yodel mobile - mobile marketing retail summit - jan 2017
TRANSCRIPT
Yodel MobileMick Rigby: CEO
App Success – getting the basics right
27%ofPeoplefindAppsthroughsearchEngines**GoogleMay2015
47%ofPeoplefindnewAppsbysearchingtheappstore*
*Tune2015
50,000,000,000VoicesearchesamonthonMobilephones**Mindmeld,March2016
420,000,000AdBlockingusersglobally*
*Pagefair,May2016
TheAverageAppshowsthat77%ofUserswilldropoffafterthefirst3days*
*Apptentive 2016
23%ofApps
areonlyopenedonce*
*Localytics 2016
51,000Appsaredownloadedeveryminute*
*Domo(2016)
SoWhatdoYoudo?
Discoverability Retention
imageofconsumers
Reallyunderstandyourusers
UnderstandthemarketplaceUnderstandtheMarketplace
Therightanalyticsandsupporttools
ASO
Mob
ileSearchability
InappOnboarding
Securethebestreviewsyoucan
SocialSharing
TheBig secrettomobilesuccess
TheMarketingFunnel
TheMobileFunnelFocus10.