YOU ARE A DOER. AN INNOVATOR. A PROBLEM SOLVER. YOU BELIEVE THAT BUSINESSES CAN BE A FORCE FOR GOOD. YOU WANT TO SHOW PEOPLE WHAT YOU ARE ALL ABOUT. YOU ARE A BUSINESS CIVIC LEADER . YOU SHOULD BE A PART OF THE BUSINESS CIVIC LEADERSHIP CENTER. THIS MANUAL SHOWS YOU HOW.

HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC.HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC. HOW TO JOIN BCLC.HOW TO JOIN BCLC. HOW TO JOIN BCLC.

HOW TO JOIN BCLC

Intel Tech Bridge Museum

YOU ARE A DOER. AN INNOVATOR. A PROBLEM SOLVER. You believe

that businesses can be a force for good. Not just in a philanthropic or volunteer service

kind of way – though that’s important. But in an innovative, “new way of doing things” kind

of way. Through inventions, supply chains, e-commerce, smart design, community

investments. Through HR and training. Through experience and expertise. Through

energy efficiency and eco-friendly design. Through products and services that change

the world. YOU BELIEVE THAT BUSINESS PEOPLE CAN BE HEROES. You believe that ethics matter. You believe that the decline of trust in this country is a

tragedy. You believe that corporate social responsibility is smart business. You want

that story to be told. YOU WANT TO CONNECT AND NETWORK WITH OTHERS WHO BELIEVE AS YOU DO. You want to solve problems. Your

employees expect it. It’s part of your company’s DNA. You want to make a difference. You

don’t want to just tell people what your company is or what it stands for. You want to

show people what you are all about. YOU ARE A BUSINESS CIVIC LEADER. YOU SHOULD BE A PART OF THE BUSINESS CIVIC LEADERSHIP CENTER. This manual shows you how.

“BCLC provides a hub where sectors convene to address societal issues practically by mobilizing information and resources. The center also capitalizes on its working group members’ vantage point to consider innovations in how we can collectively evolve practices to increase our impact. “

— Rick Martella, ARAMARK

WELCOME!

Rick MartellaVice President, Corporate AffairsARAMARK

Stephen JordanExecutive Director Business Civic Leadership Center

STAFF AND ADVISORS

STAFF

Taryn Bird, Global Corporate CitizenshipBailey Gilchrist, External Relations Hanna Felleke, U.S. Corporate Community InvestmentLaura Horton, Global Corporate Citizenship (Acting)Stephen Jordan, Executive DirectorCatherine “Kitty” Keller, Communications and Outreach Kara Kozimor, Marketing and EventsJeff Lundy, Research Gerald McSwiggan, Disaster Assistance and RecoveryRebecca Freyvogel Mousseau, Corporate RelationsBrooks Nelson, OperationsChris Ryan, Business for Environmental Innovation

ADVISORS AND EDITORIAL CONTRIBUTORS

Dan Alesch, Ph.D., University of Wisconsin-Green BayNigel Cameron, Center for Policy on Emerging TechnologiesJack Curry, Media and PR ExpertBradley K. Googins, Carroll School of Management, Boston College Ruth Kinzey, The Kinzey CompanyPhilip Mirvis, Boston CollegeSteve Rochlin, AccountAbilitySusanne Trimbath, Ph.D., STP Advisory ServicesDon Eberly, Consultant, Speaker and AuthorOliver Davidson, Disaster Management ExpertSari L. Macrie, Macrie & AssociatesInés Pearce, Disaster Help Desk for Business, made possible by the Office Depot FoundationMichael Gallis, Michael Gallis & Associates

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Rick Martella, ChairVice President, Corporate Affairs, ARAMARK

Akhtar Badshah Senior Director, Community Affairs, Microsoft Corporation

Carolyn BerkowitzVice President, Community Affairs, Capital One

David ChavernCOO and Senior Vice President, U.S. Chamber of Commerce

Ann CramerDirector, Corporate Community relations and Public Affairs, IBM

Thomas J. DonohuePresident and CEO, U.S. Chamber of Commerce

Rose Jackson FlenorlManager, Social Responsibility, FedEx

Stan HarrellSenior Vice President, CFO, and CIO, U.S. Chamber of Commerce

Michael JacobsonDirector, Corporate Responsibility Office, Intel

Stephen JordanExecutive Director, Business Civic Leadership Center

Al Martinez-FontsVice President, U.S. Chamber of Commerce; Executive Vice President, Forum for Policy Innovation, U.S. Chamber of Commerce

Bernie MilanoPresident and Trustee, KPMG Foundation

Bo MillerDirector, Corporate Citizenship, President, The Dow Chemical Company Foundation at The Dow Chemical Company

Rhonda MimsPresident of ING Foundation and Senior Vice President, Office of Corporate Responsibility and Multicultural Affairs, ING North America Insurance Corporation

Katherine PickusVice President, Abbott Fund and Divisional Vice President, Global Citizenship and Policy, Abbott Laboratories

Nancy PloegerPresident, Manhattan Chamber of Commerce

Margaret SpellingsPresident, U.S. Forum for Policy Innovation, U.S. Chamber of Commerce

Joseph SuarezDirector, Community Relations, Booz Allen Hamilton

Eileen SweeneySenior Director, Motorola Mobility Foundation

Hugh WelshPresident, DSM North America

James (Jim) E. WhaleySenior Vice President, Communications and Marketing at Siemens Corporation

Mary WongPresident, Office Depot Foundation

Other Elected OfficersJudy RichmondVice President and Associate General Counsel, U.S. Chamber of Commerce

Kathryn TraverExecutive Director, U.S. Forum for Policy Innovation

BOARD OF DIRECTORS

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Caterpillar in Haiti. Photo provided by Caterpillar.

STEP I: LEARN ABOUT HOW BCLC HELPS IMPROVE YOUR IMPACT p. 1 Vision and Mission Statement

STEP II: PICK YOUR INITIATIVE(S) p. 2 U.S. Program Global Program Disaster Assistance and Recovery Environmental Innovation Health and Wellness Awards

STEP III: ENGAGE WITH BCLC p. 19 The Business for Good Map Mark Your Calendars: Events and Networking Benefits of Joining BCLC

STEP IV: SEND US YOUR MATERIALS p. 25 Technical Specifications

STEP V: PARTICIPATE! see insert

TABLE OF CONTENTS

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Kimberly-Clark and American Red Cross. Photo provided by Kimberly-Clark Corporation.

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The Business Civic Leadership Center (BCLC) is a leading voice and resource for the business community dedicated to advancing the positive impact of business on society.

BCLC helps companies tackle the toughest issues affecting society today – including health and wellness, economic development, sustainability, and disaster resiliency and recovery. Through its affiliation with the US Chamber, BCLC is connected to businesses, federations, and Chambers of Commerce in the United States and around the world. BCLC serves as a catalyst in building stronger partnerships with key government, NGO, societal and other business leaders across the country and the world. BCLC tells the story of the how business is making a difference in society through communications vehicles that reach a network of more than a quarter of a million stakeholders.

BCLC’s programs and initiatives support efforts to improve long-term social and economic conditions in three ways:

VISIBILITY. BCLC amplifies individual company efforts and the overall business community’s unique and valuable contribution to society.

INSIGHT. BCLC turns knowledge into action and results by sharing leading-edge information, practical strategies and best-practices companies can use.

CONNECTIONS. BCLC brings the right people together through partnerships and coalitions to accelerate individual and collective success.

Together with its network of companies, BCLC helps build good will, good relations, and good markets.

STEP I: LEARN ABOUT HOW BCLC HELPS IMPROVE YOUR IMPACT

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PNC Grow Up Great. Photo provided by The PNC Financial Services Group, Inc.

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As part of the BCLC network, companies have access to a broad array of BCLC products and services including:

VISIBILITY: Recognition on the BCLC website, mentions in blogs and newsletters, social and traditional media, awards, speaker and guest writer opportunities, and more.

INSIGHT: Access to best practices, research reports and digital mapping capabilities, and more. CONNECTIONS: partnerships, coalitions, networking opportunities at conferences, forums, and strategy meetings,

and more.

BCLC also provides the opportunity to engage in issue-oriented focus areas that support company specific business goals. BCLC has two geographically focused programs – U.S. issues and Global issues; and four focus areas – Disaster Assistance and Recovery, Environmental Innovation, Health and Wellness and Awards.

STEP II: PICK YOUR INITIATIVE(S)

“BCLC IS AN OUTSTANDING REAL-TIME INFORMATION HUB and source of advice for CSR professionals. Prudential – and our communities – HAVE STRONGLY BENEFITTED FROM OUR PARTNERSHIP WITH THE CENTER.” — Mary O’Malley, VP, Environment and Sustainability

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PROGRAM CHAIRS:Carolyn Berkowitz, Capital One Jim Whaley, Siemens USA

PROGRAM LEAD:Hanna Felleke

WORKING GROUP MEMBERS:Abbott Accenture Air Products Allstate Altria Group, Inc. AltruShare Securities American ExpressAmway ANN INC.ARAMARK AXA Equitable Bank of America Booz Allen Hamilton Campbell Soup Company Capital One CignaComcast Community Reinvestment, USACox Communications Deloitte Discovery Communications, Inc.The Dow Chemical Company DSMEntergy Ernst & Young LLPEstée Lauder Inc. FedEx General Mills GlaxoSmithKline HCA/TriStarHealth Care Service Corporation and its Blue Cross and Blue Shield Plans in Illinois, New Mexico,

Oklahoma and TexasHilton WorldwideThe Home Depot FoundationHPCareer.netIBM Corporation ING Foundation Intel Corporation JetBlue Airways JPMorgan Chase KPMG LLPKraft Foods Company Legg Mason Inc. LexisNexis Manpower, Inc. Maritz Merck & Co., Inc. MGM Resorts InternationalMicrosoft Motorola Mobility Foundation Navistar Northrop Grumman NorthWestern Energy CorporationOffice Depot Foundation The PNC Financial Services Group, Inc. The Ritz-Carlton Hotel CompanyRockwell Collins Seminole Management Co., Inc. Siemens Shell Oil CompanySouthwest AirlinesTXU EnergyUnited Technologies Corporation UnitedHealthcare UPSURSUSA TODAY Viacom Xerox Xilinx, IncXylem

Photo provided by Comcast.

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The U.S. program is dedicated to helping companies improve long-term social and economic conditions in the U.S. Together with key stakeholders, BCLC creates mechanisms that break down silos and remove barriers to delivering on U.S. corporate citizenship goals. Current issue areas of note inside the U.S. program include:

Sustainable community development

Community revitalization Job creation Small and medium-sized

business community support systems

Housing challenges Transportation challenges Support for the arts, parks, and

green spaces

Education and workforce partnerships

Community safety Urban planning and design

The BCLC has two signature events: the National Conference on Cor-porate Citizenship and the Annual Siemens Sustainable Community Awards. In addition, the BCLC or-ganizes forums across the country bringing together local and state

community development leaders with business leaders to advance mutual goals.

By identifying best practices and connecting companies with po-tential national public or private partners, BCLC trouble shoots problems for companies and helps them solve their most pressing corporate citizenship challenges in the U.S.

U.S. PROGRAM

“THROUGH THE BCLC NETWORK of professionals, convenings, and communication resources, Seminole Management and The Speedwell Foundation have found BCLC to be VALUABLE IN HELPING TO progress the Redfields to Greenfields initiative to our nation’s BUSINESS AND GOVERNMENT LEADERS.” — Mike Messner, Partner, Seminole Management Co., Inc.

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Photo provided by UPS.

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PROGRAM CHAIRS:Bo Miller, The Dow Chemical CompanyKathy Pickus, Abbott

PROGRAM LEAD:Taryn BirdLaura Horton, Acting

WORKING GROUP MEMBERS:AbbottAdobeAir Products Alcatel-Lucent TechnologiesAmadeus IT Group SAAMDAmerican Express Amway ANN INC.ARAMARKBank of AmericaBDBooz Allen HamiltonCargillChevronCitiDaimlerDillon Gage/HELPS InternationalDirecTVDiscovery Communications, Inc.DSMThe Dow Chemical CompanyEli Lilly and CompanyThe Estee Lauder Companies, Inc.

FedExGlaxoSmithKlineGreen Mountain Coffee Roasters Greif, Inc.Hershey Foods CorporationHess CorporationHewlett Packard Hilton Worldwide IBM CorporationIntel CorporationKimberly-Clark CorporationKraft FoodsMarriott International, Inc.MasterCard Worldwide The McGraw-Hill CompaniesMerck & Co., Inc.Microsoft CorporationMotorola Mobility FoundationPfizerProteus On-DemandQualcomm Inc.Shell Oil CompanyState StreetTupperware Brands CorporationUnited Technologies Corporation UPSWal-Mart Western UnionWorldwide Responsible Accredited Production (WRAP)XilinxXylemXilinx

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BCLC’s Global program helps companies navigate the international development and partnership landscape, address development challenges and showcase the solutions they are generating. Issue areas covered in this program include:

The business role in addressing the global food crisis

Clean water, sanitation, and hygiene

Access to medicines and mobile health solutions

Job creation and skills training Urban development Aid and trade Women and girls empowerment

BCLC works closely with the Global Partnership Center at U.S. State Department, U.S. Agency for International Development, Millennium Challenge Corporation, World Bank, and United Nations.

BCLC has two signature events in the Global program: the spring United Nations Forum and the Global Corporate Citizenship

conference in the fall. In addition, the Global program organizes forums, briefings, and working meetings throughout the year.

BCLC also operates the International Business Corps, a business-led consortium dedicated to building the capacity of entrepreneurs and nonprofit organizations in emerging markets by mobilizing volunteer business experts from BCLC member companies leveraging their core business functions in the delivery of social good.

By identifying best practices and connecting companies with potential international public or private partners, BCLC trouble shoots global development and implementation problems for companies and helps them solve their most pressing challenges.

GLOBAL PROGRAM

“ALCATEL-LUCENT VALUES ITS PARTICIPATION IN BCLC, as it helps demonstrate our commitment to being a responsible and active corporate citizen in global affairs. BCLC helped us develop relationships with key stakeholders at the United Nations, WHICH HAS ENHANCED OUR INSIGHTS INTO UN PROGRAMS as well as made UN members more informed about Alcatel-Lucent’s activities in relevant areas.” — Marie Therese Royce, Managing Director, Global Strategic Initiatives, Americas Region, Public Affairs, Alcatel-Lucent

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Microsoft and NetHope.

CHAIRS:Ed Martinez, UPSMary Wong, Office Depot Foundation

LEAD:Gerald McSwiggan

WORKING GROUP MEMBERS:AbbottAir Products Alcatel-Lucent TechnologiesAllstateAltriaARAMARKBank of AmericaBaxter International Inc.Best BuyBDBooz Allen HamiltonCitiDisneyThe Dow Chemical Company EntergyFedEx

GlaxoSmithKlineHCA/TriStarIBM CorporationIntel CorporationThe Home Depot FoundationLexisNexisMattelMedtronic Microsoft CorporationMotorola Mobility FoundationOffice Depot FoundationPetco Foundation Proteus On-DemandPrudentialPublixRockwell CollinsShell Oil CompanyToyotaUPSUnited Techologies Corporation URSVerizon Wireless W.W. Grainger, Inc.Xylem

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BCLC helps companies manage natural and manmade crises and showcases the solutions they are generating through its focus on Disaster Assistance and Recovery. The issues covered in this focus area include:

Disaster response and recovery practices

Preparedness and resilience initiatives

Case management of ongoing disaster recovery

Innovations in disaster-resilient infrastructure

Communication, coordination, and information-sharing mechanisms among public and private sector responders

Business donations for emergency response efforts

BCLC works closely with Federal Emergency Management Administration, Department of Homeland Security, Small Business Administration, National Oceanic

and Atmospheric Administration and other public and private agencies.

BCLC organizes regular conferences and forums around the country, as well as disaster-simulation workshops to introduce public and private-sector responders to each other and facilitate strong working relationships.

BCLC also helps inform companies’ decisions so they can respond more effectively and expedite community recovery in the U.S. and around the world.

DISASTER ASSISTANCE AND RECOVERY

“THROUGH BCLC’S LEADERSHIP IN DISASTER PREPAREDNESS, response forums, conference calls, and corporate delegations to connect with nonprofit organizations and government agencies, MANY IN THE GULF COAST REGION FEEL BETTER PROGRESS IN RECOVERY and more prepared to face the next hurricane season. The reconstruction of the Gulf Coast will continue for years and we can COUNT ON BCLC TO STAY ENGAGED.” — Patty Riddlebarger, Director, Corporate Social Responsibility, Entergy Corporation

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CHAIR:Michael Jacobson, Intel

LEAD:Chris Ryan

WORKING GROUP MEMBERS:Abbott Allstate Baxter International Inc.DaimlerFedExIBM CorporationIntel CorporationKimberly-Clark CorporationMattel MGM Resorts International Microsoft CorporationNorthWestern Energy Corporation Shell Oil Company Siemens TXU EnergyUnited Technologies Corporation UPSURSXeroxXilinx Xylem

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Daimler’s hydrogen F-Cell cars: Zero-Emission Vehicles and only emit H2O.

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BCLC’s Environmental Innovation (EI) Network initiative identifies, raises awareness, and promotes business solutions to environmental innovation. The Network focuses on:

Showcasing research and development on product and technology innovations

Stimulating local, regional, and national green market development

Sharing financial service and project investment tools

Advancing business resource management practices

Cultivating awareness of green supply chain opportunities

Capturing lessons learned and best practices

BCLC holds an annual meeting for EI Network working group members to catalyze progress around core issues. BCLC also

hosts an annual Environmental Innovation Summit that is open to the larger business community to bring businesses in the sustainability space together. In 2012, the Environmental Innovation Network is launching two new tools to help showcase business solutions and connect thought leaders:

The Environmental Innovation Map, which highlights

the most innovative ways businesses are addressing environmental challenges.

The Environmental Help Desk for Business, designed to help small businesses become more sustainable and connect them with larger companies who are environmental leaders.

ENVIRONMENTAL INNOVATION

“BCLC PROVIDES INTEL WITH A TERRIFIC OPPORTUNITY to learn and share best practices, to coordinate our efforts with other leading companies to drive scale and impact, AND, WITH THE HELP OF FELLOW TRAVELERS, CREATE REAL SOLUTIONS TO GLOBAL CHALLENGES. One such program is Business for Environmental Innovation (BEI) that was developed to catalyze collaboration between business, nonprofits and government WITH A GOAL TO INNOVATE SOLUTIONS TO ENVIRONMENTAL CHALLENGES. BCLC has a unique ability to convene the right people committed to unleashing the power of business to achieve a profound impact on society.” — Michael Jacobson, Director, Corporate Responsibility Office, Intel

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Volunteers from Kraft Foods Company make a “delicious difference”

LEAD:Hanna Felleke

WORKING GROUP MEMBERS:Abbott Accenture AFLAC Incorporated Amway ARAMARK Booz Allen Hamilton Campbell Soup CompanyCargill, IncorporatedCigna DSMGeneral Mills, Inc.GlaxoSmithKline HCA Inc.Health Care Service Corporation and its Blue Cross and Blue Shield Plans in Illinois, New Mexico, Oklahoma and TexasHPCareer.NetKraft Foods Inc.MaritzMerck & Co., Inc.MGM Resorts InternationalMotorola Mobility Foundation UnitedHealthcareUSA TODAY

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The Health and Wellness initiative helps companies address health and wellness issues in both the workplace and the community, while also showcasing the solutions they are generating. The issues covered in this focus area include:

Childhood obesity Nutrition and fitness initiatives Employee health and wellness

programs Medical, pharmaceutical, and

biotechnology innovations and breakthroughs

Public wellness campaigns

BCLC works closely with the Office of the First Lady’s Let’s Move! Campaign and private sector partnership offices at the Center for Disease Control.

BCLC hosts events and showcases impactful programs and partnerships throughout the year.

BCLC hosts quarterly meetings and generates significant online content through BCLC’s Web properties.

The staff helps companies troubleshoot particular cases affecting public health and wellness with national ramifications.

HEALTH AND WELLNESS

“At Cigna, THE HEALTH CONVERSATION ALWAYS BEGINS WITH THE INDIVIDUAL—how do we best coordinate available resources to help each person achieve their health goals. Building communities where individuals and businesses can flourish REQUIRES THE SAME APPROACH. Through its ability to convene leaders with a wide range of relevant expertise, BCLC helps create an environment where communities can achieve their goals, too.” — Gianna Jackson, Cigna

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CHAIR:Lisa Hartenberger, Navistar

LEAD:Brooks Nelson

2011 SUPPORTERS: AbbottAECOMAlcoa FoundationAllstateAmway CorporationARAMARKBest Buy Booz Allen HamiltonCapital One Financial CorporationChevronDillon Gage/HELPS International The Dow Chemical CompanyDSMExxonMobil

FedExGlaxoSmithKlineHess CorporationING Foundation (2011 Chair)Intel CorporationKPMG FoundationKraft Foods, Inc.Microsoft CorporationNavistar Office Depot FoundationPAETECPfizer IncPilot Travel Centers LLCPNC Financial Services GroupTupperware Brands Corporation UnitedHealthcareUPS FoundationViacomW.W. Grainger, Inc.The Western Union CompanyXerox Corporation

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BCLC’s Corporate Citizenship Awards, the “Citizens,” showcase businesses, trade associations, and chambers of commerce demonstrating ethical leadership and making a positive difference in society. The Citizens Awards program is one of BCLC’s longest-lasting and most well-known programs.

Over the 12 years of the award program’s existence, some of the most elite corporate citizenship and CSR programs have been named

winners and finalists for the Citizens.The Citizens Awards categories include:

Best Business Neighbor – Honors companies, accredited local or state chambers, or trade associations for U.S.-focused community service projects that exemplify the ability of the business sector to demonstrate social or civic leadership through a single strategic initiative.

Best International Ambassador – Goes to companies, trade associations, or American Chambers of Commerce that have exemplary models of social and civic leadership in developing nations around the world.

Best Partnership – Honors companies and their nonprofit partners for exemplifying strategic collaboration to achieve high impact and

sustainable results on a single social issue or cause.

Best Corporate Steward – Goes to companies that are responsive and responsible members of society, whose overall values, operational practices, and decision-making exemplify “shared value.”

The 13th annual Citizens Awards will be presented on December 6, 2012 in Washington, D.C.

AWARDS

“SPENDING TIME WITH DELOITTE EXECUTIVES GAVE ME A DEEPER APPRECIATION for their innovative collaboration with College Summit. It’s gratifying to see Deloitte win the U.S. Chamber’s prestigious Partnership Award, AND I HOPE IT SERVES AS A MODEL for other corporate-nonprofit relationships.” — Don Cheadle, Award-Winning Actor and College Summit Founding Spokesperson

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Viacom Vday Group

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STEP III: ENGAGE WITH BCLC

HOW BCLC GIVES YOU VISIBILITY, INSIGHT, AND CONNECTIONS.

Visibility. BCLC’s website, blog, newsletters, social networking mediums, and guest speaker/writer engagements provide proven ways to raise public awareness of the important work you do. BCLC’s digital network reaches nearly a quarter of a million stakeholders each year. By contributing to the BCLC blog and research reports, you can raise visibility on issues

you care about and highlight the success of your programs.

Insight. BCLC provides the tools and resources you need to move data and information to action and results. Work with your peers to build up the professional capacity of the field, expand your knowledge base, and develop new tools and techniques to improve outcomes. BCLC’s leading-edge mapping capability and research initiatives provide

you with real-time, actionable information. Use our online corporate library to learn what your peers are doing and our blog and research reports to stay up to date on what matters most to you.

Connections. Through BCLC’s unrivaled range of partnerships, networks, and contacts with leading companies, chambers, entrepreneurial organizations, government agencies, and civil

society organizations you can connect to the right people and organizations to advance your success. Network at BCLC events with your peers, key stakeholders, and potential partners in the public, private, and nonprofit sectors. Develop collaborative, results-oriented relationships with people who are passionate about the same issues as you.

“FROM CORPORATE COMMUNITY INVESTMENT TO DISASTER ASSISTANCE AND RECOVERY, and more recently the efforts in global corporate citizenship, the research and networking capabilities of BCLC have added significantly TO OUR STRATEGIC THINKING AND ACTIONS ON THESE INTEGRAL BUSINESS ISSUES.” — Bo Miller, Global Director, Corporate Citizenship, The Dow Chemical Company

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THE BUSINESS FOR GOOD MAP

In 2011, BCLC launched an online, interactive map (csr.bclcmaps.com) showcasing the role of business in addressing some of the nation’s and the world’s most pressing social issues. The Business for Good Map helps you understand what needs to be done and what partnerships need to be forged, while also telling your story. This is an important platform for the corporate citizenship field, as it is a first-of-its-kind visual representation of social good projects by the business community.

The Business for Good Map helps users readily identify:

What causes or issues leading companies care about, and how they’re investing in them

Opportunities for business-to-business or private-public partnerships

Where resources are being invested across the globe and what community needs are already being met

Where needs or gaps in resources exist

Every company in our network can easily add their projects to the map with our online system. As soon as a new project is added to the Business for Good Map, it is

immediately available for viewing. Participating in BCLC’s Business for Good Map raises the visibility of your program activity and results in the following ways:

Prominence on the Business for Good Map homepage – Recently Added Projects section

Immediate recognition for RSS feed participants

A separate page within the map providing your full company listing

Access via keyword search on the map website

Embedding html code to place a customized view of the map

on other websites, including your intra-net or own website

A section on the BCLC homepage dedicated to the Business for Good Map

One-click Twitter or Facebook share button on project pages

Ability to include your CSR projects on websites anywhere you choose with a simple embed link to your project(s)

In addition, BCLC’s editorial staff often draws story leads from the Business for Good Map, for both our own news coverage as well as external news inquiries.

“AT KPMG, WE BELIEVE CORPORATE RESPONSIBILITY IS THE PLATFORM THAT INFLUENCES OUR ENGAGEMENT WITH – AND IMPACT ON – ALL OUR CONSTITUENCIES. It includes the values that guide us, the decisions we make, our actions within and beyond our firm, and the resulting consequences. Our alliance with BCLC helps us stay engaged and have a voice on issues of public and social significance.” — Kathy Hannan, National Managing Partner, Diversity and Corporate Responsibility

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MARK YOUR CALENDARS

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JANUARY

Disaster Delegation – Joplin, MO; January 18-19

Health and Wellness Working Group Meeting – Washington, DC; January 18

*Conversations with Stephen; January 13

FEBRUARY

Research Release: In partnership with CROA: The State of the Corporate Responsibility Profession

*Conversations with Stephen; February 10

MARCH

Global Development Forum, hosted with the United Nations – New York, NY; March 8

Challenges and Business Resumption – San Diego, CA; March 6, 2012

The Citizens Awards Nomination Webinar; March 15

*Conversations with Stephen; March 30

APRIL

Health and Wellness – Workplace and Community – Washington, DC; April 2

The Citizens Awards Nomination Webinar; April 12

*Conversations with Stephen; April 16

National Conference – Atlanta, GA; April 16-18

Disaster Japan Forum – Washington, DC; April 27

MAY

The Citizens Awards Nomination Season; May 1-31

Disaster Philippines Forum – Manila, Philippines; May 10-11

Health and Wellness Working Group Meeting – Washington, DC; May 29

Disaster Forum, hosted with InterAction (National focus); May 31

Global – International Business Corps Delegation Trip

*Conversations with Stephen; May 25

Stephen Jordan, Business Civic Leadership Center; Ana Marie Argilagos, Deputy Assistant Secretary, Office for International and Philanthropic Innovation, U.S. Department of Housing and Urban Development; Carolyn Berkowitz, President, Capital One Foundation, Vice President, Community Affairs, Capital One; Kathy Hopinkah Hannan, National Managing Partner, Diversity and Corporate Social Responsibility, KPMG LLP; Dr. Kaveh Safavi, Vice President, Global Lead Healthcare, Internet Business Solutions Group Healthcare, Cisco Systems, Inc.; Mayor Patrick Hays, Mayor of North Little Rock, Arkansas at a BCLC Conference

2011 Global Corporate Citizenship Forum: Stephen Jordan, Business Civic Leadership Center; Geena Davis, Academy Award Winner and Founder, Geena Davis Institute on Gender in Media; Ban Ki-moon, Secretary-General, United Nations at the BCLC’s Forum: Investing in Women and Entrepreneurship: Solutions to Addressing MDG 3

*Guests engage in thoughtful, solution-oriented discussions and debates about the CSR field.

MARK YOUR CALENDARS

JUNE

*Conversations with Stephen – TBD

JULY

Environmental Innovation National Working Meeting – Washington, DC; July 17-18

Disaster Northwest Forum – Late July/early August

AUGUST

SEPTEMBER

Disaster New England Forum

OCTOBER

Global Conference – Washington, DC; October 10-12

Disaster Gulf Forum – Late October

NOVEMBER

DECEMBER

The Citizens Awards – Washington, DC; December 6

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For additional information visit our web site: bclc.uschamber.com/upcoming-events or contact Rebecca Freyvogel Mousseau at 202-536-9134 or rmousseau@uschamber.com.

Mary Kay Leonard, President and Chief Executive Officer, Initiative for a Competitive Inner City; Scott Smith, Mayor of Mesa, AZ; Executive

Committee Member, U.S. Conference of Mayors ; Mike Messner, Partner, Seminole Management Co., Inc.; Luke Tate, Special Assistant to the Secretary, U.S. Department of Housing and Urban Development at

BCLC’s 2011 U.S. Corporate Community Investment Conference

2011 Corporate Citizenship Awards Partnership Award winner.*Guests engage in thoughtful, solution-oriented discussions and debates about the CSR field.

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BENEFITS OF JOINING BCLC

BENEFIT SUPPORTER 5K+ PATRON 10K+ LEADERSHIP CIRCLE 25K+ UNDERWRITER 100K+

Contributions to BCLC media outlets Once yearly Yes Yes Yes

Registrations to program’s signature events 2 5 10 20

Invitations to private Working Group activities 1 1 2 Yes

Display opportunities at program events Yes Yes Yes

Inclusion in program’s Annual Report Recognition Feature Article Lead Author

Personalized corporate page on BCLC’s website Yes Yes

Speaking opportunity(s) at program related events Yes Yes

Meeting with communications team to develop communications plan Yes Yes

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BENEFITS OF JOINING BCLC

BENEFIT SUPPORTER 5K+ PATRON 10K+ LEADERSHIP CIRCLE 25K+ UNDERWRITER 100K+

Inclusion in Business for Good Map Yes Yes Yes Yes

Develop content and strategy for BCLC conferences and forums Yes Yes

Work strategically with BCLC team on 1-to-1 basis to address stakeholder relations

Yes

Opportunity to feature a Corporate Citizenship profile on BCLC homepage Yes

Participation in all BCLC Research Initiatives Yes

Lead voice in guiding program and conversations Yes

Creation and development of customized projects and initiatives Yes

Complimentary registrations at all BCLC events Yes

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Succeed Through Service “Start Planting the Seeds Today” Vegetable Garden pilot with Hart Middle School in Ward 8, Washington DC . Photo provided by The Ritz-Carlton Hotel Company.

STEP IV: SEND US YOUR MATERIALS

TECHNICAL SPECIFICATIONS

Upon Joining:

Logo Both high-and low-resolution JPEGs, plus

logo format for white backgrounds

Official Business Name To be used when formally recognizing your

company

Items Prior to Events – Further Details Provided by Staff

Guest Lists General attendee information Working Group event attendees Contact information needed two weeks

prior to event

Display and Promotional Materials Full-color advertisements or exhibit display

for relevant events

WORKING WITH THE BCLC COMMUNICATIONS TEAM

BCLCblog

BCLC welcomes guest posts to BCLCblog from our member companies and from preeminent corporate citizenship experts. Accepted editorial formats include feature articles, opinion pieces, case studies, and interviews (text or video). Editorial pieces should not exceed 500 words. Supporting images are encouraged and should be provided as JPEG files.

BCLC’s Social Network

Twitter: @ChamberBCLC and @BCLChelpdeskFacebook: www.facebook.com/ChamberBCLC

Questions?

Contact Rebecca Freyvogel Mousseau at 202-536-9134 or rmousseau@uschamber.com

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Walmart direct farm produce.

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Photo provided by FedEx.

1615 H Street, NW Washington, DC 20062 (t) 202-463-3133 (f ) 202-463-5308

(e) BCLC@uschamber.comuschamber.com/bclc

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