BCFN YOUNG EARTH SOLUTIONS! ~ BCFN YES! ~

2012

CALL FOR YOUNG STUDENTS AND RESEARCHERS FOR

THE DEVELOPMENT OF AN IDEA THAT PROMOTES

SUSTAINABILITY IN THE FOOD SECTOR

1. The Barilla Center for Food & Nutrition (BCFN)

The Barilla Center for Food & Nutrition (BCFN) is a center of multidisciplinary analysis and

proposals which aims to explore the major issues related to food and nutrition on a global

scale. Created in 2009, BCFN intends to listen to the demands emerging from society

today by gathering experience and qualified expertise on a worldwide level and promoting

a continuous and open dialogue. The complexity of the phenomena under investigation

has made it necessary to adopt a methodology that goes beyond the boundaries of

different disciplines.

These topics under study are broken down into four areas: Sustainable Growth for Food,

Food for Health, Food for All and Food for Culture. The areas of analysis involve science,

the environment, culture and the economy; within these areas, BCFN explores topics of

interest, suggesting proposals to meet the food challenges of the future.

For more information, visit: http://www.barillacfn.com

2. Overview

Access to food is fundamental and foremost among the rights of a person. Where food is

not sufficient, there is no basis for a dignified life and the right to health and peaceful co-

existence ceases to exist.

Based on this awareness, BCFN’s interest in issues pertaining to food continues into its

fourth year, through intensive research aimed at being continuously aware of these

emergencies and making proposals and recommendations to global decision makers. This

is a commitment to maintaining an open dialogue with institutions, research, companies,

leading experts and companies and we invite everyone to participate and make their own

contribution. BCFN firmly believes that analysis, sharing and discussion are the best paths

along which to promote change and to plan a better future for humanity and our planet.

These are the premises through which BCFN YES aims to actively promote the

development of fresh ideas providing concrete contributions and solutions on pressing

issues for individuals and society as a whole.

3. BCFN YOUNG EARTH SOLUTIONS! (BCFN YES!)

BCFN YOUNG EARTH SOLUTIONS! (BCFN YES!) was created in order to give a podium

to young and brilliant ideas on issues related to food as part of the 4th annual Forum, to be

held in Milan on November 28 and 29, 2012 and which will feature debates and discussions

with leading international experts.

One of the discussions scheduled for the 2012 forum will be on the presentation and

assessment of the best ideas presented by local and international students.

3.1 Objective of the Award

Students interested in participating in BCFN YES! must present their idea on

Food and Sustainability: how to reduce our impact on the environment, while

securing health and access to food for all.

The issue can be approached starting from the one or more of the various academic areas,

adopting BCFN’s typical interdisciplinary approach when necessary. Following are

examples of the research areas for proposals:

Nutrition, health and life sciences

Marketing and distribution

International relations

Media

Supply Chain and agriculture

Education and cross-cultural studies

New technologies

Ideas must be presented for assessment in a brief essay (of up to 1000 words) and shall

include the following elements:

1. The specific problem (connected to the theme of the competition) which will be

dealt with, the country or countries and/or geographic area which the analysis refers

to;

2. The essential data (economic, environmental, social) pertaining to the specific

situation.

3. The idea proposed as a solution to the problem under (1)

4. Technical and economic elements in order to assess the feasibility of the idea

under point (3).

3.2. Inclusion Criteria

Individual students or teams consisting of up to 3 persons may participate in BCFN YES.

All participants must be university students from any faculty and year and from any country,

who are under the age of 30 on October 30, 2012.

3.3. How to participate

Participation in BCFN YES is free of charge

Participants must register starting from June 18, 2012 until August 20, 2012 using the form

on the website www.BCFNYES.com.

Following application for participation in BCFN YES and acceptance of this regulation and

all its terms and conditions, the registration procedure will be completed with activation of

the participant’s account which will allow him/her access to a reserved area. In this area,

participants can download all material from BCFN for the development of their idea or

upload their own proposal. For groups consisting of several participants, only one upload

will be allowed by the group leader.

Specifically, the following information must be provided:

a) the name of the team leader and any other team members;

b) the University and country;

c) the title of the idea;

d) an abstract of the idea (max 200 words);

e) a file containing a description of the idea which must:

contain at most 1000 words

be written in English

Clear and simple formatting (smallest font 12 Arial );

Maximum size 10 Mb;

f) It must be complete (not requiring the addition of any other attachments);

g) File name:

SubjectArea_Name_FamilyName (of Group Leader)

It is not necessary for the registration on the BCFN YES site and the upload of the proposal

to be identical, since you can use your password to access the reserved area at any time to

complete or modify data and materials up to August 20, 2012.

3.4 Selection process

Stage one. All proposals that have arrived by August 20, 2012 will be analyzed by a jury

consisting of experts appointed by BCFN and its Advisory Board.

The selection of ideas shall take place based on the documentation attached to the

application and will involve the assignment of specific points leading to a ranking. The

criteria will be:

The social impact of an idea (max 50/100 points). That is, to what extent the

solution, as presented and if actually implemented, can positively affect the well-being of

people and the environment. Ideas which when implemented can involve larger segments

of the population and contribute to the solution of major environmental problems.

Originality and innovation (max 30/100 points): to what extent the idea can be

considered as truly innovative in its area, in the sense that it does not require similar

solutions that have already been implemented, uses new and unusual technologies and

approaches for the issue at hand and which, when implemented, will not be easy for other

market players to compete with.

Concreteness and feasibility (max 20/100 points): based on the information and

data presented an initial assessment will be made of the project from an economic and

organizational viewpoint.

The jury may also take into account for its assessment the differing scientific-disciplinary

and geographic origin of the team members, favoring mixed international or inter--

disciplinary groups, all other elements being equal.

The jury will classify all projects submitted and select by October 1, 2012, the 10 best

“semifinalists.” These 10 individuals or teams will be contacted via email and invited to the

IV Annual Forum on Food and Nutrition (to be held in Milan at Università L. Bocconi on

November 28 and 29 2012 and expenses paid by BCFN YES) to present their project within

a specific workshop.

Posters will be created for the 30 best project proposals, including the 10 that will be

presented live. These posters will be exhibited in the premises in which the BCFN Forum

will be held; the participants (individuals or teams) in the remaining 20 projects selected can

be present, at their own expense, during the two days in order to present their ideas during

the poster session.

The participants will be able to show their work and informally present it to the interested

public during the poster session. The conference organizers will be in charge of printing the

posters. Participants must send final files by October 30, 2012.

Stage Two. During the discussion on November 28, 2012, the 10 selected participants

(individuals or teams) will present, using the medium of their preference (power point, video,

etc.), for a maximum of 10 minutes. The three BCFN YES “finalists” (individuals or teams)

will be identified and called based on the ranking given to them by the scientific jury,

according to the aforementioned parameters. Participants’ (individuals or teams) presenting

skills will also be considered among the parameters as will the televotes of users connected

through live streaming during the presentation.

The “best on the web” participant will also be announced at this time.

Stage Three. The three finalists (individuals or teams) will therefore be asked to present

their idea as part of the plenary session in the BCFN Forum to be held on November 29,

2012 at which time the Advisory Board will select the best idea which will then be

proclaimed the “winner” of BCFN YES 2012.

Abstracts of all the project ideas will be posted onwww.BCFNYES.com so that anyone can

vote for the best idea. The idea that receives the most votes online will be named “best on

the web.”

4. Awards

All participants will have the option of being included with their name and the abstract of

their idea on the BCFN YES! website.

Each of the 10 semifinalists (individuals or teams) will be fully covered for the travel and

hotel expenses for the entire duration of the 4th International BCFN Forum, to be held in

Milan on November 28 and 29, 2012. The forum is an annual global event on the significant

issues of food and nutrition. Last year over 2,000 persons and more than 50 presenters

participated from the scientific, academic and institutional world.

The winner of the BCFN YES! 2012 edition, in addition to presenting his/her idea at the 4th

International Forum and receive a prize of Euro 1,000.00 (one thousand), will also have

the option of participating in a BCFN research project in 2013 in one of the following four

areas: Food for sustainable growth, Food for all, Food for health and Food for culture. Any

cost incurred by the winner as a result of his/her collaboration with the Advisory Board

and/or with the BCFN scientific working group, in relation to the project he/she will

participate in (i.e. telephone costs, travel and/or accommodation to participate in any

meeting), will be fully supported by BCFN. The winner’s name will also be inserted in the

relative publication.

5. Legal Aspects

Each participant must ensure that the work is original and has been conceived and

developed legitimately, through written text, data, images and information collected and

used pursuant to applicable laws. In particular, each participant shall guarantee that the

work does not violate any intellectual property or other third party rights and is not burdened

with and third party rights that could in any way restrict or compromise its exhibition or

publication on any medium by BCFN or entities appointed by it.

Release, transfer of rights, personal data, original work

By submitting the project, participants declare that all the information provided is true and

that they accept the decisions of the Jury.

1. Upon registration, the participants must sign the text consenting to the use of their

personal data (first and last name and email address) and provide a release and transfer of

rights pertaining to the use of their contributions.

2. When the 30 best projects are selected (individuals or teams), the 30 individuals or

teams will be required to sign a release on paper (as the release proving the transferal of

rights to use the submitted work and the consent to use a participant’s personal photograph

must be in writing).

These releases must contain:

- Authorization for the use of the contents, as indicated in the call for proposals (i.e.,

publication on the website and the poster, in digital and hard copy form, exhibited in the

forum premises) and, in general, the transferal of the relative economic usage rights;

- The contributions will be used together with the personal data (first and last name and

photograph) of the participant;

- Participants guarantee the originality of the contribution and that all third party rights

were respected in the collection of the information/data (economic, social and

environmental) used for the essay.

For more information: bcfnyes@barillacfn.com