ymca strategic plan 2020 - 2023

YMCASTRATEGICPLAN 2020 - 2023

OUR MISSION: The YMCA of Lethbridge is a community serving charity where children, youth and adults enrich spirit, mind, body and a sense of belonging.

OUR VISION:A healthy, engaged community where everyone belongs and thrives.

OUR VALUES:At the centre of all we do are our core values.We actively encourage our participants, sta� and volunteers to embrace and demonstrate them.

1) Caring2) Honesty3) Inclusiveness4) Respect5) Responsibility

1 YMCA Strategic Plan 2020 - 2023

Priority: Growth

YEAR 1 INITIATIVES

HEALTH - GENERAL

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People living in Southern Alberta are stronger, more vibrant, resilient and engaged because of the YMCA.

Children, youth and adults are more con�dent and competent in leading healthy lives.

Explore what exists in the community already and where there are gaps.

Explore providers, funding, locations, services o�ered, gaps as identi�ed by community members and other agencies.

Implement Early Years program with School Board in recognition that it opens additional opportunities.

Serve all domains of health by expanding delivery of non-physical programs (i.e. leadership, employment support, mental health, alternative suspension, etc.)

Bring Y services to those who aren’t currently involved (i.e. childcare, satellite o�erings, BASC)

Serve as a hub for community services


Priority: Growth

YEAR 1 INITIATIVES

Older adults live longer and have healthier life expectancies.

Determine needs

Establish credibility

Talk to AHS re: partnership, gaps

Explore new programs o�ered by other YMCA’s

Seek out additional community partners (i.e. Good Samaritans)

Ensure seniors using YMCA programs enhance their health in domains in addition to physical ones (i.e. social opportunities)

Target speci�c health intervention/recovery populations

Deliver programs o�-site to immobile older adults (assisted living, health care)

OLDER ADULTS - HEALTH

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YEAR 1 INITIATIVES

Youth in our community are reaching their full potential.

Assessment of our o�erings

Assessment of community o�erings and gaps

De�ne and assess risk, develop strategies to mitigate

Invest in and develop outcomes framework

Ensure opportunities for lifelong commitment and involvement with the YMCA exist (programming, age appropriate development, year-round, leadership development continuum, volunteer opportunities, etc.)

Ensure the YMCA is a safe space for youth (for those who need it, at all hours, vulnerable youth, Y resonates with youth values)

O�er best in class youth development programming (ensure outcomes and evaluation models are in place and being utilized)

Priority: Growth

YOUTH - POTENTIAL

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Priority: Community

Priority: CommunityThe community is served by a healthy and thriving YMCA

YEAR 1 INITIATIVES

Sta� and volunteers are committed and engaged (Focus on our People, become an employer of choice)

Engagement/Importance survey

Performance evaluation strategy developed

Celebrate 1 year anniversaries & waypoints

Determine merit strategy

Develop values in action resources

Develop and implement exit interviews

Ensure there are adequate leadership development opportunities for sta� (sta� and volunteers know they are being invested in, formal and informal). Understand how role links to mission/purpose

Conduct an HR Strategy review to ensure we meet best practices

Understand what people value and how we deliver

Improve our reputation as an employer

COMMITMENT - EMPLOYEES

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Priority: Community

YEAR 1 INITIATIVES

OPERATIONAL EXCELLENCE

The YMCA meets and exceeds measures of operational excellence in order to minimize risk and maintain a positive contribution.

Review of/development of policies and procedures so managers have a framework (HR, cyber security, �nance)

Communicate/training on above

Determine what we are measuring and how we are reporting the framework

Decide what data we should use and how we are utilizing it

Complete Risk Assessment

Use Strategy Screen to support decision making

Develop and implement an Enterprise Risk Management Strategy

Develop/re�ne operational systems and standards

Established and report on KPI’s - senior sta� and board

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Priority: Community

YEAR 1 INITIATIVES

Governance leadership is informed and engaged, stewarding an exceptional YMCA.

Approve plan

Develop work plan (board)

Engage in Funds Development

Ensure Imagine Canada compliance

Re�ne on-boarding

Peer to peer relationship building

Develop training plan

Review and revise board manual

Ensure the Board is appropriately managing the risk of the Y (policies, Imagine Canada, compliance, assessment of new opportunities)

The Board contributes to the organization in proactive ways (connections, funds development, stewarding the organization, strategic conversations, etc.)

The CEO and Board have a resilient, positive relationship

The Board engages in succession planning in order to protect the long term future of the YMCA (learning and development of board, establish standards, recruit and on-board new board members)

INFORMED LEADERSHIP

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Priority: Inclusion

Priority: Inclusion

YEAR 1 INITIATIVES

WELCOMING ENVIRONMENT

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There is a culture of belonging and inclusion within the diverse communities of Southern Alberta.

Everyone is welcome and has the opportunity to participate at the Y.

Research community demographics

Research needs (see above goal)

Celebrate where we are doing well

Participate in external community events

Collect data on sta�/volunteers

Ensure our facilities and accessible to those who wish to visit

All marketing materials re�ect our community’s diversity (how we present ourselves in the community is re�ective of how our community looks)

Our workforce (sta� and volunteers) re�ects the community

Members and participants have unique experiences which meet their goals


Priority: Inclusion

YEAR 1 INITIATIVES

People engaged in the Y feel connected to each other and their community.

Sta� and volunteer training

Create social spaces within the Y

Analyze SAM Survey results

Achieve YMCA TV (Community Project)

Linked-in/network

Sta� and volunteers build positive relationships

Members and participants build positive relationships with each other

People who meet at the Y continue relationship building out in the community

Build a sense of community through celebrating and sharing community events (the Y is the ‘go to’ place for �nding out what’s happening in the community)

FORMING CONNECTIONS

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Priority: Inclusion

YEAR 1 INITIATIVES

OPPORTUNITIES & COLLABORATION

There are more opportunities because the Y is a trusted collaborator in the community (opportunities exist that wouldn’t otherwise without the partnership).

Determine what groups/tables exist and where we should have a presence

Assign sta� to various groups (e.g. Lethbridge Early Years Coalition)

Gather list of community events

Re-establish a presence in community/groups

Open doors to opportunities with long term bene�ts/alignment with our focus areas

Volunteer at community events (team participating has fun, gets intrinsic value, open to volunteers as well)

O�er our expertise to help build capacity in smaller agencies

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www.lethbridgeymca.ca

Impact Areas & Goals 2020-2023

ENABLERS

Succession planningBrandingRelationships/relationship building skillsCommunity partners/stakeholdersOther YMCAsCon�ict resolution skills and trainingSocial mediaSharing stories about the YBene�ts at local businesses passed on to sta�AvantiUpdated policies and guidelineDataStrategy ScreenDonor Management Software

RESOURCES

Community initiatives fundConsultants for assessmentsOutcomes specialist

ymca strategic plan 2020 - 2023

Documents