yla brand book
DESCRIPTION
Brand book for YLA.TRANSCRIPT
Who is Young LA?“It’s when you’re naïve enough to be fearless. That’s YoungLA.
” Laura New (Sydney, Australia), Noreen Juliano, (Sunnyvale, CA) Dominique Domingo (San Diego, CA) Jamie Lee Ruiz (Miami, FL), and Brooke Adams (Fort Worth, TX) are Young LA.
The five fiercely talented females of Young LA (YLA) are armed with an arsenal of new material from award-winning producers, Rock Mafia, and an unwavering determination to live their dreams.
With the help of super-producers, Rock Mafia, these girls are poised to be the next pop sensation to sweep the nation. The powerhouse production/songwriting team (consisting of
Antonia Armada, Tim James, and Paul Palmer) helped launch stars like Miley Cyrus, Demi Lovato, Ellie Goulding, and Selena Gomez into superstardom and have set their
sights on making YLA a household name.
The fearless females of YoungLA give new meaning to “girl power”. Their genuine friendship, undying determination, and tireless talents combine to create the ultimate pop group.
“Our chemistry is undeniable,” insists Brooke. These ladies want to do more than make music. They want to start a movement. Their unbridled spirit incites them to pursue their passions and
encourage others to do the same. Through their music, they provide and promote their own brand of pop-activism. Their message is simple: Be who you are, and have fun doing it.
At first glance, these ladies couldn’t be more different, but their love for music and each other create a common ground that’s truly inspired.
There’s Brooke, aka “B-Rock”, the whiskey-shooting rocker who loves Steven Tyler. Noreen, “Nori”, the business-minded fitness fanatic who brings her business-savvy to the table,
Laura, or “L”, the Australian glamour girl is the group’s resident style expert, Dominique, aka ‘Doe” the bohemian bombshell with a spiritual side and Jamie,
a fiery Latina who loves hip hop and hair extensions.
“We’re all individuals who you can engage with and identify with and relate to. You can find yourself in all of us,” says Dominique.
Each lovely lady of YLA brings her own individual style to the group, what results is an unexpected powerhouse of pop perfection.
Welcome to...
YLA baby...
YLA’s Brand Identity:
-Strong-Independent
-Youthful
social media
social media
social media
trend drivenloves to shop
trend driven
loves her friends loves her friends
trend driven loves music
loves music
loves to shop independent
strong youthful
Target Demographic
-Loves fashion regardless of income or age
-Uses social media daily-Confident
-Trend driven-Pop culture lover
-Style savy-Loves music
YLA’s Target Demo:
Bardot Bombshell
Girly yet sweet in her vixen way.
Always ready for an impromptu
dress up party. She loves all things vin-tage and the Holly-wood sign at night.
Mixing up her wardrobe with bows, hearts,
and a little leopard. Meow.
Sporty Chic
Strong, athletic, and fun. Noreen
takes it to the limit on and off the stage. She is fierce and fiery with just enough cute to
keep you guessing what she’ll do next.
Rocker
Always a true rocker, Brooke is
taking the world by storm, rocking out
one stage at a time. She loves leather and studs and all things rock. Bold
hair and an electric attitude she’s like
lightning.
Boho Chic
Peace, love, and all things Boho. Star gazing and the seventies are
some of her favorite things. Flower power with a modern flare. She’s always
keeping it real!
Street
Being true an staying authentic
are always Jamie’s objectives. Lot’s
of gold and a distinctive style. On the street, or on the stage, she says it like it is. Her style
is innate and her attitude on check.
group shot YLA
BEAUTY
YLA + Beauty
Beauty products that every girl wants.
Amazing colors in multipacks for fades, mix and matching & contrast fun. For the day, for the night, for the stage!
HAIR CHALK
Brooke
Rockin’Lavendar
HAIR CHALK
Hair Color Chalk
Nail Polish, Glitter & Decals
Glitter, decals, andfun! Nail treatmentsto make every day anew look!
Makeup
Makeup is all aboutattitude. Color it up layer it on! Be some-one new everyday!
Fragrance
Scents that allure the senses and setthe mood. Whether your sweet and sensitive, or rocking out.
YLA world
Apparel
Accessories
Shoes
Sunglasses
Jewelry
Headwear
Handbags
Swim
Active
Sponsorship & Endorsement