Young Marketers 2 - Forever Young

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<ul><li> 1. Young marketers Tn nhm: forever young Slogan: forever love Tn chin dch: sexy night</li></ul> <p> 2. Bi cnh ti Vit Nam Cuc iu tra Quc gia v V thnh nin v Thanh nin Vit Nam (SAVY) do B Y t. hi v 9 bnh ly truyn qua ng tnh dc ngoi HIV: nam thanh nin thnh th trong tui t 22-25 t 4,7 im (trn thang im 9) 3. Bi cnh ti Vit Nam i Vit Nam, nm 2012, gn 75% ngi tr (t 14-24 tui) tng c quan h tnh dc trc hn nhn*. Nhng trong s ch c khong 45% i tng s dng bao cao su, v c n i tng s dng cm thy ngi ngng mi khi phi t mua sn phm ny*. Trong khi , mi nm, Vit Nam c khong 800.000 n 1.000.000 ca mc cc bnh ly truyn qua ng tnh dc khng an ton (STIs), vi khong 20 loi bnh khc nhau**. ng ngha vi vic c mi 70 ngi Vit trng thnh, c 1 ngi mc STIs. Vi v tr l thng hiu tin phong, OK mong mun tng t l i tng s dng bao cao su Vit Nam, t tng t l cc bn tr c th t m bo an ton tnh dc v sc khe, cui cng gim t l ngi mc bnh STIs cho x hi. 4. thearts: - Ngi Vit Nam vn cn ngi ngng khi nhc n vn tnh dc v ngi khi phi ra ngoi mua BCS =&gt; Kh trong vic qung co mt hng BCS.--Opportunities: - gii tr cng ngy cng c iu kin tip xc nhiu hn vi thng tin v tnh dc v tnh dc an ton- bit nhiu hn v s an ton bc nht ca BCS. - Cc nhn hng BCS hin nay vn cha c nhiu hot ng marketting a dng nhm khuyn khch ngi tiu dng Vit Nam cho nn th trng ca OK l kh rng ln.strength: weakness: BCS l vua ca cc bin php trnh - BCS Ok cht lng ca BCS OK khng thai. c tt lm, nht l thua xa Durex Ok l thng hiu BCS quc t u =&gt; y mnh vic marketing. tin Vit Nam. - Ok khng c nhiu loi. Bao b cn H thng bn hng khp c nc. n gin, khng c tnh hp dn. c nh nc tr gi cho nn l Nhn hiu BCS cht lng r nht=&gt; mi ngi dn u c th mua BCS Ok bo v sc khe tnh dc cho mnh. Thng hiu c s dng nhiu 5. Khch hng mc tiu - Nam N, l ngi Vit Nam, 18-24 tui, ch yu TP.HCM v H Ni.( trong quan trng nht l nam) - Thu nhp: BCD - C quan h tnh dc hoc c quan tm n quan h tnh dc v bao cao su. 6. S tht ngm hiu IN kha cnh tm l: Tnh dc l bn nng m ai cng t m v mun, t nht l 1 ln mun th nhng nh kin x hi Vit Nam vn cn nng n v quan h tnh dc - quan h tnh dc l vn t nh, . V cng ngi ni chuyn hay chuyn tr nhiu v cc bin phpSIGHT: kha cnh hnh vi: V s ngi ngng nn mc d c rt nhiu ngi bit v cc bnh ly qua ng tnh dc nhng ngi phi ra ngoi tim mua BCS, khi t nhin bng pht tnh cm khng kim c mnh m quan h tnh dc lc khng c sn cho nn lm i.Quan im ngh rng tht l nht.s cm gic b cht gy mt kh nng tn hng.Cm thy chuyn g n cng phi n nn cha tng th eo BCS ln noBi ri khi s dng BCS ln u tin lm tri qua cm xc hng khi cho nn th khng c 7. tng ln bao qut Khng ch l tng v gip mi ngi thc, bit s dng v s dng tt BCS trong quan h tnh dc. Chin dch cn hng n gip mi ngi c c cm gic tt nht trong quan h tnh dc v t nh khi ra ngoi mua BCS t tp thin cm cho khch hng v khng nh v th hng u ca thng hiu BCS OK 8. Chin lc trin khai Marketing ca thi i sao kim. 9. T l ngi c internet ngy cng tng cao T l ngi xem youtube ngy cng tng cao T l ng tham gia facebook v cc hot ng trn face ngy cng tng. 10. + Cc knh truyn thng t s lng nhiu ny rt ph hp vi marketing 1 ngnh nhy cm nh BCS. V ngi no quan tm c th c nhn vo nhng trang wet ny m khng s ngi khc qu pht hin m sinh ra d ngh. + gii tr ngy nay thch nhng g th v em li cm gic cho h m khng thch nghe nhng li rn dy nhm chn khng c tnh thu ht 11. chin lc i t th gii o n th gii tht v kt ni 2 th gii li vi nhau. MARKETING ONLINE Chin dch u tin s pht hnh trn knh youtube: ( KNH KHI U) 1 chui clip hi hc v vn tnh dc khc nhau truyn b kin thc v cc vn tnh dc nh l nhng cn bnh ly qua ng tnh dc, cch s dng v bo qun BCS tt. 1 tun 1 clip. V clip m u l 1 clip hi hc v t nh v vic chn khng ng kch c BCS vi slogan ng dng, chun size Phn cui ca video s gii thiu sn phm mi ca BCS: ph kin BCS v hp OK en.( i t o n thc) 12. Ph kin BCS: ( l do: thng mi ngi hay ngi ra ngoi mua BCS v s nh mt d ngh ca ngi xung quanh v thng bo qun nhng ni khng c iu kin nh trong v) tng thc hin: nhm mun bin BCS cng c th tr thnh 1 mn ph kin thi trang y tnh snh iu v ph kin va bo qun tt c cho BCS m n ng hay ph n u c th mang theo d dng m khng b qun v d nh mc kha in thoi c ngn b mt c th nht va chic BCS, Sn phm vi slogan: ti trch nhim nh vo tm l mun trng thnh ca gii tr mun th hin mnh ln. 13. Hp OK en: L do thc hin: gii tr lun thch ci g b n m h mun khm ph v khoe mnh khm ph ra c ci g. l nguyn nhn cho tng ny. Trong mi hp OK en, ngi mua s c 1 chic BCS v 1 vt km theo. NHng h s khng bit l BCS loi no ngoi tr bit kch c ca chic BCS ra . vt km theo c th l sex toy, lt gi cm, .. hon ton l iu b n. V sau khi s dng xong nhng mn h s c 1 m ng thng tin trn trang ch facebook ca OK: h c th chp hnh ng ln trn wall v th hin mnh cm nhn nh th no sau khi s dng nhng vt b n nh vy. 1 t admin s cp nhp s lng cc ph kin, khi c ngi su tp s c nhn phiu ngh dng khch sn cao cp. 14. Knh facebook ( knh tng tc chnh khch hng v cng ti) - ng cc sn phm, ph kin thi trang BCS v cp nhp link clip youtube. - Nhn din nhu cu v phn hi ca khch hng v sn phm , knh phn phi v cng ty. - L ni cho mi ngi bn lun v sex mt cch thoi mi v ci m. - Post cc poster: Chin dch poster u tin m nhm mun truyn t nh video u tin th hin l vic chn ung size c th tn hng tt nht trong cuc yu. - Nht l post nhng t tung ra lot box OK en mi. 15. knh mua bn hng online- knh t vn Do tm l vn cn e ngi khi phi ra cc tim mua BCS cho nn hnh thc mua bn hng online va c th to c s kn o va c th thoi mi cho mi ngi la chn nhng nhm mun nng cao hn 1 bc na theo nh tiu ch ln nht m tng chung ra l gip mi ngi c c cm gic tt nht trong quan h tnh dc . i ng nhng ngi bn hng online va l nhng ngi t vn. H l nhng ngi c kinh nghim trong tnh dc hc, c th t vn trong chuyn chn gi t nh m khng bit ni vi ai. V d nh khi quan h ln u tin khng bit phi lm nh th no, i ng t vn ca Ok sn sng tr chuyn cng bn bn c thm s t tin.=&gt; to thin cm cho ngi tiu dng ng thi khng nh v th ca sn phm OK 16. Thi gian thc hin Nhm i tng khch hng l 18-24 c th phn ra lm 2 phn khc: i hc v sau i hc. Theo kho st nhng lc t xut quan h l nhng lc i chi xa, cc bn thng khng chun b trc. Cho nn nhm quyt nh chn mc l vo k ngh h: phn ra lm 3 giai on. 17. trc ngh h ( 3/2013)ngh h ( 7/2013 9/2013)Sau ( 9/2013-12/2013)Ngh h (Sau )Pht Clip u tin thu ht s ch Trang facebook chia s kin thc v tnh dc nht l s dng BCS quan h tnh dc an ton Tuyn truyn v vic mua BCS OK online trn trang chTo s ch v ti nh v thng hiu sn phm ng thi truyn b s tin li khc xa khi mua v mag theo BCS ( chi ph 1,5 t)Gii thiu nhng ph kin BCS Test xem: lt view,Lt like , lt xemTrn trang ch online, sHng th . 18. trc ngh h ( 3/2013)ngh h ( 7/2013 9/2013)Chun b v y mnh cng tc t vn online Tung ra sn phm box OK enSau ( 9/201312/2013)Ngh h (Sau )To s thch th v thin cm cho khch hng t khng nh thng hiu sn phm 19. trc ngh h ( 3/2013)ngh h ( 7/2013 9/2013)Sau Ngh h ( 9/2013(Sau ) 12/2013Lm kho st nh gi xem khch hng c thch th v phn ng nh th no i vi chin dch thay i ph hp Phn ng ca khch hng v sn phm ci tin. Xem duy tr ca chin dch ( 3 thng test 1 ln)</p>