you can run, but you can't hide (marketing 3.0)
DESCRIPTION
Presentatie tijdens bijeenkomst Social Media Club Leeuwarden (#SMC058) op 23 april 2012.TRANSCRIPT
![Page 1: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/1.jpg)
You can run, but you can’t hide
linkedin.com/in/bonopoly
Gerard Duursma Online Marketeer [email protected] www.bonopoly.nl
@bonopoly
![Page 2: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/2.jpg)
Hoe staat u er online voor?
![Page 3: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/3.jpg)
De Arabische lente
![Page 4: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/4.jpg)
“Ruim 20 jaar na de val van de Berlijnse muur, komen ook langzamerhand de “muren” van bedrijven naar beneden”
Transparantie neemt toe
Medewerkers worden zichtbaarder
Kennis is voor iedereen toegankelijk
Informele leiders krijgen meer invloed
Oude marketing werkt steeds minder
Concurrentie kijkt mee
![Page 5: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/5.jpg)
De beide werelden vloeien steeds meer in elkaar over
Virtueel Fysiek
![Page 6: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/6.jpg)
![Page 7: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/7.jpg)
![Page 8: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/8.jpg)
![Page 9: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/9.jpg)
Privé en zakelijk lopen door elkaar
Dus geen 9 tot 5 mentaliteit meer!
![Page 10: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/10.jpg)
Zorg dat u en uw medewerkers er ook online netjes bij lopen
![Page 11: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/11.jpg)
Medewerkers worden zichtbaarder voor de buitenwereld
![Page 12: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/12.jpg)
Xobni
![Page 13: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/13.jpg)
Werkgevers en werknemers zullen hun ware identiteit moeten leren kennen om vervolgens effectief op Social Media aan de slag te kunnen
gaan.
Wie ben ik? Wat zijn mijn kernkwaliteiten?
Hoe draag ik die uit?
etc.
![Page 14: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/14.jpg)
Word een thought leader!
Leer deze nieuwe wereld kennen Zet diverse (online) kanalen in die bij u en uw doelgroep passen Laat uw passie zien aan de wereld Deel uw kennis en kunde Bouw relevante netwerken (connecties, volgers, fans)
![Page 15: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/15.jpg)
http://inmaps.linkedinlabs.com/network
Bouw aan uw ONLINE netwerk!
![Page 16: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/16.jpg)
![Page 17: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/17.jpg)
![Page 18: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/18.jpg)
Share your presentations
Share your experiences and knowledge
Share your network
Share your (favorite) pictures
Share your (favorite) videos
Share with your friends (international)
Share your location
Share your (favorite) music
Kies de juiste Social Media mix
![Page 19: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/19.jpg)
Wat dan???
![Page 20: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/20.jpg)
![Page 21: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/21.jpg)
![Page 22: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/22.jpg)
Tip: Link naar videoboodschap van de
chefkok (YouTube)
![Page 23: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/23.jpg)
Fout!
![Page 24: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/24.jpg)
![Page 25: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/25.jpg)
![Page 26: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/26.jpg)
![Page 27: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/27.jpg)
![Page 28: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/28.jpg)
Virtueel
Fysiek
Bereid u voor op de nabije toekomst
![Page 29: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/29.jpg)
Laat het los
![Page 30: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/30.jpg)
Positief naar de toekomst! :-)
![Page 31: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/31.jpg)
![Page 32: You can run, but you can't hide (Marketing 3.0)](https://reader033.vdocuments.net/reader033/viewer/2022052621/55839326d8b42af07a8b4cdb/html5/thumbnails/32.jpg)
…is just the beginning…
Deel met mij op Twitter:
@bonopoly
www.facebook.com/likebonopoly