ymc season 4 - day9

11
Day 9 of 9

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Slideshow for Day 9 at the Yorkville Media Centre

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Page 1: YMC Season 4 - Day9

Day 9 of 9

Page 2: YMC Season 4 - Day9

Building your website is only half the battle.

Page 3: YMC Season 4 - Day9

Search + Social + Measure

Page 4: YMC Season 4 - Day9

Search

content frequency density relevancy

protocol clear URLS html/css/js structure meta

affiliations google places community

Page 5: YMC Season 4 - Day9

Keep thecontentfresh.

Page 6: YMC Season 4 - Day9

Keyword Dense

Page 7: YMC Season 4 - Day9

Fundamentals

clean URLScode vs. contentmeta tags

Page 8: YMC Season 4 - Day9

Affilliations

Paul Butler

Page 9: YMC Season 4 - Day9

Social

Plenty of social plugins for Wordpress AddThis, Disqus, TweetMeMe,...

Page 10: YMC Season 4 - Day9

Measure

KPIs set targets qualitative vs. quantitative

tools Google Analytics bit.ly twapperkeeper

Page 11: YMC Season 4 - Day9

Day 9 of 9