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YouGov Destination Index Trends
July 26, 2020
• HTA subscribes to YouGov’s BrandIndex and Profiles databases for US, Japan, and Australia
• YouGov has a global consumer panel with over 6 million participants in 42 countries who take over 20 million surveys each year
• 10,000 consumers are surveyed each day
• HTA receives access to new data each week
• YouGov has daily brand tracking metrics – media-focused, brand health, purchase/intent, consumer status
YouGov Syndicated Survey
2 July 27, 2020
• Buzz– Net % of people that heard something positive about the brand in past two weeks minus %
of people heard something negative about brand in past two weeks• Recommend
– Net % would recommend to others minus % would tell to avoid• Word of Mouth Exposure
– Yes% talked with someone about the brand (in-person, online or through social media)• Consideration
– Yes% would consider purchasing a brand when next in market
Destination Index
3 July 27, 2020
U.S. Destination Index Trends
Source: YouGov data as of July 26, 2020
U.S. Buzz Net Score Two-Week Moving Average
Question: (Net) Over the PAST TWO WEEKS, which of the following destinations have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?
30
40
50
60
70
80
90
100
110
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
5 July 27, 2020
Source: YouGov data as of July 26, 2020
Index of U.S. Buzz Net Score Two-Week Moving Average
Question: (Net) Over the PAST TWO WEEKS, which of the following destinations have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?
6 July 27, 2020
40
50
60
70
80
90
100
110
120
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
U.S. Recommend Net Score Two-Week Moving Average
Question: (Net) Which of the following destinations would you RECOMMEND to a friend or colleague? / And which of the following destinations would you tell a friend or colleague to AVOID?
7 July 27, 2020
40
50
60
70
80
90
100
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘iMaui O‘ahuState of Hawai‘i
Source: HVCB analysis of YouGov data as of July 26, 2020
Index of U.S. Recommend Net Score Two-Week Moving Average
Question: (Net) Which of the following destinations would you RECOMMEND to a friend or colleague? / And which of the following destinations would you tell a friend or colleague to AVOID?
8 July 27, 2020
60
70
80
90
100
110
120
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
0
5
10
15
20
2501
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
U.S. Word of Mouth Exposure (% Yes) Two-Week Moving Average
Question: (Net) Which of the following destinations have you talked about with friends and family in the PAST TWO WEEKS (whether in-person, online, or through social media?)9 July 27, 2020
40
50
60
70
80
90
100
110
120
13001
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of U.S. Word of Mouth Exposure (% Yes) Two-Week Moving Average
Question: (Net) Which of the following destinations have you talked about with friends and family in the PAST TWO WEEKS (whether in-person, online, or through social media?)
10 July 27, 2020
0
5
10
15
20
25
30
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
U.S. Consideration (% Yes) Two-Week Moving Average
Question: (Net) Thinking about your next vacation by air alone or with friends, family, a partner or spouse, which of the following destinations would you consider?
11 July 27, 2020
50
70
90
110
130
150
170
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of U.S. Consideration (% Yes) Two-Week Moving Average
Question: (Net) Thinking about your next vacation by air alone or with friends, family, a partner or spouse, which of the following destinations would you consider?
12 July 27, 2020
Japan Destination Index Trends
-40
-20
0
20
40
60
80
100
12001
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Japan Buzz Net Score Two-Week Moving Average
Question: (Net) Over the PAST TWO WEEKS, which of the following destinations have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?
14 July 27, 2020
-40
-20
0
20
40
60
80
100
12001
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Japan Buzz Net Score Two-Week Moving Average
Question: (Net) Over the PAST TWO WEEKS, which of the following destinations have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?
15 July 27, 2020
-20
0
20
40
60
80
100
120
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Japan Recommend Net Score Two-Week Moving Average
Question: (Net) Which of the following destinations would you RECOMMEND to a friend or colleague? / And which of the following destinations would you tell a friend or colleague to AVOID?
16 July 27, 2020
-10
0
10
20
30
40
50
60
70
80
90
100
11001
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Japan Recommend Net Score Two-Week Moving Average
Question: (Net) Which of the following destinations would you RECOMMEND to a friend or colleague? / And which of the following destinations would you tell a friend or colleague to AVOID?
17 July 27, 2020
0
5
10
15
20
2501
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Japan Word of Mouth Exposure (% Yes) Two-Week Moving Average
Question: (Net) Which of the following destinations have you talked about with friends and family in the PAST TWO WEEKS (whether in-person, online, or through social media?)
18 July 27, 2020
0
100
200
300
400
500
600
700
800
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Japan Word of Mouth Exposure (% Yes) Two-Week Moving Average
Question: (Net) Which of the following destinations have you talked about with friends and family in the PAST TWO WEEKS (whether in-person, online, or through social media?
19 July 27, 2020
0
5
10
15
20
25
30
01/0
1/20
2001
/05/
2020
01/0
9/20
2001
/13/
2020
01/1
7/20
2001
/21/
2020
01/2
5/20
2001
/29/
2020
02/0
2/20
2002
/06/
2020
02/1
0/20
2002
/14/
2020
02/1
8/20
2002
/22/
2020
02/2
6/20
2003
/01/
2020
03/0
5/20
2003
/09/
2020
03/1
3/20
2003
/17/
2020
03/2
1/20
2003
/25/
2020
03/2
9/20
2004
/02/
2020
04/0
6/20
2004
/10/
2020
04/1
4/20
2004
/18/
2020
04/2
2/20
2004
/26/
2020
04/3
0/20
2005
/04/
2020
05/0
8/20
2005
/12/
2020
05/1
6/20
2005
/20/
2020
05/2
4/20
2005
/28/
2020
06/0
1/20
2006
/05/
2020
06/0
9/20
2006
/13/
2020
06/1
7/20
2006
/21/
2020
06/2
5/20
2006
/29/
2020
07/0
3/20
2007
/07/
2020
07/1
1/20
2007
/15/
2020
07/1
9/20
2007
/23/
2020
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Japan Consideration (% Yes) Two-Week Moving Average
Question: (Net) Thinking about your next vacation by air alone or with friends, family, a partner or spouse, which of the following destinations would you consider?
20 July 27, 2020
0
20
40
60
80
100
120
140
160
180
20001
/01/
2020
01/0
5/20
2001
/09/
2020
01/1
3/20
2001
/17/
2020
01/2
1/20
2001
/25/
2020
01/2
9/20
2002
/02/
2020
02/0
6/20
2002
/10/
2020
02/1
4/20
2002
/18/
2020
02/2
2/20
2002
/26/
2020
03/0
1/20
2003
/05/
2020
03/0
9/20
2003
/13/
2020
03/1
7/20
2003
/21/
2020
03/2
5/20
2003
/29/
2020
04/0
2/20
2004
/06/
2020
04/1
0/20
2004
/14/
2020
04/1
8/20
2004
/22/
2020
04/2
6/20
2004
/30/
2020
05/0
4/20
2005
/08/
2020
05/1
2/20
2005
/16/
2020
05/2
0/20
2005
/24/
2020
05/2
8/20
2006
/01/
2020
06/0
5/20
2006
/09/
2020
06/1
3/20
2006
/17/
2020
06/2
1/20
2006
/25/
2020
06/2
9/20
2007
/03/
2020
07/0
7/20
2007
/11/
2020
07/1
5/20
2007
/19/
2020
07/2
3/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Japan Consideration (% Yes) Two-Week Moving Average
Question: (Net) Thinking about your next vacation by air alone or with friends, family, a partner or spouse, which of the following destinations would you consider?
21 July 27, 2020
Australia Destination Index Trends
-30
-20
-10
0
10
20
30
40
50
60
70
80
90
100
11003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Australia Buzz Net Score Two-Week Moving Average
Question: (Net) Over the PAST TWO WEEKS, which of the following destinations have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?
23 July 27, 2020
-20
-10
0
10
20
30
40
50
60
70
80
90
100
11003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘iMaui O‘ahuState of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Australia Buzz Net Score Two-Week Moving Average
Question: (Net) Over the PAST TWO WEEKS, which of the following destinations have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?
24 July 27, 2020
40
50
60
70
80
90
100
11003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Australia Recommend Net Score Two-Week Moving Average
Question: (Net) Which of the following destinations would you RECOMMEND to a friend or colleague? / And which of the following destinations would you tell a friend or colleague to AVOID?
25 July 27, 2020
40
50
60
70
80
90
100
11003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Australia Recommend Net Score Two-Week Moving Average
Question: (Net) Which of the following destinations would you RECOMMEND to a friend or colleague? / And which of the following destinations would you tell a friend or colleague to AVOID?
26 July 27, 2020
0
5
10
15
2003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Australia Word of Mouth Exposure (% Yes) Two-Week Moving Average
Question: (Net) Which of the following destinations have you talked about with friends and family in the PAST TWO WEEKS (whether in-person, online, or through social media?)
27 July 27, 2020
0
50
100
150
200
250
30003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Australia Word of Mouth Exposure (% Yes) Two-Week Moving Average
Question: (Net) Which of the following destinations have you talked about with friends and family in the PAST TWO WEEKS (whether in-person, online, or through social media?)
28 July 27, 2020
0
10
20
30
40
50
60
70
8003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Australia Consideration (% Yes) Two-Week Moving Average
Question: (Net) Thinking about your next vacation by air alone or with friends, family, a partner or spouse, which of the following destinations would you consider?
29 July 27, 2020
0
50
100
150
200
25003
/06/
2020
03/0
9/20
20
03/1
2/20
20
03/1
5/20
20
03/1
8/20
20
03/2
1/20
20
03/2
4/20
20
03/2
7/20
20
03/3
0/20
20
04/0
2/20
20
04/0
5/20
20
04/0
8/20
20
04/1
1/20
20
04/1
4/20
20
04/1
7/20
20
04/2
0/20
20
04/2
3/20
20
04/2
6/20
20
04/2
9/20
20
05/0
2/20
20
05/0
5/20
20
05/0
8/20
20
05/1
1/20
20
05/1
4/20
20
05/1
7/20
20
05/2
0/20
20
05/2
3/20
20
05/2
6/20
20
05/2
9/20
20
06/0
1/20
20
06/0
4/20
20
06/0
7/20
20
06/1
0/20
20
06/1
3/20
20
06/1
6/20
20
06/1
9/20
20
06/2
2/20
20
06/2
5/20
20
06/2
8/20
20
07/0
1/20
20
07/0
4/20
20
07/0
7/20
20
07/1
0/20
20
07/1
3/20
20
07/1
6/20
20
07/1
9/20
20
07/2
2/20
20
07/2
5/20
20
Island of Hawai‘i Kaua‘i
Maui O‘ahu
State of Hawai‘i
Source: YouGov data as of July 26, 2020
Index of Australia Consideration (% Yes) Two-Week Moving Average
Question: (Net) Thinking about your next vacation by air alone or with friends, family, a partner or spouse, which of the following destinations would you consider?
30 July 27, 2020