Young Marketers 3 - Semifinal - GAKU

Download Young Marketers 3 - Semifinal - GAKU

Post on 02-Jul-2015

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About Young Marketers l mt sn chi mang tnh tri nghim & nh hng cho nhng marketer ti nng ca Vit Nam trong tng lai. Mission Young Marketers - Empower the next marketing generations Description D n Young Marketers l 1 sng kin v c thc hin bi cng ty REDDER Advertising, v c c vn bi cc tn tui hng u lnh vc marketing & advertising ti Vit Nam. Young Marketers n 2013 bao gm 2 hot ng chnh l Young Marketers Contest & Young Marketers Elite Development Program nhm mc ch nh hng, tm kim v pht trin th h marketing tip theo ca Vit Nam.

TRANSCRIPT

  • 1. OUR BIG IDEATHE GIANT CLOCKby GAKU from RMITWhat are we selling?8-HOUR INVESTMENT FOR YOURCHILDs LIFETIME ACCOMPLISHMENT

2. CONTENTI. SituationII. Brand1. Overview2. DifferentiationIII. ObjectivesIV. Market1. Segmentation Targeting2. Consumer InsightV. Big IdeaVI. Deployment PlanVII. Budget Allocation 3. I. SITUATION 4. I. SITUATION 5. 1. Overview Core ValueLove Compliment RecognitionMissionFulfillment of future generations potentialsProductParent course, 8 hours, 500,000VND/familyContent:Quiz for kidShichidamethodReality practiceII. BRAND 6. Method Glenn Doman Montessori Kyna ShichidaObjectiveBraindevelopmentEarly ageLearn by sensesInterrelationsEncourageindependenceAdaptabilityEducationwithout violenceEmbracing kidsuniquenessappropriateeducation Full potenalsOriginAmerica180 countriesItaly100+ yearsVietnam1+ yearsJapan35+ yearsContentLanguageSimple mathsLanguage, maths,cultures, soft-skillsRules of appraisalMannersQuiz for kidsShichida methodReality practice2. Differentiation 7. III. OBJECTIVESObjectives Business SocialShort-term VND16bil50% Brand Awareness30% Engagement32,000 Registrations5% decreaseLong-term VND64bil80% Brand Awareness50% Engagement128,000 Registrations15% decrease 8. IV. MARKET1. SegmentationIn-depth InterviewSample size: 30 CarelessParents7%Parents-Know-Best7%TigerParents13%Nurturers26%InstinctParents47% 9. IV. MARKET1. SegmentationIn-depth InterviewSample size: 30 CarelessParents7%Parents-Know-Best7%TigerParents13%Nurturers26%InstinctParents47%Target Market: Instinct ParentsDemographic25 - 35, BC+Female , education 12+Family size: first child