-Choupal: Details
can use it for things other than agriculture.
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e-Choupal: Future� Cover 5 more states
� 100,000 more villages will be covered
� 20,000 more units will be installed
� 10 million more farmers
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e-Choupal & Kissan Kerala� Since it started in 2000 and based on 2012 agenda,
what has helped e-Choupal to continue? What are the similarities and differences between Kissan Kerala and e-Choupal?