you and your youtube channel
DESCRIPTION
This is a webinar I presented for NTEN on March 31, 2011 about how nonprofits can can customize and strategize using YouTube and web video.TRANSCRIPT
You & Your Channel
From Getting Started To Using it Strategically
Stay tuned…• How to set up and customize a YouTube
channel for your nonprofit• How to produce basic, but compelling
and professional videos for your nonprofit
• Develop a web video strategy that works for your organization
• Learn some YouTube Kung Fu
Checklist: Make your channel shine
Customize logos/icons Customize your background Set your color scheme Set your featured video Use channel “tags” Sign up for the YouTube Nonprofit
Program
Customize logos/icons• 800px by 800px image for channel icon (2MB
max)
• Go to “account settings” and look for the icon, then click “change” to upload your own.
Customize your background• 1500px by 2000px
image for channel background (256KB max)
• Go to “my channel”, select “themes and colors” and click “advanced options” to upload your own background image.
Set your color scheme• The color of your
modules and fonts.
• Go to “my channel”, select “themes and colors.”
Set your featured video• Which video do
you want visitors to see when they arrive at your channel?
• Go to “videos and playlists” and use the drop down menu to set your featured video.
Use channel tags
• Tags, like keywords, label your channel and help when people are searching.
• Go to settings and enter channel tags.
Apply for YouTube’s Nonprofit Program
• http://www.youtube.com/nonprofits• Available in the United States, the United Kingdom,
Canada, and Australia.• Premium branding capabilities and increased uploading
capacity• The option to drive fundraising through a Google
Checkout "Donate" button• Listing on the Nonprofit channels and the Nonprofit
videos pages• Ability to add a Call-to-action overlay on your videos to
drive campaigns
Creating compelling videos• Video on a budget– Equipment– Tips & Tricks for quality video
• Which kind of video are you?– Story telling video– Testimony/announcement/response– Promotional/Commercial– Event coverage/keynote
Video on a budget
Kodak Zi8$99
Sunpak Tripod$13
Audio TechnicaWireless Mic System
$125
Best Video 2011
+ + = $237
3 Simple tips for better video
Use ME!
1.
2.
Don’t Shoot
into the light!
3.
Frame up your
subject
Better Video• Good audio is half the
video (watch/listen for ambient noise)
• You can use free software (Windows movie maker or iMovie) to edit movies
What kind of video are you?• Story telling video
– Show impact, emotionally connect
• Testimony/announcement/response– Provide information, personal connection
• Promotional/Commercial– Explain benefits, show process, call to action
• Event coverage/keynote– Provides a service to your viewer
Story telling videoThe story of a teenager afflicted with Duchenne muscular dystrophy who embarked during the Summer of 2005 on a 7,000 mile road trip across the United States to promote awareness of the fatal disease, and to raise money for research into a cure.The filmmakers had originally hoped the film might raise $70,000, but by June of 2009 they had raised $2 million.
Announcement videoThe American Red Cross used their YouTube channel to post this quick update on their relief efforts in Japan.
Process videoGoogle for Nonprofits launch in March and used video to explain the new program and how nonprofits could use it.
Event/Interview videoAt The Saint Paul Foundation, we used YouTube to broadcast an exclusive interview with Naomi Tutu while she was in town to deliver a keynote address at an anti-racism event.
Video strategyKnow exactly what you want your video to
achieve:– Conversation– Donations– Awareness– person-to-person dissemination– issue framing– concrete actions– Know your chief audiences
Video strategy• What are the 1-3 priority take-away messages?• What’s your call to action? Once you’ve moved people, be sure to
tell them what you want them to do.• Don’t forget your marketing/distribution plan.
– DVDs– YouTube– Your website– Facebook/Twitter/etc.– Email the link– Distribute a cheat sheet for marketing?
• Remember YouTube is a SOCIAL network.– Monitor your comments and respond– Participate in conversations on your network’s YouTube Channels– “Favorite” other videos on other organizations’ channels
Kung FuHow/Why to hide a YouTube video• Video was created for a
specific website other than your YouTube channel
• You don’t want the general public to see it
• WARNING: Unlisted is not the same as private
Kung FuClosed captioning• Shows your commitment to
access for all• Helps your video’s
message to be searchable by Google and other search engines
Services: http://captionmax.com/http://www.omegatranscripts.comhttp://www.captionhouse.com
Kung FuUse YouTube “insights” to analyze traffic– Learn about your
audience– Which videos are
getting traction
Kung FuHow to download YouTube videos• Other nonprofits or news
organizations featuring your organization? Want a copy?
• MPEG Streamclip is a free, reliable software download for converting video files.
http://www.squared5.com/
Kung FuHow to download YouTube videos• Other nonprofits or news
organizations featuring your organization? Want a copy?
• MPEG Streamclip is a free, reliable software download for converting video files.
http://www.squared5.com/
Kung FuScreencasts• Perfect for doing
instructional videos (can you say “call to action!”)
• Low/no-cost software, easy to use.
iShowU HD (for Mac)Windows Movie Maker
Questions or comments?
You & Your Channel
Jeff AchenInteractive Media Strategist
GiveMN.org | Minnesota Community Foundation | The Saint Paul Foundation
[email protected]@jeffachen
www.delicious.com/ache_75