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Your WEB site as part of marketing or: „You have got three seconds left“ Werner Willeke http://www.e-projects4development.de http://eprojects4development.wordpress.com [email protected]

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The dos's and dont's

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Page 1: You have got 3 seconds left

Your WEB site as part of marketing or:

„You have got three seconds left“

Werner Willeke http://www.e-projects4development.de

http://eprojects4development.wordpress.com

[email protected]

http://www.e-projects4development.de
http://www.e-projects4development.de
http://eprojects4development.wordpress.com
http://eprojects4development.wordpress.com
http://web.de
http://web.de
Page 2: You have got 3 seconds left

If you miss it ...

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 3: You have got 3 seconds left

Organisational things

•a WEB site is like ... a new department !!

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 4: You have got 3 seconds left

Your new department

• WEB sites are work, work, and troubleso

• If you don‘t want to invest time, nerves and money ...

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 5: You have got 3 seconds left

Forget it !!!

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 6: You have got 3 seconds left

A WEB Site is never „ready“

• A WEB site needs ALWAYS updates

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 7: You have got 3 seconds left

A WEB Site is NOT free of charge

• It costs working hours

• Server space

• Equipment

• ... in other words money !!!

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 8: You have got 3 seconds left

Pe o p l e w h o w i l l

r e a d yo u r W E B s i t e

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 9: You have got 3 seconds left

Who is your reader / customer ? sampel: school

Future students

Parents

Employers

Local administration

Ministry of Education

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 10: You have got 3 seconds left

Who is your reader / customer ?

Foreign language pages (??)

Minimum your mothertongue AND English if you are in international business

What‘s their language? Young audience

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 11: You have got 3 seconds left

C o m p e t i t i o n

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 12: You have got 3 seconds left

Who is your competitor?

• The competitor next door

• Other companies

• So you will have to be different

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 13: You have got 3 seconds left

WEB Site as part of your company

• Corporate identity

• WEB site

• Business cards

• Letter paper

• All has to have the same outfit !!!

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 14: You have got 3 seconds left

Dos‘ & don‘t s

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 15: You have got 3 seconds left

Don‘t annoy your customer

• Don‘t steal his time

• You are in business

• Behave accordingly

• No „whistles and bells“

• Reduce the site to necessary information

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 16: You have got 3 seconds left

Don‘t hide yourself

• Advertise your site

• Letter head

• Business card

• Search engines

• Press releases

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 17: You have got 3 seconds left

Have a brand !!!

• Domaine name as part of your brand

• Therefore: No XYZ.com

• www.e-projects4development.de

• No hosting on a free of charge provider

Werner Willeke

[email protected]

http://www.eprojects4development.de
http://www.eprojects4development.de
http://web.de
http://web.de
http://www.e-projects4development.de
Page 18: You have got 3 seconds left

If possible ... make a „present“

• People like „presents“, so offer things free of charge

• Newsletter

• Additional blog

• Download page

• Registration formsWerner Willeke

[email protected]

http://web.de
http://web.de
Page 19: You have got 3 seconds left

What to do ?

• Guide your visitor (Navigation)

• Implement a search function

• Sitemap

• Bread crump

• „Help“-function

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 20: You have got 3 seconds left

What is good design ?

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 21: You have got 3 seconds left

WEB resources

• Look at otherWEB sites

• Use them as design samples

• http://www.killersites.com

Werner Willeke

[email protected]

http://www.killersites.com
http://www.killersites.com
http://web.de
http://web.de
Page 22: You have got 3 seconds left

URL-endings

• COM - commercial

• GOV - Government

• ORG - Mainly NGOs

• MIL - Military

• TV - Television broadcasting sites

• EDU - Educational

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 23: You have got 3 seconds left

URL-endings

• Country specific endings

• UA - Ukraine - http://www.kmu.gov.ua/

• RU - Russia - http://www.yandex.ru

• DE - Germany - http://www.bundeskanzlerin.de

• EU - European Union - http://europa.eu

Werner Willeke

[email protected]

http://www.kmu.gov.ua
http://www.kmu.gov.ua
http://web.de
http://web.de
http://www.kmu.gov.ua
http://www.yandex.ru
http://www.bundeskanzlerin.de
http://europa.eu
Page 24: You have got 3 seconds left

WEB site generations

Static WEB Sites

DynamicWEB Site (JavaScript, Flash)

Database driven WEB sites (CMS)

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 25: You have got 3 seconds left

Sample school administration

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 26: You have got 3 seconds left

Don‘t think to much in technical dimensions

Think „the message“ - what is your story?

Take regularly care for yoursite and update it

W3C compatibility (do not exclude anybody)

Use a CMS based system

Some advice

Werner Willeke

[email protected]

http://web.de
http://web.de
Page 27: You have got 3 seconds left

T hank you fo r your at tent ion

Contact : [email protected]

Werner Willeke

[email protected]

http://web.de
http://web.de
http://web.de
http://web.de
mailto:[email protected]

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