york region arts council, arts café: building & measuring social media strategy
DESCRIPTION
Presentation to the York Region Arts Council as part of their Arts Café series. This presentation is about building & measuring social media strategy.TRANSCRIPT
York Region Arts Council,
Arts Café: Building and
Measuring Social Media
Strategy
Ryan Dodge
@wrdodger
• Inherited 7,465 Twitter
Followers / 16,069 ‘Likes’
on Facebook
• Deployed a consistent
posting schedule
• Policy, guidelines for
staff & training
• Continued to
experiment & have fun!
ROM Social Media Objectives
• Build connections with our
communities by fostering
direct, timely, and responsive dialogue
• Enhance the Museum’s public profile
by increasing awareness and
understanding of the ROM as a
resource of expertise in our research
and collections areas
What is worth measuring?
1. Reach: How many people are seeing your message.
2. Engagement: How people are interacting with your organization and its content.
3. Sentiment: What are people saying about your organization? Is it positive or Negative?
• These three Key Performance Indicators (KPIs) focus on what counts and also provide meaningful metrics that allow you to measure improvements over time.
@wrdodger / [email protected]