Corruption in the Czech Republic is getting bigger as a shit of

dung beetle

Barbora  Davidová  &  Žaneta  Konečná  

GOAL

•  Persuade at least 500 individual donors to give a minimum 1.000 CZK

Barbora  Davidová  &  Žaneta  Konečná  

Main idea

•  Express people×s thoughts in a realistic way.

O •  Reality = SHIT HAPPENS…but we can still

fight against it/Je to na hovno, ale jde s tim neco delat.

Barbora  Davidová  &  Žaneta  Konečná  

Three weeks teaser in Prague companies

First week - show current problem with corruption in unconventional way

Barbora  Davidová  &  Žaneta  Konečná  

Three weeks teaser in Prague companies

•  Second week

Highlight

that situation

is getting worse

Barbora  Davidová  &  Žaneta  Konečná  

Three weeks teaser

in Prague companies

•  Third week

Reveal logo of

Transparency international

Barbora  Davidová  &  Žaneta  Konečná  

Three weeks teaser

in Prague companies

•  Third week

invitation for

a theater play

About shit

Barbora  Davidová  &  Žaneta  Konečná  

EVENT – theater play

•  All possitive changes in the history of CR were provided by Czech actors

•  controversial tragic-comedy about corruption

→ measurable step,

more than 500 invitations

Barbora  Davidová  &  Žaneta  Konečná  

Print in magazines Reflex, Respect, Tyden

•  Combination of real picture and two pieces

of real paper.

Barter cooperation with these magazines so we can get a free media space.

Barbora  Davidová  &  Žaneta  Konečná  

Budget

•  Toilet paper – 2 X 1 000 pieces, 1 pc – 12 CZK/without DPH

•  → 24 000 CZK+ 2000 CZK colour

•  Wipes – 200 pcs, 1 piece – 25 CZK

•  → 5 000 CZK

•  Theater play – 45 000 CZK

•  Print – barter with magazines

•  SUMMARY – Maximum budget is 100 000 CZK

Barbora  Davidová  &  Žaneta  Konečná  

                                       Controversial                  Amusing                  Realistic                                  way  

3  weeks  teaser  in  Prague  companies  by  guerilla  campaign        

GOAL  Persuade  at  least  500  individual  donors  by  lowcost  campaign.  

SHIT  HAPPENS…    Teaser  escalates      

Current  problem  with  corruption  in  CR  -­‐  actual  causes  and  claim  is  written  

Corruption  is  getting  worse  

Print  in  magazines  (Reflex,  Respekt..)  Combination  of  printed  picture                                  and  2  pieces  of  real  toalet  paper  

the  first  week  

second  week  

Final  teaser  -­‐  Invitation  to  the  theater    play  ABOUT  SHIT  

Widespread  brand  awareness,  make  it  unforgetable  and  persuade  people  to  donate.  

third  week  

+  

 Reveal  the  logo