younica brandbook 2014/ 15
DESCRIPTION
YOUNICA, unique handmade alpaca knitwear collections. www.younica.comTRANSCRIPT
A/W 2014/15KNITWEAR
Sweater: CARLOS
Younica takes luxury materials and knits them into unique fashions that are contemporary and sophisticated.
Our Dutch designers create looks that are elegant but laid-back, re-fined but playful. We work together with artisans and small manufac-turers in Peru to create high quality knitwear pieces that are one of a kind. Our pieces are made of the finest alpaca and baby alpaca wool, with beautifully crafted details adding personality to each pie-ce. We have a passion for quality and design. Younica turns pure materials into pure style.
Younica is about being yourself and bringing people together. Come be a part of our beautiful world.
YOUNICA LOVES LIFE REFLECTED IN BEAUTY
YOUNICA KNITWEAR
Cardigan: CARMEN
Cardigan: MANUEL
Sweater: SARA
Sweater: OSCAR
Fashionable and comfortable, our knitwear unites urban design and luxurious alpaca.
Whether you dress our knits up or down, they emanate a relaxed ele-gance. Younica’s A/W 2014/15 Collection features unique textures and patterns and clean, understated forms. Each piece is well-cut and made to fit perfectly. Close attention is paid to finishing touches and creative details. Our pure alpaca and blended alpaca wool is warm, strong and deliciously soft. Younica knits come in an array of natural colours, including several extraordinary multi-colour blends. Each piece is chic, versatile, and crafted to endure.
YOUNICA KNITWEAR
A/W 2014/15 COLLECTION
Sweater: VERONICA
Sweater: KATIA
Sweater: RAFAEL
Younica is about creating beauty together, from the first inspiration to the last stitch. An international collaboration, Younica fashions are designed in The Netherlands and made in Peru.
The workshops of the knitters and weavers we work with are found in the shantytowns of bustling Lima and the highlands of Huaraz. We strive for a sustainable business model which empowers our Peruvian partners by building their skills and introducing them to the global market. Working closely together, we nurture each piece from swatch to end product, focusing on the smallest details. The end product is finely crafted, original knitwear combining contemporary design with the finest natural materials. Inspired garments woven from the best of both worlds.
YOUNICA KNITWEAR
DESIGNED IN AMSTERDAM, MADE IN PERU
Our knitwear collection is crafted from exquisite alpaca, one of the finest fibres in the world. A camelid originating from the heights of the Andes in South America, alpacas have been prized for their qua-lity wool since pre-Incan times. The unique climate and diet of the Andean alpaca create a fine, silky coat. Alpacas require a lot of space and live at a high altitude. The extreme climate of the Andes have made them extremely resilient. Alpaca wool is strong, warm and luxurious, adjusting to your body temperature. Soft and silky to the touch, it is also hypoallergenic and durable. It exists in 22 naturally occurring colours. Baby alpaca is a rare type of highest quality alpa-ca wool which is extremely fine and soft.
YOUNICA KNITWEAR
CRAFTED FROM EXQUISITE ALPACA
CONTACT
YounicaSaskia van [email protected]
www.younica.comwww.facebook.com/BeYounica
Sales agentsHopes & Fears agency
Theodoor Kuster & Jelle [email protected]
CREDITS
PhotographyVita June
www.bokehphotoclub.com
Graphic designElena Cuadrado
www.elenacuadrado.com
DesignerJaniek Koppe
StylingTatiana Moonen Capozzoli
Hair en make-upIsabelle Puelinckx
CopywriterMaya Taal
ModelsFlag models
www.flagmodels.com
