you don't know people

24
Evan Solomon | Automattic @evansolomon You don’t know people

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Presentation on user-focused testing and product development for the WordPress DC October 2011 meetup. Similar to my presentation from WordCamp Portland, but much better!

TRANSCRIPT

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Evan Solomon | Automattic@evansolomon

You don’t know people

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TryMeasureProfit!

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Pick oneAt least until we have

lots of data

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Rat pelts & cobras

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Previews up 10%

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http://theme.wordpress.com/themes/

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OptimizelyFast & Flexible

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The (abridged) plugin

wp_enqueue_script('optimizely', $this->url);

wp_localize_script( 'optimizely','wpcom_optimizely', array( $experiment->slug => true )

);

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gist.github/1275892

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jQuery (".post-812").find("h2 > a").html("Nacin fights Koop");

The change

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jQuery(".post-812").find("h2 > a").live("mousedown",function() {window.optimizely.push(["trackEvent", "a_click"]

);});

The goal

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optimizely_experiment("nancin_coding_title', array("action" => "init","logged_out_users" => true

) );

The test

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The target

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isvalid.orgConfidence intervalSignificance test

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github/evansolomon/isvalid.org

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Question everything

&Design for 0% failure

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@evansolomonhttp://slideshare.net/evansolomon/you-dont-know-people/