you are what they eat: personal branding & leadership
DESCRIPTION
Keynote for BUPA on how to design an authentic personal brand, become a radiator and not a drain, and understand the power of positive perceptions and reputationsTRANSCRIPT
YOU ARE WHAT THEY EAT
OCT 2011
NICK JANKEL, WECREATE
BUILDING THE CAPACITY FOR TEAMS TO
CO-CREATE THROUGH
TRAINING, COACHING & ORG DESIGN
FIRSTYOU
BRANDMARK OF QUALITY, RELIABILITY, PROVENANCE
BRANDPROMISE, ENERGY, STORY, VISION
NO BESTPEOPLE
NO BESTPERFORMANCE
BESTPERCEPTIONS
ATM
CHARGEPRICE PREMIUM FOR THEM
PERCEPTIONSMIND & HEART
ASSOCIATIONSFUNCTIONAL & EMOTIONAL
EMOTIONEMOTION IS CRITICAL FOR ALL DECISION-MAKING
NEUROSCIENCE SHOWS WHEN WE HAVE NO EMOTION, WE CAN’T DECIDE ANYTHING
"Employers told us that someone with a winning mindset was, on average, seven times more valuable than a normal employee."JAMES REED
HIREFOR ATTITUDE
TRAINFOR APTITUDE
MATRIXORGS BECOMING THE NORM
NOBODYKNOWS YOUR CV OR YOUR POTENTIAL
HUNDREDSOF PEOPLE, EMAILS, FACEBOOK MAILS, LINKED IN MAILS, SKYPE CALLS, TEXTS A WEEK
SENSEWHO YOU ARE IN MINUTES
BODYLANGUAGE TELLS SO MUCH
COSTOF ENTRY INTO THEIR POSITIVE PERCEPTIONS
HYGIENEFACTORS
BASIC PERFORMANCE, LITERACY, COMMON SENSE
DELIGHTFACTORS
ABOVE & BEYOND, EXTRA BIT
HUMANSKILLS
LIKE CARING, RECIPROCATING, CO-OPERATING
MESS UP
RESPONSIBLE
RESPONSEABLE
DRAIN
ENTITLEMENTCULTURE OF COMPLAINT
RADIATOR
SERVICECULTURE OF CONTRIBUTION
LYNCHPIN
"We have to bring ourselves and our emotions to a situation even if we don't feel like it."
SETH GODIN
REPUTATIONSTRAVEL FAST IN THE NETWORK
REPUTATIONMANAGEMENT ONE OF PRIME ROLES OF SOCIAL NETWORKING
EVOLUTIONANTHROPOLOGICAL ROLE IN MAINTAINING EFFECTIVE COLLABORATION IN AND BETWEEN TRIBES
TRUST(WHICH IS ONE OF THEY KEY MEASURES OF BRAND HEALTH IN MARKETING)
BRANDTHE CHOICE
ALWAYSHAVE ONE
HARDPEOPLE’S PERCEPTIONS OF YOU ARE INFLUENCED BY THEIR OWN IMPLICIT ASSUMPTIONS & BIASES
HEURISTICS“RULES OF THUMB”
DEFAULT
LAST 3...
DESIGN
MOMENTUM“GOING PLACES”
DESTINATIONA VISION, GOAL, AMBITION
© WECREATE 2011
VISION
VALUES
VALUED
VIRTUOSITY
What do I want my career and org to
look like in 5 years?
What characteristics and qualities
differentiate me most?
What am I an artist at?
Where do I serve best?
“SPECIAL SAUCE”
FAMOUSFOR WHAT?
QUESTIONFOR BREAKTHROUGH
HOWCAN I...?
