you have new messages: how to plan health promotion messages in social media
DESCRIPTION
Lyndal Cairns developed this presentation on behalf of Healthy Communities for an annual meeting of health education managers. It demonstrates the importance of planning social media ahead of time.TRANSCRIPT
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Choosing the best social medium for your intervention
Lyndal Cairns Social media co-ordinator
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think social from the get-go
which network for what purpose?
develop tools specific to the campaign to make life easier for staff
integrate with real-time interventions and plan your messages ahead of time
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governs our aims and guiding principles
sets out ‘rules of engagement’ based on best practice research from around the world
contains moderation guidelines and duty list
updated every six months
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full version on website, cut-down version on all professional social accounts
based on legal advice
restricts liability for third-party content
sets out ‘house rules’ for social media users and guidelines for our staff
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social media plans written for each campaign
costings and milestones
evaluation framework included
training and how-to guides developed for staff
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split your campaign into test audiences
ask your community what they think and record interactions
evaluate engagement with social media tools
assess and tweak throughout campaign
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rip&roll presence on Twitter and Facebook long before campaign launch
messages planned and all staff on board
built-in social
well-placed to
capitalise on coverage
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who is the target? what do they want to talk about? where are they? how should you engage them? why should they listen?
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o answer questions o give regional information
(events, STI spikes, safety) o promote real-time
interventions (ie: clinics)
health workers have Grindr profiles to:
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floods counsellor regional client project worker SAMs (sexually adventurous men)
health worker new guy in town fundraising head bingo patrons training head service providers