you tube promoted-videos

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  • 1. Overview | YouTube Promoted VideosYouTube Promoted VideoConnect your videos to your target audience.YouTube at a glance Overview # 1 entertainment site on the Internet, and #4 YouTube Promoted Videos brings the power of search advertising to YouTube. An largest Internet destination easy-to-use tool, Promoted Videos enables video content owners to promote their Unique monthly visitors: 90 millionvideos across YouTube through a dynamic, auction-based marketplace. Average monthly time spent on site per user: 54 minutes Monthly pageviews: 5.3 billion*Benefits Reach users with your videos as they are searching on YouTube, the secondDid you know?largest search engine according to comScore. YouTube is now the worlds second largest Keyword-based targeting gives you control over which search terms trigger your search engine on the web, after Google.*video promotion. Pay only when someone clicks to watch your video, and decide how much a viewThe Promoted Videos campaign has been a great is worth to you by setting your maximum cost-per-click.opportunity for us to rise above the thousands Drive community engagementcomments, ratings, and sharing.upon thousands of videos that are uploaded to Surface your videos on YouTube Search Results pages, within Related Videos,YouTube daily. and on the YouTube homepage.Brian Packer, VP marketing, Zagg Engage with an audience that actively opts in to view your content.Formats and Features Creating an ad is as simple as writing a few lines of text to accompany your video thumbnail. Your YouTube video is your creative, so theres no need to create an additional display unit. Upload a video to YouTube. YouTube Promoted Videos works most effectively when your content is compelling. Users click on your promotion, and are taken to either a watch page or your YouTube channelyou can decide. In addition to reporting on performance (impressions and clickthrough rate), integration with YouTube Insighta free tool that shows detailed video statisticsenables greater understanding of how your Promoted Videos campaign impacts your video-level data.

2. How to Get StartedDid you know?By working with your Google AdWords Upload your video.representative, you can integrate conversiontracking into your Promoted Video campaign. Asa result, you will be able to measure the numberof conversions that are taking place as a result ofsomeone clicking to watch your video.Create a free YouTube account and start uploading engaging videos. Establish yourpresence by creating a customized user channel, the central destination that userswill visit to watch all of your videos.Create your promotion.Use Promoted Videos to surface your video on YouTube every time someonesearches for related keywords. Simply visit ( tobegin your promotion. Choose your video, select your keywords, set your ownbudget, and adjust your campaigns at any time.Drive Traffic.Once youve driven potential customers to your video, make sure they know what todo next. By creating a free call-to-action overlay and linking back to your site, manyof those viewers can become instantcustomers.To learn more about this program, visit or contact aGoogle AdWords representative at* comScore, June 2009. 2009 Google Inc. All rights reserved. Google, YouTube, the Google logo, and the YouTube logo are trademarks of Google Inc.All other company and product names may be trademarks of the respective companies with which they are associated.090730_1986097


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