young leaders social media cafe cairo nov 2010

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#YLVP is one of the things I’m most proud of from my time as head of the Swedish Institute Olle Wästberg, ”founding father” First, a note from Olle. ”it’s the future!” - so, to begin: I searched for a common ground...

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Page 1: Young Leaders Social Media Cafe Cairo Nov 2010

#YLVP is one of the things I’m most proud of from my time as head of the Swedish Institute

Olle Wästberg, ”founding father”

First, a note from Olle.”it’s the future!”

- so, to begin: I searched for a common ground...

Page 2: Young Leaders Social Media Cafe Cairo Nov 2010

42%

5%

looking for similarities...Found one, but not quite...Social media is more than just facebook, but it’s a good benchmark.

Page 3: Young Leaders Social Media Cafe Cairo Nov 2010

A typical swedish baby ;)http://bit.ly/ck1wyM

Page 4: Young Leaders Social Media Cafe Cairo Nov 2010

Iris11 months old

She cant stand straight, but she can handle the iphone.DONT fokus on the hard part first.

Page 5: Young Leaders Social Media Cafe Cairo Nov 2010

4 years old50% of the swe population is internet users @ age 4

You’ll get there, one day. It may take some time, or it might go faster than we all dare to hope. Anyway. I want you all to be ready.

Page 6: Young Leaders Social Media Cafe Cairo Nov 2010

5% is not a waste!... if it enables two people - previously

unable to communicate to do so ...They can change the world

as we have a small headstart on you...

Page 7: Young Leaders Social Media Cafe Cairo Nov 2010

And it’s just a tool(but an awesome one...)

harassmap is not about harassment online. It’s a tool stop physical harassments. The worlds are connected. Online and offline are ”like this”...

Page 8: Young Leaders Social Media Cafe Cairo Nov 2010

Our conscience, our consciousness, our awareness, our common knowledge

Page 9: Young Leaders Social Media Cafe Cairo Nov 2010

Human trends and attitues– as we go online...

Facebook focus, but translate to all other social media as well

Page 10: Young Leaders Social Media Cafe Cairo Nov 2010

FO U R T R E N D S , FO R R E A L

Four steps towards 42%• You are your identity• You are your network• You are internet• You don't care. Kind of.

As you do the journey from 5-42%, this will happen

Page 11: Young Leaders Social Media Cafe Cairo Nov 2010

1 . I D E N T I T Y

We take bits and pieces of are ”real” identity and project it online.

Google yourself everyday

Page 12: Young Leaders Social Media Cafe Cairo Nov 2010

1 . I D E N T I T Y

Linkedin

Page 13: Young Leaders Social Media Cafe Cairo Nov 2010

1 . I D E N T I T Y

Google is getting there /profile

Page 14: Young Leaders Social Media Cafe Cairo Nov 2010

1 . I D E N T I T Y

And of course - the almighty Facebook

Page 15: Young Leaders Social Media Cafe Cairo Nov 2010

1 . I D E N T I T Y

Bloggs, youtube, flickr, ”old sites” etc...

We use all this services, and wear it like a badge.

Page 16: Young Leaders Social Media Cafe Cairo Nov 2010

2 . N E T W O R K

the social graph...

discovery, identity, authentication, contacts, network - we are all linked together. The economy of links.

Page 17: Young Leaders Social Media Cafe Cairo Nov 2010

2 . N E T W O R K

... it's people

But once we get tired of collecting friends - we realize that people by them selfs are worth nothing. The social graph is not the shit.

Page 18: Young Leaders Social Media Cafe Cairo Nov 2010

M A K E M E N T A L N OT E

content isn't king,conversation is

content is just the stuff we talk about

[social knots]Cory Doctorow (boing boing)

Page 19: Young Leaders Social Media Cafe Cairo Nov 2010

2 . N E T W O R K

and it always has been...

Who cares about sports, really? We just want something to talk about...

Page 20: Young Leaders Social Media Cafe Cairo Nov 2010

2 . N E T W O R K

social knots

Kids know this. Toys are social objects. They build bridges, they unite. For as long or as short as it takes.

Page 21: Young Leaders Social Media Cafe Cairo Nov 2010

2 . N E T W O R K

Renny Gleesonhttp://bit.ly/cEUePmhttp://bit.ly/9GXMsI

Page 22: Young Leaders Social Media Cafe Cairo Nov 2010

2 . N E T W O R K

”We aren’t simply projecting identity, we’re creating it.”

Renny Gleeson @ TED

This is the facebook-fix. We get response, we build are identity online as well as offline. And the interact, seamlessly

Page 23: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

Sharing is caring

And we do it together

Page 24: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

The volume...• 1 billion objects added every day (facebook)

• 200 millions Facebook by phone• 24 hrs video / every minute (Youtube)

• and so on...

Close to 600 million users, net uptake 700K/day

Page 25: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

Pushing the limitshttp://www.withings.com/

Page 26: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

*really* pushing the limits...

Page 27: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

”It's not information overloadit's filter failure”

Clay Shirky @ Here comes everybody

A great book.

Page 28: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

Creating identity...

Johari window. Facebook is the perfect feedback loop

Page 29: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

The sound of a modem is not something you’ll hear when Internet takes of. You need lower barriers for full penetration.

Page 30: Young Leaders Social Media Cafe Cairo Nov 2010

3 . Y O U A R E I N T E R N E T

It changes how we consume - but also how we produce...

Page 31: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

The geeks don't rule

Speaking of friction - Internet is now easy. Hassle free. That’s when the real fun starts.

Page 32: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

”One machine”

Look up Kevin Kelly and One Machinehttp://bit.ly/dfcuL9http://bit.ly/9gGy7V

Page 33: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

Ubiqutuous

It’s not ”not present”, it’s always present - but in the context you prefer.

Page 34: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

A new look at knowledge

All the worlds knowledge in your pocket. New skills are marking the difference.

Page 35: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

It all comes together

Almost no difference between a ”television-site”, a ”newspaper-site” and yours or mine blog.

Page 36: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

It's a new way

out with the old

Page 37: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

and we really don't care

Without regrets

Page 38: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

We just do. If it works, we keep doing it. Easy as that!

Page 39: Young Leaders Social Media Cafe Cairo Nov 2010

4 . Y O U D O N ' T C A R E

like electricity in the wall or water in the tap

when will we proclaim access to fast, everywhere available, hassle free internet a human right?

Page 40: Young Leaders Social Media Cafe Cairo Nov 2010

FO U R T R E N D S , FO R R E A L

Four steps towards 42%• You are your identity• You are your network• You are internet• You don't care. Kind of.

You *will* pass these steps. Make sure you are in the forefront.

Page 41: Young Leaders Social Media Cafe Cairo Nov 2010

This world grows together with the offline world(http://xkcd.com/802_large/ Randall Munroe)

Page 42: Young Leaders Social Media Cafe Cairo Nov 2010

Avoid the big #FAILGo for the ”easy” #WIN

Don’t get stuck on the hardest partgo for the lowest hanging fruit first.once you get to the hard part, it may already be fixed– and do it together...

Page 43: Young Leaders Social Media Cafe Cairo Nov 2010

Be curious – get inspired!and just do it...

Get inspired by tech. Just do it - The world will support you

Page 44: Young Leaders Social Media Cafe Cairo Nov 2010

less than 24hrs - +100 shares, 90 tweets, 20 hiq commentshttp://bit.ly/bwhc9k

Page 45: Young Leaders Social Media Cafe Cairo Nov 2010

#harassmap

Page 46: Young Leaders Social Media Cafe Cairo Nov 2010

#harassmap

Page 47: Young Leaders Social Media Cafe Cairo Nov 2010

#harassmap

Page 48: Young Leaders Social Media Cafe Cairo Nov 2010

#harassmap

Page 49: Young Leaders Social Media Cafe Cairo Nov 2010

#harassmap

Page 50: Young Leaders Social Media Cafe Cairo Nov 2010

Where there is joy, curiosity, a sense of opportunity,

determination and smart people taking collaborative babysteps

– things will be good! #lifeisgood

and the world will be a better place...

Page 51: Young Leaders Social Media Cafe Cairo Nov 2010

When I get sadI stop being sad

and beAWESOME instead

Key take away Barney Stinson (How I met your mother)

"The Bro Code" ...

Page 53: Young Leaders Social Media Cafe Cairo Nov 2010

SLUT

Page 54: Young Leaders Social Media Cafe Cairo Nov 2010

Aristoles lyceum (even if the picture is from another school;)Student run, cooperative research