young marketers elite graduation 2015 - team 2
TRANSCRIPT
B P H O N E
M A R K E T I N G P L A N
GROUP 2
A f u t u r e w h e n d i g i t a l
b e c o m e s p a r t o f t h e r e a l i t y
a n d m u l t i p l e s d e v i c e s a r e
n e e d e d t o a c c e s s a c r o s s
t h a t d i g i t a l w o r l d
F U T U R E T R E N D I N D I G I TA L
I S D I S P L AY
4 3 % V I E T N A M E S E O W N 2
O R M O R E D E V I C E S
P E O P L E S W I T C H B E T W E E N
D E V I C E S 2 4 T I M E S / D AY
N O W.
A L L B R A N D S A R E F O L L O W I N G T H AT T R E N D S
TO C AT C H U P W I T H T H E F U T U R E B Y
C R E AT I N G M A N Y D E V I C E S
WHAT
IF BKAV CAN CAPTURE THE FUTURE, BY
LEADING ANOTHER TREND?
T H E I N T E G R A T E D D E V I C E
W I T H S T R E T C H A B L ES C R E E N
A C O N T I N U O U S , E V E R - E X PAN D I N G e x p e r i e n c e o f t h e
d i g i t a l w o r l d
VALUE
L I M I T L E S S
E X P E R I E N C E
OF THE DIGITAL
WORLD
POSITIONING
OPTIMUM SEEKER WANNA BE AMBITION CHASER
I want the feeling of being served by
technological advancement and
enjoy the way it improves my life
experience
My personal devices define who I
am, what I have achieved in life and
how people should see me as.
I want to resiliently running
toward my goal on the most
efficient road
15-28 ABC+ Urban, mostly student
or 1st jobber22 – 30 AB Urban, mostly working
25-35 AB+ Urban, building their
career
Have certain knowledge and can
take full advantage of phone
Looking for things that can help
them to have a comfortable life.
Have decent understanding
about tech
Active social living
Focus on their goal
Deeply understand how
technology can enable them
TARGET SEGMENTS
OPTIMUM SEEKER WANNA BE AMBITION CHASER
MORE SATISFACTORY
EXPERIENCE
ON DIGITAL DEVICES
FULFILLING EXPERIENCE
OF BEING RESPECTED AND
ADORED
CONTINUOUS
EXPERIENCE OF MOVING
FORWARD
Enjoy your every moment B who you are The unstoppable journey
Phone changes into tablet
Price 13,990,000 VND
Simple and light design
Watch changes to phone and
tablet
Price 17,990,000VND
Fashionable, eye-catching
design
Watch changes to phone,
tablet and laptop
Price 24,990,000 VND
Premium design
Strong capacity
PROPOSITION
PORFOLIO
WHAT NEED
TARGET
PROPOSITION & PORFOLIO
Ta r g e t
A M B I T I O N C H A S E R
P r o p o s i t i o n
T H E U N S T O P P A B L E
J O U R N E Y
What story will we tell them about themselves?
N e v e r s t o p
P U R S U I N G
Y O U R
A S P I R A T I O N
LAUNCHING COMMUNICATION BIG IDEA
T H A N K Y O U