young marketers 2 - b.c.s

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  • 1. Chin dch ti nh v thng hiu BCS OK Nhm B.C.SLOGO

2. LOGONgun gc xut x Xut hin t nm 1993 ti Hoa K c to ra bi DKT Internationalc sn xut ti Thai Nippon Rubber Industry, Thi Lan Ni ting ti Vit Nam v 20 quc gia khc 3. Bi cnhLOGOTng lai Hin ti Qu khC mt trn th trng Vit Nam gn 20 nm, BCS Ok c by bn gn 11,000 ca hng v hn 9,000 hiu thuc trn 63 tnh thnh Vit Nam.Vi s xut hin ca nhiu i th mnh nh Durex, Sagami,...Ok ang dn mt i th phn v hnh nh thng hiu trong mt ngi tiu dng.Vi vic nghin cu v cho ra i nhiu sn phm mi p ng nhu cu ngy cng cao ca ngi tiu dng, BCS Ok ha hn s ly ly li ch ng trn th trng Vit Nam 4. Thc trngLOGOVit Nam nm 2012,gn 75% ngi tr quan h trc hn nhnTrong .... ch c45% s dng BCS 55% khng sn dng BCS. 5. LOGOMc tiu Tng nhu cu s dng BCS OK t 45% n 65%Tng nhn bit v v tr dn u ca thng hiu OKTng doanh thu 15% 6. LOGOKhch hng mc tiu 7. LOGOPhn tch vn Vng vu Tin tngNam vi NamTI SAO?Xut ngoiNgi mua Tht vn hnTM L NGI TIU DNG 8. InsightLOGONgi tin s Hnh ng bn nng By nNgi hin i C l tr Vn minhInsight: Ngi tr thch s nguyn thy trong quan h m qun i bo v bn thn mi l t duy ca ngi hin i. 9. LOGO tng ct li Ok! L ngi tr hy sng khe To nhn thc v tnh dc an ton cho gii tr Gn lin mt thit vi insight: Hy ngng hnh ng theo bn nng nguyn thy v l tr ca mt ngi vn minh bo v bn v ngi thn yu 10. Chin lc trin khaiLOGOTi tip cnGiai on 1-TVC Billboard M rng h thng phn phiThm nhp nh vThc y bn hngGiai on 2Giai on 3- Chin dch: Lets say Ok - Tch hp fanpage v microsite= viral- Nhn vin bn hng trc tip ti cc h thng phn phi 11. LOGO Video Mt c gi va xem im thi xong mt bun ru bc raChiu su vo mt c l nhng bui ti onl facebookTVC 30s Nhchttp://mp3.zing.vn/ playlist/NhungBan-Piano-BuonNhatcuti6a2vt064/IW7B ABBC.html?st=1 Ging c m u: Ai cng c nhng sai lm 12. LOGO VideoMt chng trai b t nhng ai cng pht l i quaChiu vo mt chng trai nh li mnh cng tng mc k nh vyTVC 30s 13. LOGO Video C gi nhn vo que th thai v bun bHnh nh ca bn trai v c gi hin ln v m dn li logo OkTVC 30s Nhci sang nhc bun nhng cao tro hnGing ni Nu khng c 2 t THI K S khng c 2 ch GI NH 14. LOGOBillboardGii php cho s an ton 15. LOGOM rng h thng phn phi 16. LOGOChin dch Lets say OKHot ng 1 Lp cc booth BCS Ok ti cc trng i hc - T chc cuc thi chp hnh cng nhn tng BCS OK, chia s thng ip ngha ngay bng IPAD chia s trn fanpage ca chng trnh chin thng - Pht leaflet nh km mu sn phm, c hng dn s dng r rngHot ng 2 Thnh lp 1 microsite tng tc vi khch hng - Tr chi tng tc mang tn Bc s tnh yu: on phim dng khi c nhng tnh hung xy ra. Nu ngi chi tr li ng c chi tip cn sai th quay li ban u - Gii thng: chuyn du lch 2 ngy 1 m cho 2 ngi ti Nha Trang. 17. LOGO11/2013Phn b thi gian 1/20144/201410/2014 18. Phn b ngn schLOGOTVCGiai on 1Tin sn xut 250 triuH thng Billboard phn phi500 triuGiai on 31,4 t 2 tQung co 350 triuHot ng 1Hot ng 21 tGiai on 2Tng cng1 t2 t1 tTng kinh ph 19. LOGOnh gi theo di hiu quGiai on 1-Tng nhn thc v thng hiu Ok ln n 70% - Nhu cu s dng BCS OK tng 5%Giai on 2---S ngi theo di fanpage l 15,000 ngi S ngi tng tc microsite khong 60% t fanpage Viral reach: 30%Giai on 3-Doanh s bn hng tng 5%/2 thng 20. Chc cuc thi thnh cng tt pLOGO