your beauty brand blueprint content strategy

Your Beauty Brand

Content Blue PrintPrepared by Adinda Khairani

Your Product RegimeProduct BDedicated for mature audience who are delicate and feminine

Product CDedicated for smart, active woman who strives to be the best

Product CDedicated for young ladies who are cheerful and yet care for their skin

Product ADedicated for those who appreciates the latest beauty trends

If our brand could be a human, this is how they look like...

Product B Product C Product CProduct A

Trendy

Beauty Enthusias

Feminine

Classy Chic

ActiveYoung

Energetic

Your Product CharacteristicYour Skin CareThey are consist of 4 different brands, each with moderate to heavy level of campaign and digital activity.

Your Supporting ProductConsist of 1 brand with different color range. Have a very little placement on your social media asset and thus need to maximize their presence.

How to maximize each of brand presence in digital

◉ Elevate the quality of each brand’s post, content & visually◉ Strategic planning for content post & placement numbers◉ Suppport each brand’s campaign

1. Hygiene ContentThis is our daily or at least regular content that is always on “pull” content and designated for our core audience. The difficulty level for the creative treatment will be around easy to moderate. Hygiene content are created around the core interests relevant to the ideal viewer or our targeted audience. Example :

How-to What-is Hacks

Hygiene Content Post Quantity

Instagram Twitter Facebook

Previous : 5

Proposed Post: 4Previous : 5

Proposed Post: 1

Previous : 5

Proposed Post: 4

This number comes from the recommendation of the Social Media Squad*

*Per Week Post

2. Hero ContentThis is the content that was previously popular in viral marketing. This could be a blog, article, or video that attracts enormous numbers of visitors and in which us – as a creative agency – invest a lot of time and effort. This may be content related to the most important event or product launch of the year.Example :

Cinema graph Stop-Motion Creative Video

Hero ContentPost Quantity

Instagram Twitter Facebook

Previous : 0

Proposed Post: 2Previous : 0

Proposed Post: 0

Previous : 0

Proposed Post: 2

This number comes from the recommendation of the Social Media Squad*

*Per Month Post

Total IG Hygiene Post / Week : 4

Total IG Hero Post / Month : 2

Our Content Post Proposal

Channels Facebook(Hygiene)

Facebook(Hero)

Instagram(Hygiene)

Instagram(Hero) Twitter

Week 1 4 0 4 1 1

Week 2 4 1 4 0 1

Week 3 4 0 4 1 1

Week 4 4 1 4 0 1

*Monthly post are not including the adaptive post

Total FB Hygiene Post / Week: 4

Total FB Hero Post / Month : 2

NATURALITYA mandatory task from your brand guideline:

this should be reflected in all creative treatments for our proposed content.

Implementing The Naturality On Our Content Pillar

Product 50% Brand

50% Naturality

Trivia50% Others

50 % Naturality

Lifestyle50% Trend

50% Naturality

Samples - Product

Brand Naturality

Samples - Lifestyle

Trend Naturality

Content Mapping - Facebook

Days Mon Tue Wed Thu Fri Sat Sun

Week 1 Product Trivia Product Lifestyle

Week 2 Product Lifestyle Hero Product Trivia Product

Week 3 Lifestyle Product Product Trivia

Week 4 Hero Product Lifestyle Product Product Lifestyle

Product : 2Trivia : 1Lifestyle : 1

Content Mapping - Instagram


Week 1 Product Trivia Product HeroProduct Lifestyle

Week 2 Lifestyle Product Trivia Product

Week 3 Hero Product Lifestyle Product Product Trivia

Week 4 Product Trivia Product Lifestyle

Product : 2Trivia : 1Lifestyle : 1

Content Mapping - Twitter


Week 1 Product

Week 2 Trivia/ Lifestyle

Week 3 Product

Week 4 Product

Product : 3Lifestyle : 1

Let’s review some of our content conceptsRoute 1 – Support Color GridCreate a neat and attractive visual gallery on ur instagram by using color blocking as the rule of the content placement.

Route 2 – Support Theme GridCreate a neat and attractive visual gallery on our instagram by using theme and topic blocking as the rule of content placement.

Support Instagram Theme Grid

Weekly theme : Product

Weekly theme : People

Weekly theme :

Naturality

Product Placement


Week 1 Product Trivia Product HeroProduct Lifestyle

Week 2 Lifestyle Product Trivia Product

Week 3 Hero Product Lifestyle Product Product Trivia

Week 4 Trivia Product Lifestyle Nature\

Product – People – Nature – Product - People

Nature – Product – People - Nature

Product – People – Nature – Product - People

Nature – Product – People - Nature

Some Routes For Instagram Theme Grid

Route 1 – Support Color GridCreate a neat and attractive visual gallery on ur instagram by using color blocking as the rule of the content placement.

Route 2 – Support Theme GridCreate a neat and attractive visual gallery on our instagram by using theme and topic blocking as the rule of content placement.

Product A Product B Product C Product C

PRODUCT PEOPLE NATURE












5 4 45 6 3 36







6 6 33EP Ratio EP Ratio EP Ratio

Cons for all this color themed grid system are the ratio of the product appearance monthly (although it can be

balanced next month), for instance:

5 4 45 4 5 54

This month Next month

So, every product will appear at all pillars after 2 months EP period.

The other issue is adaptive content. But to encounter this, can be done by posting 3 connected contents each deployment to keep the content grid

balanced. For instance:SW PA

CN

LC

So, it is really necessary to consider the importance of the adaptive.

SW PA

LC CN SW

SW PA

CN

LC

SW PA

LC CN SW

AD AD AD

Also, it has to take into consideration that there will be a shift each time we post a content inside the grid.

SW PA

CN

LC

We recommend the 4:5:4:5 EP ratio for the consistency of the grid system.

SW PA

LC CN SW

PA LC

SW

CN

PA LC

CN SW PA

SW PA

CN SW

LC CN

PA LC

SW PA

CN SW

CN

LC

PA

SW

CN

LC

SW

CN

LC

PA

SW

CN

CN

LC

PA

SW

CN

LC

CN

LC

PA

SW

LC

PA

+ +

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your beauty brand blueprint content strategy

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