ymkm inbound marketing og 2012
DESCRIPTION
What isTRANSCRIPT
Your Online Lead Generation Team
Ready for a new website?
Do it right this time with
INBOUND MARKETING
( aka LEAD GENERATION!)
What is Inbound Marketing?
A website strategy that attracts buyers to your business using:
SOCIAL MEDIA SEO
Let customers come to you…
your message at buyers when they don’t want it.
SHOUTING …rather than
they’re ready to buy…
Inbound Marketing attracts potential clients to your site when
Avoid disruptive advertising
% of direct mail never opened
44 SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
NO ONE IS LISTENING TO DISRUPTIVE MEDIA
% of people on the “no call” list
67
Where do we start?
We define your target buyer: • What are your target buyer’s attitudes, work style,
and approach to business decisions?
Then we build content that target buyer is looking for…
PHOTOS VIDEOS BLOGS
SOCIAL MEDIA
SEO
STUDIES SLIDESHOWS
…and put that great content where the buyer hangs out online.
SOCIAL MEDIA
SEO
Mobile Sites
StumbleUpon
Slideshare
Twitter LinkedIn
And why should your website focus on
SOCIAL MEDIA? SEO and
CONTENT [IS KING] 1
Why is content ‘King’?
38% of people read between 5-10 different blogs (and 29% read 10-50 blogs!)
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
&
of people read blogs more than once/day 46%
Why is content ‘King’?
B2B companies that blog have:
More website visitors
55% MORE LEADS!
67%
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
&
FACT: The more keyword-rich content you generate, the more search engines will find (and love) you.
SO WHAT? People use those search engines to find YOU!
The secret to getting found is
SEO [SEARCH ENGINE OPTIMIZATION] 2
If Google can’t find you, neither will those potential buyers who are looking for you!
Online Search = Research More and more people are looking for information online before they buy.
SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
of online shoppers begin by using a search engine. 44% &
of global internet users who research products online 61%
Why optimize your site?
To connect people to your valuable content
SO, AGAIN: The more keyword-rich content you generate, including blogs, eBooks, and other great info, the more search engines will find (and love) you…and the easier your potential clients will find you!
SOCIAL MEDIA [SPREAD THE WORD] 3
It’s not a fad.
It’s a cost-effective, positive way to spread word of mouth and increase sales.
% of US internet users using social
media 63 SOURCE: EMARKETER, FEBRUARY 2011
Buyers buy from people like them.
Social media conversations actively influence purchases.
US internet users spend
more time on blogs and social networks than email
3x SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
What gets shared on social media?
• Content about your target buyers’ industry • New market data • Educational content • Expert opinions • Best solutions • …anything that proves you’re an expert!
eBooks Blog Posts
Presentations Videos
…industry data!
How important is social media in seeking out potential new customers/clients?
% of SMBs that say social media sites play an important role in active sales
SOURCE: FORBES INSIGHTS, MAY 2010
53
And how can social media support sales?
% of people who are most influenced
by EXPERTS in social media
conversations
SOURCE: FORBES INSIGHTS, MAY 2010
51
Build a strong online presence
And drive more leads…
BE AN EXPERT!
Use Inbound Marketing to put your website to work for you by:
Speaking your buyers’ language and providing valuable content Getting found online with search engine optimization Spreading the word via online channels your buyers use
1. 2. 3.
GENERATE LEADS! ✓
