ASSIGNMENT 18.1 – CORPORATE PR

TIÊN KHỔNG – TƯỜNG PHAN

CORPORATE

PR

Corporate public relation is a factor for every company to implement public relations practice within

established organization through effective internal corporate communication, experience and the

expertise to protect and promote corporate reputation and corporate image of an organization

across a wide range of sectors.

ELEMENTS

OF

CORPORAT

E PR C

OR

PO

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CIT

IZE

NS

HIP

C

OR

PO

RA

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CO

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TIO

N

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RP

OR

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ET

HIC

S

CORPORATE

CITIZENSHIP

It is also called as

Corporate

social

responsibility .

CSR is a process

with the aim to

embrace

responsibility for

the company's

actions and

encourage a

positive impact

through its

activities on the

environment,

consumers,

employees,

communities, stak

eholders and all

other members of

the public

sphere who may

also be

considered as

stakeholders.

Example: lấy cái we care for her của chị Trang làm lun nha

Overseeing

communication

strategy,

media relations,

crisis

communications,

internal

communications,

reputation

management,

corporate

responsibility,

investor relations,

government affairs

and sometimes

marketing

communication.

CORPORATE

COMMUNICATION

Ensuring that a

certain required

level of trust

and

transparency exists between

consumers and

various forms of

market

participants with

businesses

CORPORATE

ETHICS

CORPORATE

CITIZENSHIP

“We care

for her” CSR campaign

of Roche.

Breast images (.) (.) Is the main symbol

Campaign to raise awareness about breast cancer in Vietnam. The symbol (.) (.) is widely

available to the best meaning. It has become a symbol of love and care for our loved woman.

It meant asserted: We are not indifferent to breast cancer.

Please respond by symbol (.) (.) on social network and awareness people about this troubles

Tiger ‘s

crisis

communication

s

CORPORATE

COMMUNICATION

After 10 days after the crisis in Bien Hoa – Dong Nai. Tiger is became the hot topic on almost

newspaper and online news. This was time, Tiger officially release communiqué about this scandal.

- Accepting delete the debt for the drivers.

- Release the CEO’s interview about this topic on hot news.

- Control news.

Unilever Future

Leader's

League. It is not only show

Unilever ethics but

also opportunity

for student to learn

about business

and get real

experience in this

environment.

Besides attractive

and tangible

prizes, trophies,

fame, popularity,

the real reward is

Unilever careers.

It angle the

newbie to the

company

CORPORATE

ETHICS