Ym3 warm up marathon - grand interview - in buzz team

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<ul><li> 1. Vit Nam gia nhp WTO (2006) Bc th ph phn ca Du hc sinh Nht (2014) Kho st ca Redder (3/2014) M ca n nhn lung vn ha a chiu 70% ngi tr Vit ng 23% ngi khng dm t tin ni mnh l ngi Vit Nam </li></ul> <p> 2. Vit Nam c Bra-xin Lng tiu dng c ph ca ngi Vit Th phn Vinacafe Nescafe Trung Nguyn Khc Mc ch s dng Chng bun ng Cn tp trung Gii ta cng thng Tng hng phn tinh thn V ngon D pha ch Gi c hp dn Ph hp ti tin L do s dng Tng quan th trng caf 3. i th cnh tranh 4. Lch s pht trin lu di, mang li nim tin cho khch hng Hng v nguyn bn trong mi v v- Di sn c ph Vit Hnh nh hin ti l thiu cu tin v bin ha i din vi ci nhn tiu cc khi b xem l thng hiu gi v li thi Hnh nh hin ti S chuyn mnh S i mi thng hiu phi gi li c gi tr ct li, thm vo nhng im cn mi, hp thi nhng khc bit so vi i th cnh tranh C ph nguyn bn nhng c k, li thi C ph nguyn bn,i din c ph Vit, con ngi Vit nhng hp thi, tr trung hn 5. Mc tiu Vinacafe +Gi li nhng khch hng hin ti. +Thu ht i tng khch hng mi Bng cch xy dng thng hiu VNCF vn gi c nhng gi tr nguyn bn ca mnh nhng hp thi v hp dn bng cch l cu ni ca ngi tr vi nhng gi tr ng t ho ca dn tc Vy h cn g? Khi li nim tin, nh thc nim t ho dn tc trong gii tr Truyn cm hng cho h u tranh cho nhng gi tr dn tc, l i s hnh nh Vit Nam vi bn b quc t Cng h kt ni vi nhng gi tr tht Qua , xy dng Vinacafe l thng hiu Cht C ph Vit i din con ngi Vit 6. i tng mc tiu -18-25 tui -Sng tp. H Ch Minh v H Ni -Ung c ph t nht 3 ngy/tun H l ai? ng trc nhiu s la chn D b tc ng Lun mun khm ph, tm ti Sng nhanh, hp thi, s b tht li 7. Vinacafe cn s chuyn mnh, hp thi hn, tr trung hn nhng vn phi gi gi tr ct li, nguyn bn Thng hiu tuy cht nhng vn tr 8. Rethink Heritage 9. Renew Heritage 10. Renew Heritage 11. MC TIU CCH THC O LNG Thng hiu truyn cm hng cho gii tr kt ni nhng gi tr tht, khi gi nim tin, nim t ho dn tc -Cc cng ty nghin cu th trng Cng c gi tr thng hiu Heritage coffee brand Vinacafe t nm 1968 nhng hin nay ang c tnh kt ni gii tr. Tng Top of mind ca sn phm trong gii tr ln 70% --Cc cng ty nghin cu th trng Nhn bit chin dch l 70% i tng mc tiu Tham gia ti thiu 20.000 i tng mc tiu nh tnh v nh lng: +S lng download mobile app, +Tc lan truyn thng ip, s ln xut hin thng ip trn cc phng tin truyn thng +S lng view ca clip viral click like, share, comment trn cc knh social. +S lng ngi tham gia hot ng activation v s lt vote. 12. Hng mc S tin 1 Viral plan(production) 1.000.000.000 2 PR 2.000.000.000 3 Social media 2.000.000.000 4 Mobile app + thit k game +promote app 10.000.000.000 5 B tranh 500.000.000 6 Activation 5.000.000.000 7 Thit k + sn phm cho activation 2.000.000.000 Tng cng 27.500.000 </p>