1. SUMMARY

Picture/scheme describing the campaign

(the same as slide 6)

Not everyone is able to recognize the slight difference between these two pictures. But we can!

There is only two kinds of media content - illegal and legal. We are here to help you out to find the right legal content which will perfectly suit your needs.

ISIFA and Shutterstock are partners now. We are SHUTTERSIFA.

Shuttersifa is your local partner who:

1. helps you solve your needs,

2. supports you during your work,

3. makes you feel comfortable,

4. has personal approach to everybody,

5. provides you advisory service.

As your partner we make your work easier!

SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGNSUMMARY (Max 150 words)

YL2015_cyber_09 1

2. WRITTEN SUBMISSION OF THE CAMPAIGN

We will show to current customers and potential ones that there is one partner who aggregate knowhow of customer care which ISIFA has and wide offer of products from the side of Shutterstock –everything IN ONE under one brand.

We will create new brand “Shuttersifa”.

For the need of the brief we wouldn't even suggest entering three social media networks. Concerning efficiency and budget we have at disposal, as a initiation step to let people know about “Shuttersifa” we would use e-mailing platform which would introduce account managers who will be here ready to help.

Long-term communication which shows how to work on photo market effectively will change according to the customers needs and issues needed to be solved.

WHAT IS YOUR SOLUTION?(Max 150 words)

However, we would recommend usage of different online platforms than social media more, we will create integrated communication through social media channels: Facebook, Linkedin and blog. All content will be shareable across these channels.

The core of our communication will be blog “Shuttersifa“ written by ISIFA professionals who will do customer care on one site and will publish all topics, tips and tricks how to use images, video and music by the best way. This content will be sharable on facebook and in some case on LinkedIn, as well.

To approach also strictly professionals we will use Linkedin where they find business information and required contact. Linkedin will be used as a channel to reach new customers and find new business opportunities.

HOW DOES IT WORK?(Max 150 words)

There isn‘t sufficient knowledge about using media sources correctly – legally –not only in marketing branch.

We realize that especially people in marketing branch won‘t be effective to approach with impersonal approach as „contact form“.

We are offering B2B services which from the nature of social media shows lower potential to be shareable. We have to work with this fact and adapt out strategy to it.

People working at advertising agencies will require special treatment and personal approach and highly professional people to communicate with.

CREATIVE INSIGHT(Max 150 words)

YL2015_cyber_09 2

3. THE USE OF 3 SOCIAL MEDIA PLATFORMS

FACEBOOK(PICTURE)

LINKEDIN(PICTURE)

BLOG SHUTTERSIFA(PICTURE)

YL2015_cyber_09 3

4. THE USE OF FACEBOOK

YL2015_cyber_09 4

Content strategy:

• Share content from blog • Tips & Tricks• Success stories• Profile of our account managers (to see who

you are working with)

• Introduction of our services and tools • Inspiration• Customer care

We are here for you! Turn to us with every single question which comes in your mind….

Media strategy:

• Facebook media support

Media will be invested into boosting of posts targeted to lookalike and custom audience.

5. THE USE OF BLOG “SHUTTERSIFA”

YL2015_cyber_09 5

Content strategy:• Detailed information from the world of images, videos, music and sound (tips&tricks).• Trends, infographics, video-graphics• Effective use of Shutterstock and cooperation with ISIFA

6. THE USE OF LINKEDIN

YL2015_cyber_09 6

• New bizz opportunities• Business information

7. SUMMARY PICTURE

YL2015_cyber_09 7