you call it ice cream , we call it a lifestyle !
DESCRIPTION
You call it ice cream , we call it a lifestyle !. By: Vedant Jain and Mel Alfonso. Vision and Mission. Vision: To sell good quality ice cream at a fair price to meet the customer’s demand . Mission Statement : - PowerPoint PPT PresentationTRANSCRIPT
You call it ice cream, we call it a lifestyle!
By: Vedant Jain and Mel Alfonso
Vision:To sell good quality ice cream at a fair price to meet the customer’s demand. Mission Statement:Provide a large variety of fair priced ice cream to the customer.
VISION AND MISSION
Manufacturing Transport Location Marketing Colours and Decoration (themes) Pricing and Menu Human Resources
What makes up our Company’s Strategy:
5 factory units Vanilla Chocolate Fruits/Nuts Specialty Toppings
Manufacturing
All ingredients are thouroughly checked before being used
Stored in freezers in stores Factories are located nearby shops to
minimise expenditure on transport and freezing
Manufacturing
8 transport vans, 4 times/week Deliver from factory to shop Number of vans will increase with business
More branches, selling to restaurants, etc…
Transport
Miami, FL, USA 2 big stores
Near a school, City Center 2 small stores
Mall, Beach 4 seasonal ice cream trucks
Residential areas
Location
Target Teens Sell the store as a hang-out place
ie, Free wi-fi Gift cards Coupons Donation jar
Proceeds to local charities
General Marketing
Free Ice Cream to students Low-fat ice-cream Ice Cream Eating Competitions Buy 4 ounces, get 1 free! Holiday themed ice creams and offers
ie, peppermint ice cream Vans play catchy tunes Customer Loyalty Program Secret menu
Marketing Tactics
Colours: Theme: Blue - Ski Chalet White Green Brown
Colour & Theme
Pay per oz (ice cream and toppings) Variety of low fat options Summer Menu and Winter Menu(listed in order of priority)
Pricing and Menu
Summer Winter1. Ice cream 1. Ice cream2. Shakes 2. Hot drinks3. Desserts 3. Desserts
4. Shakes
Wood Leather furniture Bar type counter Slanted roof Fireplace Employees wear Swiss costumes Windows have pictures of mountains
Decoration
50 people per factory: 40 labourers, 10 executive
5 people in the big stores 3 people in the small stores 2 people per van
Human Resources