thuyet thuyet – hieu hieu

Target audience Age : 28 – 45 Class : A , B+ . Living in big cities & house’s owner

Caring about self-image, new technology & quality

Technology savvy Solid career & have time to enjoy life with family

Umbrella idea

Key message

Samsung curved UHDTV – First masterpiece in the World. Make you ignore everything

Our masterpiece make you cant out of eyes

TriggerPress conference launching event at Vinpearl Luxury Resort – Create strong information about masterpiece product

TriggerInform about 1st public launching version event at Crescent Mall - one of the big & hot Mall in HCMCThe second public launching version event will be launched in Royal City – Ha Noi

experienceAn attractive Samsung area set up with 7 Curved UHDTV that catch up all of customer eyes

experienceA game create that tangible key message “Make you can out of eyes” attract many attentions & joins

Series event introduce about Samsung UHDTV with professor in TV technology on 12 May in HCM & 17 May in HN

experience

AmplifyAmplify information about customer’s feeling + sharing on Social media with photo contest, football game online, promotion program to encourage customer buy product

Comment- Focus on right potential target- Right activation venue- Strong & impressive activity that reflect on the key message