you tube: a brief introduction

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YouTube A brief introduction By Sophie Massé

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This is a quick introduction to YouYube for those who would like to promote their business.

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Page 1: You tube: A brief introduction

YouTubeA brief introduction

By Sophie Massé

Page 2: You tube: A brief introduction

YouTube is the second largest search engine

YouTube is transforming the way we search for information on the Web

More than 3 billion searches per month 1 out of 2 Internet users is on YouTube

Page 3: You tube: A brief introduction

YouTube

100 hours of videos are uploaded every minute

Reaches more US 18-34 than any cable network

6 billion hours of video are viewed every month

25% of views are on mobile devices

Page 4: You tube: A brief introduction

Why marketing with YouTube is important

Improve SEO› YouTube is the second largest search engine› Videos are 53 times more likely to get first page SERP

Increase Brand Awareness› Average YouTube user visits the site 14 times per

month› Millions of videos are faved each day› YouTube is the new encyclopedia; helping people solve

problems is a great way to promote your brand Get popular on Social media

› 700+ videos are shared every minute

Page 5: You tube: A brief introduction

Blendtec – Will it Blend?

The greatest product demonstration ever!

You want a strong blender: this is it!

For the past 7 years, Blendtec has proven than it will blend anything, from an iPad, the new iPhone, Nike shoes to Justin Bieber cds. As long as I have been doing presentations on social media and YouTube, I have used Blendtec as a benchmark.

Page 6: You tube: A brief introduction

Old Spice

Embracing digital marketing

Video replies to inquiries – keeping fans engaged

The Old Spice campaign changed marketing. It proved that digital marketing works when you fully embrace it. Social media marketing at it’s best.

Page 7: You tube: A brief introduction

Top Brands

Keeping fans engaged with great content

Page 8: You tube: A brief introduction

Your profile

You have a gmail account? Then get on YouTube and Google+

Page 9: You tube: A brief introduction

Analytics

This is new. You can have access to detailed analytics on your videos.

Page 10: You tube: A brief introduction

Create great content

Page 11: You tube: A brief introduction

An example

TitleDescriptionKeywordsare most important when it comes to having a findable video SHAR

E

Page 12: You tube: A brief introduction

Create

Create amazing content about your brand and share

Page 13: You tube: A brief introduction

Create – Audio Library (new)

Page 14: You tube: A brief introduction

Create – Video Effects

Page 15: You tube: A brief introduction

Thank you for your timeSophie Massé[email protected]