you da brand!
Post on 22-Oct-2014
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Personal Branding: Setting Yourself Apart in Action and
Appearance
Ross Beitzel
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A BRAND IS NOT A LOGO
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A BRAND IS A COLLECTION OF
PERCEPTIONS
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BRANDS ARE BORN OF
EXPERIENCE AND REFLECT
REPUTATION
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PSYCHOLOGICAL AND EMOTIONAL ATTACHMENT
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BUT THESE ARE CONSUMER BRANDS
NOT PEOPLE
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PERSONAL BRANDS ALLOW INDIVIDUALS TO DIFFERENTIATE THEMSELVES BY CONSITANTLY
ARTICULATING AND LEVERAGING THEIR
UNIQUE BENEFIT AND VALUE
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EVEN IF YOU ARE NOT BRANDING YOURSELF, YOU CAN BE CERTAIN OTHERS ARE DOING IT
FOR YOU
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Posi&ve Trait Associa&ons
• Dependable • Knowledgeable • Funny • Organized • Helpful • Compassionate • Persistent
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Nega&ve Trait Associa&ons
• Late • Unreliable • Moody
• Rude • Dishonest • Manipula&ve
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Brands are built on what people are
saying about you, not what you’re
saying about yourself.
- Guy Kawasaki
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Personal Brand Trifecta
Know Yourself Be Yourself Sell Yourself
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Know Yourself
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Step 1: Know Yourself
Question Ask Quest
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The 5 Question Business Card
5. What are your goals? 3. What do you value?
2. What are you passionate about?
4. What mo&vates you?
1. What makes you remarkable?
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Be Yourself
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Step 2. Be Yourself Be Diligent Be Conscious
Be Consistent Be Purposeful
Be Authentic
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I've learned that people will forget what you
said, people will forget what you did, but people will never
forget how you made them feel.
– Maya Angelou
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The Self-Promoter’s
ToolBox
Appearance
Communication Style
Social Media Presence
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Social Media Branding Strategy!
1. Know Your Goals – Social Media is a Tool
– Brand Understanding – Understanding of Mission
2. Become Familiar – PlaTorms
– Current Conversa&on
– Let Research Lead Ac&on
3. Develop a Strategy – Collabora&ve Process
– Ask Ques&ons • Who is the Audience? • What Technologies Will We Use? • How OVen Will We Update?
• Who Will Take Charge?
4. Know the Risks 5. Develop Policy
– Freedom vs. Control
6. Collaborate – Iden&fy and Connect With
Partners – Shared Experiences
7. Educate – Train Those Represen&ng
8. Implement 9. Assess
– How Receiving Informa&on – How Using Informa&on
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Back to the Business Card
Your Logo Here
Your Name Here
Social Media Informa&on Here
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The Self-Promoter’s
ToolBox
Social Media Presence
Appearance
Communication Style
Application Materials
Interview Skills
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Application Materials
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Personal Brand Trifecta
Know Yourself Be Yourself Sell Yourself
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Be True To Your
HEART
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Thanks for
coming!
Questions? [email protected]
Acknowledgements:
Kristen Andersen + Associates BrandYou