young rivals

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Young Rivals showcasing youth sports…revealing tomorrow’s stars It is estimated that each year, 30 to 40 million children in the U.S. play some sort of organized sport. Supporting this mass of players and teams are at least as many parents, who willingly bestow on their young titans a seemingly endless supply of gear and apparel.

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It is estimated that each year, 30 to 40 million children in the U.S. play some sort of organized sport. Supporting this mass of players and teams are at least as many parents, who willingly bestow on their young titans a seemingly endless supply of gear and apparel. Young Rivals. - PowerPoint PPT Presentation

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Page 1: Young Rivals

Young Rivalsshowcasing youth sports…revealing tomorrow’s stars

It is estimated that each year, 30 to 40 million children in the U.S. play some sort of organized sport. Supporting this mass of players and teams are at least as many parents, who willingly bestow on their young titans a seemingly endless supply of

gear and apparel.

Page 2: Young Rivals

This is made for families, the very same families who login to 1000s of local league websites for information on game schedules, team rosters, rankings and league news.

By making the your brand available, to be tastefully displayed on the thousands of home pages, a link is created to stream video featuring 3 to 5-minute staged competitions between regional youth all-stars,

plus coaching tips on how to improve ones game.

Young Rivalsshowcasing youth sports…revealing tomorrow’s stars

Page 3: Young Rivals

With the simple click of a button on their hometown league website, young players and their families can see streaming video from the sponsor, and select from special online offers on sponsored merchandize not always available at their local sporting goods store.

Reach 40 million youngsters and more importantly an equal number of parents

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Page 4: Young Rivals

Each year around the globe, a new generation of talented athletes is coming of age. Skilled young athletes who are driven to compete. Who are these young potential stars, what inspires them, and just how good are they? Players and parents alike desire to know how their child measures up to others.

With a focus on the family’s role in the development and success of the child, this website can have big time, all-American appeal.

Young Rivalsshowcasing youth sports…supporting family values

Page 5: Young Rivals

PHASE 1 is production of a series of 5 to 7 minute webisodes featuring amateur competitors from multiple sports, matched against each other in staged athletic contests. Family and friends are invited to cheer on their favorite player, in the spirit

of sportsmanship and a friendly rivalry. The series will stream from the sponsor’s website.

What is Young RivalsA two-phased approach

Page 6: Young Rivals

PHASE 2 is the creation of a social networking website where players, families and friends can share videos from their favorite games, special events, bloopers…any video featuring individual competitors.

By posting videos on the site, each local website will gain free streaming capability, and connect them to other leagues and associations across the country and worldwide.

What is Young Rivals

A two-phased approach

Page 7: Young Rivals

Team sports have the power to inspire and motivate young people. Family members often become their biggest supporters. Teenage players and their parents desire to see how their young titans compare to other competitors around the country.

Players and parents alike will want to view featured game tips from the guest professionals.

Who will watch and why?

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Page 8: Young Rivals

Demonstration webisodes featuring all-star players from the Los Angeles area have been produced and are available on DVD, or at www.youngrivals.com or www.finecut.com

Proof-of-concept available

Page 9: Young Rivals

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1400 youngsters (.0034% of 41 million)

each generating $100 in net income covers the cost for the series.

Some basic numbers

Page 10: Young Rivals

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This works out to less than the costof 1 thirty-second spot on ESPN,

including cost to make the ad.

Some basic numbers

Page 11: Young Rivals

Why sponsor?

• e-commerce with selected items availableworldwide, at the click of a button.

• Global support of youth sports programs.

• Expanded Web presence linking to thousands of youth sports websites

• Social networking increases brand awareness.

Page 12: Young Rivals

1. Sponsor interest 2. Define and agree on project goals 3. Budget summary and outline 4. Sponsor approval and funding 5. Pre-production 6. Website development work 7. Series production 8. Links promotion

8 Steps of Project Development

Page 13: Young Rivals

Define Goals

• Phase 1 - produce initial series of 10 webisodes.

• Integrate Affiliates Program for equipment and apparel sales.

• Phase 2 - bring social networking online

• Initiate promotional strategy for placing sponsor links on youth sports websites.

Establish consensus with sponsors for phased project development.

Page 14: Young Rivals

Approvals & Funding

• Contractual approvals

• Funding milestones 1/3 in advance 1/3 production complete 1/3 series premiere

Page 15: Young Rivals

Pre-production

• Identify youth sports leagues across the country for sponsored website links

• Identify promising regional players and leagues

• Cast series host

• Contact suitable sports professionals for guest spots

• Scripting

• Develop shooting schedule

Page 16: Young Rivals

Website Development

• Homepage design• Site architecture• User interface design • Graphic design for “look & feel”• Back end database development• Interactive video development • Social network management

Page 17: Young Rivals

Series Production

• Finalize shooting schedules and scriptsbased on participating leagues, players and guest professionals from region.

• Shoot 10 webisodes in Los Angeles areato minimize travel and expenses for Season

1 the first 10 webisodes will be shot in L.A

• 3 months of post-productionediting at Fine Cut in LA

Page 18: Young Rivals

Links Promotion

• The sponsored link button connects each visitor from their local site to the Young Rivals page, featuring coaching tips and selected merchandise available online.

• A national promotion inviting youth sports websites to link with sponsor.

• Promote social networking site for posting videos.

Page 19: Young Rivals

Young Rivals can take your brand into the homes of tomorrow’s

sports stars.

Contact us at Fine Cut Presentations

818.591.8500 [email protected] visit www.finecut.com to see more

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