you tube: a brief introduction
DESCRIPTION
This is a quick introduction to YouYube for those who would like to promote their business.TRANSCRIPT
YouTubeA brief introduction
By Sophie Massé
YouTube is the second largest search engine
YouTube is transforming the way we search for information on the Web
More than 3 billion searches per month 1 out of 2 Internet users is on YouTube
YouTube
100 hours of videos are uploaded every minute
Reaches more US 18-34 than any cable network
6 billion hours of video are viewed every month
25% of views are on mobile devices
Why marketing with YouTube is important
Improve SEO› YouTube is the second largest search engine› Videos are 53 times more likely to get first page SERP
Increase Brand Awareness› Average YouTube user visits the site 14 times per
month› Millions of videos are faved each day› YouTube is the new encyclopedia; helping people solve
problems is a great way to promote your brand Get popular on Social media
› 700+ videos are shared every minute
Blendtec – Will it Blend?
The greatest product demonstration ever!
You want a strong blender: this is it!
For the past 7 years, Blendtec has proven than it will blend anything, from an iPad, the new iPhone, Nike shoes to Justin Bieber cds. As long as I have been doing presentations on social media and YouTube, I have used Blendtec as a benchmark.
Old Spice
Embracing digital marketing
Video replies to inquiries – keeping fans engaged
The Old Spice campaign changed marketing. It proved that digital marketing works when you fully embrace it. Social media marketing at it’s best.
Top Brands
Keeping fans engaged with great content
Your profile
You have a gmail account? Then get on YouTube and Google+
Analytics
This is new. You can have access to detailed analytics on your videos.
Create great content
An example
TitleDescriptionKeywordsare most important when it comes to having a findable video SHAR
E
Create
Create amazing content about your brand and share
Create – Audio Library (new)
Create – Video Effects
Thank you for your timeSophie Massé[email protected]