yoghurts sales presentation 8th feb 2010
TRANSCRIPT
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We bring health throughfood to the largest number
of people.
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90 Glorious Years of our Global Existence
19731994
2006
Today
19191973
1997
1st Danone
yoghurtssold in
Barcelona
chemists
Danone/Gervais
for nationwidedistribution of
fresh dairy
products
in France.
BSN merges
withGervais Danone
to become
Europes
leading food
company.
BSN is
re-namedGroupe Danone
and has
a new logo
Danone
Establishedthe
Asia Pacific
WWBU
In
Singapore
Danone
launchesShoktidoi,
a yogurt product
developed
specifically
to meet
the nutritional
needs of
Bangladeshi
children
beginning of
social business
In 2007
Disposal ofBiscuits
Entry of
Numico
Todays
mission
To bring
health
throughfood
to the
largest number
of people
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Medical Nutrition0.8 bln
5% Baby Food
2.4 bln
17%
Beverages
3 bln
21%
Fresh Dairy
8.3 bln
57%
Danone International : A Business Pie
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10%21% 14,9%Share of world market
In value
Relative size vsdirect competitor >1x4x -
Worldwide ranking #1 #2 #2*
Fresh Dairy Packaged Water Baby
NutritionMainly yogurt& assimilated
products
Medical
Nutrition
#3*
16%
0.6x
% of sales
in leading positions ~75%
*n1 in Europe
~70% ~70% -
Leading Across Business Divisions
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All Set to Paint India Blue !!
http://www.baraskit.se/random/archive/31/funwithclouds.htmlhttp://www.baraskit.se/random/archive/31/funwithclouds.html -
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Yoghurts - India Market
Yogurt market growing sizeably and at a relatively constant rate
Growth driven almost entirely by plain yogurt
Cro
re
+8.3%
+25 %
Euromonitorforecastofcatego
rydynamics
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Key Trends Driving Growth
Health and Wellness
Category is already associated
with digestive health and
balance
Some recent emergence ofpro-biotic, but still very small
Convenience
Purchased curd replaces need
for making at home
Price/value
Consumers seek value for
money
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Key National Players
AMULMOTHER DAIRY BRITANNIA
400g Rs 26
200g Rs 13
400g Rs 28
200g Rs 15
400g Rs 26
200g Rs 13
400g Rs 26
200g Rs 13
100g Rs 10
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NESTLE
Key National Players
400g Rs 26
200g Rs 13
400g Rs 28
100g Rs 15
400g Rs 28
200g Rs 15
400g Rs 28
200g Rs 15
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Strong Regional Brands West
125g Rs 18
400g Rs 23200g Rs 13
400g Rs 23
200g Rs 13
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India Presents
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400g
Rs 27
150 g
Rs 14
Plain Dahi
DANONES FIRST OFFERING
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Strawberry 100 g
Rs 10
Mango 100 g
Rs 10
Vanilla 100 g
Rs 10
Flavored Yoghurts
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Indias first range ofFORTIFIED yoghurts
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Danone : 360 Plan
Retail Visibility
PRPrint
Outdoors
Sampling
TVC
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POSM Plain Dahi
Posters
Stickers
Buntings
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Flavored Yoghurts Posters
Fl d Y h t
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Flavored Yoghurts
Bunting
Stickers
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POSM Banner
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DANONE Success Factors
Danone has strong capabilities required to
succeed in this business
Cold chain infrastructure
Capability to handle live bacteria
Assured milk supply
Thrice-a-week go-to market coverage
Strong dairy heritage and R&D expertise
Compelling value proposition ( Fortification)
in Yoghurt that would not only win share
versus unbranded competition, but
significantly drive much more aggressive
growth in the market
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Cup Sizes
d k
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SKU No of units percarton Net weight
Plain Dahi 400g 24 9.6kg/ carton
Plain Dahi 150g 48 7.2kg/carton
Flavored Mango 100g 84 8.4kg/carton
Flavored Strawberry 100g 84 8.4kg/carton
Flavored Vanilla 100g 84 8.4kg/carton
Secondary Packs
BAR CODE BY SKU
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SKU No of units percarton
Plain Dahi 400g 8908000998032
Plain Dahi 150g 8908000998049
Flavored Mango 100g 8908000998070
Flavored Strawberry 100g 8908000998063
Flavored Vanilla 100g 8908000998087
BAR CODE BY SKU
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