your best choice dominai & associates, plus keller ...... · keller williams realty associate...

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Dear Future Client: Thank you for the opportunity to provide this material to you and for considering us to market your home. Enclosed you will find information relevant to the listing, marketing and sale of your home, as well as a detailed overview of our extensive real estate sales and marketing experience. Additionally, you will see that we have built a staff of four specialists to assist you in the fastest possible sale of your home. In general, why your best choice for marketing your home is Dominai & Associates, plus KELLER WILLIAMS REALTY Atlanta Partners. I have enclosed some information that I would like you to preview prior to our getting together. Please take a few minutes to read through the material and: Fill out the “Seller’s Questionnaire” Complete the “Seller Survey” We believe you will find this information to be helpful and enlightening. Your preview of it will allow us to spend the maximum time discussing the marketing and sale of your home when we meet with you in the next couple of days. Should you have any questions, please feel free to call us. We look forward to meeting and working with you in completing the sale of your home at the highest price, in the shortest possible time, and in a manner most convenient to you. Sincerely, Dominai & Team ABR,CRS, GRI, CHLMS, CDPE, CNE, MCNE, REALTOR®, Associate Broker KW Associate Leadership Council Dominai & Associates

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Page 1: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Dear Future Client:

Thank you for the opportunity to provide this material to you and for considering us to

market your home. Enclosed you will find information relevant to the listing, marketing

and sale of your home, as well as a detailed overview of our extensive real estate sales

and marketing experience.

Additionally, you will see that we have built a staff of four specialists to assist you in the

fastest possible sale of your home. In general, why your best choice for marketing your

home is Dominai & Associates, plus KELLER WILLIAMS REALTY Atlanta

Partners. I have enclosed some information that I would like you to preview prior to our

getting together. Please take a few minutes to read through the material and:

Fill out the “Seller’s Questionnaire”

Complete the “Seller Survey”

We believe you will find this information to be helpful and enlightening. Your preview

of it will allow us to spend the maximum time discussing the marketing and sale of your

home when we meet with you in the next couple of days.

Should you have any questions, please feel free to call us. We look forward to meeting

and working with you in completing the sale of your home at the highest price, in the

shortest possible time, and in a manner most convenient to you.

Sincerely,

Dominai & Team ABR,CRS, GRI, CHLMS, CDPE, CNE, MCNE,

REALTOR®, Associate Broker

KW Associate Leadership Council

Dominai & Associates

Page 2: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

A Personal Pledge To You

Our homes are lifetime investments and they carry with them strong personal ties. We know that selling a home ranks among our clients’ most important experiences and we strive to approach our task with sensitivity, concern and competence. To us, the business of selling real estate is in fact a full time business, not a hobby. “We pledge to use our extensive knowledge and expertise, along with the latest technologies to provide to you the absolute highest performance, efficiencies and professionalism in the process of selling and /or purchasing your home.

By: Dominai Reeves

Page 3: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

DOMINAI & ASSOCIATES PRELISTING PORTFOLIO

TABLE OF CONTENTS

Page Contents

1 Dear Future Client

2 Personal Pledge

3 Table of Contents

4 Dominai’s Resume

5 Mission Statement

6 Meet Dominai & Associates

7 Are You Ready

8 Top 10 Selling Services Offered

9 The Team – Marketing Experts

10 What Does “REALTOR®” Mean?

11 Dominai & Assoc. Client Comments

12 Why Price It Right?

13 The Truth About Appraisals

14 The Selling Process

15 Preparing Your Home

16 Marketing Your Home

17 Marketing Your Home – Continued

18 Marketing Your Home & Advertising Websites

19 Offers and Negotiations

Page 4: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

RESUMÉ

Dominai Reeves Dominai & Associates

KELLER WILLIAMS REALTY Atlanta Partners

Sugarloaf Market Center

1960 Satellite Boulevard Suite 1100

Duluth, GA. 30097

678.775.2646 E-Mail: [email protected]

Web Site: www.Dominai.com

PROFESSIONAL ACCREDITATION

Broker Associate

Accredited Buyer’s Representative – (ABR) Master Certified Negotiation Expert (MCNE) Team Leader

PROFESSIONAL ORGANIZATIONS

National Association of REALTORS® (NAR) Georgia Association of REALTORS® (GAR) Member of Real Estate Buyers Agent Council (REBAC) Northeast Atlanta Metro Association of REALTORS®, Inc. (NAMAR) Keller Williams Realty Active Associate Leadership Council Member

Keller Williams Relocation Keller Williams International

ACHIEVEMENTS

Keller Williams Realty Associate Leadership Council (ALC) 2011-2014

Keller Williams Mega Agent, Top Producer

Lifetime Member Million Dollar Club

Elite REALTOR® Society, Gold Level 2008’ 2009

Recipient of the RE/MAX “Executive’s” Award, “100%” Club Award 2005-2009

Mark Leader’s Shining Star Award, December 2002

Positioned in top 1% KELLER WILLIAMS REALTY ATLANTA PARTNERS

Sold 18 million dollars of Real Estate in 2014. Closed 67 Homes

Page 5: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Bachelor of Arts and Sciences, University of Georgia 1992

DOMINAI & ASSOCIATES REALTY

CORPORATE FOCUS

I. MISSION STATEMENT: To lead the real estate

industry in demonstrating superior service and to extend extra

ordinary commitment to those we serve.

II. VALUE STATEMENT: All individuals and

organizations operate by value systems, expressed or implied.

We are dedicated to three primary values:

A. Integrity: We do what we say we will do, and

more. We are driven by principals rather that feelings, and

expect to be held accountable. We accept the responsibility for

our success, and do things others are not willing to do.

B. Service: We enthusiastically provide superior

service, and know that our rewards are proportional to the

quality of our service. We build and maintain positive

relationships with all stakeholders in the transaction through

effective communication, timely follow-up, and valuable

feedback. We listen to the needs of our customers and use our

experience to meet these needs.

C. Professionalism: We continuously enhance our

ability to meet the needs of our public. We effectively

cooperate with co-op agents in an environment of trust. We

persevere and put forth the extra effort necessary to insure

success. We treat others as they should be treated rather than

reacting to how we are treated.

III. SUCCESS FACTORS: The three things we must do

to insure success are:

A. Employ excellent people.

B. List marketable properties.

C. Market effectively.

DOMINAI & ASSOCIATES

Keller Williams Realty Atlanta Partners

1960 Satellite Blvd., Suite 1100

Duluth, GA 30097

678.775.2646

www.Dominai.com

DOMINAI’S

PERSONAL FOCUS

I. VALUE SYSTEM:

A. Human Value: I believe we are all unique

children of God. I have positive expectations of people and

value their differences. God is first, then family; and all else

follows.

B. Total Responsibility: I value myself, and believe

my results in life are my responsibility. I constantly expand my

circle of influence. I live by my own priorities and values as I

fulfill my duty to grow as a person. I take daily action on the

vital few things that move me closer to fulfillment and

realization of my potential.

C. Mutual Benefit: I believe that all rewards come

from service to others, and that everything we give comes back

multiplied. I believe in the Biblical law that we reap what we

sow. I operate by the principle of win/win.

II. MISSION STATEMENT:

A. Summary: I make the world a better place by

living a life of purpose, with a Christian view of eternity,

accomplishing worthwhile goals aligned with my values,

improving the quality of life for others and myself.

B. Expansion: I empower people to be all they can

be, providing unconditional love and support as they build

their self-esteem. People like themselves best when they are

with me. I treat people as they should be treated, not how they

treat me. I stay spiritually, mentally, and physically fit. I show

wisdom through the correct application of knowledge,

maintaining a lifelong quest for learning. I have integrity - my

word is my bond. I fulfill my potential to be all God meant for

me to be by pursuing ever greater challenges. I demand

excellence of myself and respect it in others. I focus on

pleasant results more than pleasant activity.

III. SUCCESS FACTORS: The three things I must do to

be successful are:

A. Be true to God, others and myself.

B. Serve others through purpose aligned with principles.

C. Create my future with worthwhile goals.

OUR MISSION AND VALUE STATEMENTS

Page 6: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

ARE YOU READY FOR PERFORMANCE

AND RESULTS?

When getting your home SOLD is really important to you . . .

Call in one of the Top Performing and Most Professional REALTORS

in the area. . . .

Dominai & Associates

ASSOCIATE BROKER, ABR, MCNE,CRS, GRI,

CLHS

Over 10 Years Successful Experience

Personal Staff of Assistants and Buyer’s Agents

OUR Performance Places US in the TOP 5%

Of All Real Estate Agents Nationally

Call Dominai Now!!

678.775.2646 [email protected]

Page 7: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

DESIGNATION

WHAT IT MEANS

TO YOU,

THE SELLER

Page 8: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

What MCNE Designation Means

The Master Certified Negotiation Expert (MCNE) designation course is designed specifically to give

Realtors® and real estate professionals, the knowledge, training and ability needed to become an expert

negotiator - a vital skill required for real estate transactions.

When becoming a CNE expert, we are able to facilitate superior results in all real estate negotiation situations.

Page 9: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Dominai’s 10 SELLING SUCCESS SERVICES

Not all REALTORS® or firms offer the same services to sellers. We know, because of our successful experience,

that you are interested in getting the highest price, the most favorable terms, with the least inconvenience. We offer

you this complete package of services.

1 FULL TIME SUCCESSFUL SELLING Real estate sales is a full time, round-the-clock profession. We are ready to serve you at your convenience. We are committed

to getting you the highest price, with the least inconvenience and at the most favorable terms possible. Five licensed

REALTORS working specifically on your listing.

2 RELOCATING NEWCOMERS Based on our past service, local business firms and past clients keep us informed about newcomers to our

community. National research shows that 50% of the people moving in America are moving from one town to

another. This is a very important source of buyers for your house.

3 FINANCIAL SUPPORT Our knowledge of financing, experience with all types of buyers, and personal contacts at local financial

institutions helps us more quickly assist buyers in getting loan approval on your house.

4 PRICING Value and price are often two different things. You set the asking price, we help by showing you the value of other

homes, that have sold, that are similar to your house. This value report is called a "market value analysis" (MVA)

or a "comparative market analysis" (CMA).

5 EQUITY ESTABLISHED Naturally, the most important figure to you is the net amount of money you will have left when you sell your house.

We want to maximize that amount for you.

6 QUALIFYING BUYERS You get buyers, not lookers. Our prospects are qualified in four areas before we show them homes. We know

about their wants and needs, financial situation, motivation, and buyer knowledge. Your time is not wasted in

showings to unqualified buyers.

7 THIRD PARTY NEGOTIATING The best way to negotiate any financial transaction is with a third party who is working in your best interest.

Professional third party negotiating is one of the most important services we offer you.

8 MARKETING SERVICES Marketing your home properly is a combination of many factors. We help you recognize little things that will

improve the value of your home. We promote your home to real estate members of our cooperative selling team,

and help you coordinate all the little things that go into getting you the highest price.

9 ADVERTISING You receive local as well as INTERNET advertising through our ad marketing schedule. Several sources of

advertising are used to help sell your home. Image advertising is very important. It continually generates calls

into our office from people who are looking to buy.

10 BUYER RESERVE Because of our consistently high sales volume, past clients and large database, we have a reserve of buyers who are

qualified and actively looking. Each of our associates is currently working with several of these buyers.

Page 10: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Dominai & Associates Realty

YOUR MARKETING EXPERTS

As your marketing team, we make personal financial investments in the sale

of your home.

Unlike agents of other companies, whose limited advertising budgets are

controlled by their brokers . . . we determine our own advertising expenditures

and target them to the most appropriate media for best results, including the

World Wide Web. We know what works and what doesn’t work.

Maximum Impact . . . with "Dominai & Associates Realty", you get a team

of two licensed agents plus administrative support, working full time to sell

your property. We talk to many more buyers, do expanded advertising and in

general, devote much more time and effort to marketing and closing the sale of

your home.

We are an office within an office . . . my personal staff includes two

exceptionally trained Assistants, to properly manage the marketing of your

property to the general public, other agents and offices, and prospective

buyers. A team of six, specializing in various areas, to get your home sold.

To ensure that you are provided top drawer in service, we are all trained in the

use of state-of-the-art technology. Our technology consists of networked

computer systems with desktop publishing and laser printing capabilities,

communication tools consisting of four phone lines, voice mail messaging, e-

fax, e-mail, web sites, PDA’s and cell phones. . . plus top-of-the-line realty and

office automation software.

We are determined and committed to find the right buyer for you, at the

highest possible sales price, in the shortest possible period of time.

THAT'S DOMINAI’S COMMITMENT

DOMINAI & ASSOCIATES

Page 11: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

MAKE SURE YOUR AGENT IS A REALTOR®

Every Agent is NOT a REALTOR®

Dominai & Associates are Professional, Educated and Experienced

REALTORS®, Prepared to Represent You, Whether You Are Buying or Selling.

REALTORS® are bound by a code of ethics and have pledged to protect and promote the interest of

their clients by providing fair treatment for all parties involved in the real estate transaction. Here

are some of the ways a REALTOR® can help you sell your home:

Knowing the market, a REALTOR®

gives you a quick exposure to the maximum number of

buyers.

A REALTOR®

qualifies prospects by price range and housing needs.

A REALTOR®

knows current real estate values and can help you set a realistic, competitive

price, to market your home effectively.

A REALTOR® is familiar with the local home loan market and can help you determine whether

seller-assisted financing may expedite your sale.

A REALTOR® can figure net proceeds from your sale, taking into account your outstanding loan

balance, closing costs, and possible owner financing.

A REALTOR® can tap an even larger market through referrals and marketing techniques.

A REALTOR® frees you from the problems associated with showing your home such as phone

inquiries, appointments, showings, and negotiations of the contract. Your home is shown only

to serious, qualified buyers.

A REALTOR® maintains objectivity in presenting offers and counter-offers.

A REALTOR® can familiarize you with closing procedures by explaining in advance.

Dominai & Associates are “Realty Specialists”

We Are Your Best Choice When You Need a REALTOR®

Call Dominai Now!!

Keller Williams Realty

678.775.2646 www.Dominai.com

Impressive Services For Important Transactions

Whether buying or selling, accessibility, convenience and satisfaction are very

important. That’s why it pays to work with a REALTOR®

member of the National

Association of REALTORS®

and a professional who follows a strict Code of Ethics.

REALTORS® are more than salespeople. They are market analysts, mortgage

qualifiers and negotiation facilitators. REALTORS®

can guide you through the

property transaction – providing information and resources needed for you to make

sound decisions. So, whether buying or selling, seek the services of a REALTOR®.

DOMINAI & ASSOCIATES, REALTORS®

BROKER ASSOCIATE, ABR, CNE, GRI, CHLMS, CDPE The term REALTOR® is a registered collective membership mark, which identifies real estate professionals who are

members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.

Page 12: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Prelist Portfolio Page 11

“…Thank you for your July 1 letter. We were impressed by

your professional services and even more so by your

generosity to The Susan G. Komen Breast Cancer

Foundation.”

Gary and Vicki Knisely (717-818-5610)

“Dominai did an exceptional job finding us a home here in

Georgia. Her service was outstanding and I would

recommend her and her group to everyone. Thank you for a

positive experience.”

Ricky and Judy Steele (678-227-8869)

“Dominai was a good agent. She is a caring person. She

went beyond her call of duty to make sure we were happy!

We are so happy with our new home. It’s exactly what we

wanted.”

Aaron and Laura Kight (770-856-8131)

“My husband, Dave, and I were referred to Dominai by

friends who had worked with her to sell their home, as well

as purchase a new one. While we interviewed several realtors

we were in agreement that Dominai was the right realtor for

our family. We were impressed with her attention to detail,

knowledge of the changing housing market and her no

nonsense approach to guiding us through the process. With

her expertise we were able to have a signed contract on our

home within 7 weeks of when it went on the market. Dominai

then helped us find our dream home in our target school

district - just in time to enroll our daughter for the beginning

of the school year.

Dominai and her team took care of all the legal and behind

the scenes details involved in coordinating the sale and

purchase of both homes, allowing us to focus on the logistics

of our move.

After 2 1/2 years we are still in love with our new home.

Whenever the time comes for our next move we will be

calling on Dominai. She is a woman of character and

integrity and we have total trust and confidence in her.”

Pastor David and Anne Nowak (678-985-3526)

Dominai: Thank you so much for all your help in finding our

new home. The dust is starting to settle and a good number of

boxes are unpacked so we’re making good progress. Your

Cutco house-warming gift was my favorite item for over 2

weeks as I could not find my cutlery or knives so the new

spreader served so many functions – it was great! Much

appreciated & will be a constant in our kitchen.

If you find yourself in the neighborhood with other clients, do

feel free to pop by, ok? Otherwise, I’ll be in touch again

before too long.

Bess Klein

Dear Dominai,

Thank you for helping us sell our home. I think the timing

was right and your tenacity was great. Thank you for

marketing our house and using all your sales tactics to get it

sold. Your hard work, faith and belief in God made it all

happen.

Thank you so much; we will definitely refer you to others and

keep you in mind when it’s time to do it again. Tell Cyndy

“hello” and thanks also.

Frederick & Laurie Standfield

“We first met Dominai in 2005. We were trying to sell a

home we bought for Sue's parents. We had the house on the

market for six months with no success. We decided to change

realtors and Dominai was one of the realtors we

interviewed. She came over to the house with such a well

planned presentation, showing her expertise and knowledge

of the area, and the market, that we quickly realized we had

to sign with her. She subsequently sold our home in six

weeks. Our next project together was to sell our home in

2007. At the time, there were 9 other homes for sale in our

subdivision of 101 homes. Again, Dominai showed her

knowledge of the area and the market and subsequently sold

our home in less than 2 months while the other 9 homes for

sale did not move. Dominai then helped us find the property

we eventually bought and built our new home on. In 2008 we

asked Dominai to help our daughter find a condo in the

Buckhead area. The first day of looking at properties

Dominai showed our daughter the perfect home. Dominai

walked her through the process from beginning to end. Our

daughter bought the condo and loves it. The thing that is so

impressive with Dominai is the attention she gives to her

clients. Anytime we called her she either answered the call

directly or called back in a very short time. Dominai made us

feel like we were her only clients. She anticipated questions

we didn't even know to ask. We have bought and sold many

homes over the years, but none of our realtors was as

professional as Dominai. We have recommended Dominai to

several of our friends looking to buy or sell homes, and they

have been very pleased.”

Sue and Gary White (770-634-7046)

Dominai & Associates’ PAST CLIENTS

Comments and Recommendations

Page 13: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Price right and avoid . . .

. . . Never-Never Land!

One of the most important aspects of successfully selling your home is to avoid

overpricing. Many sellers, and unfortunately, some real estate licensees, will initially

overprice a home with the belief that the price can always be adjusted downward at a

later date with little or no penalty.

WRONG!

Experienced agents are quick to point out that the best and most active period of a

listing is the first few weeks on the market. At no other time will the interest of

fellow practitioners, both within and outside of the listing company, be at a greater

level. But let's examine the inevitable reaction of the potential buyers who see this

new, but overpriced listing.

It is crucial to understand that buyers are looking at multiple properties and making

decisions to purchase a particular property based on various factors, one of which is

comparable price. A buyer who is pleased with the amenities of two or three

properties may then make a decision to purchase based on listed price. If two of the

properties are properly priced, and considerably less than the overpriced one, which is

least likely to receive an offer?

On the other hand, suppose a buyer is looking at houses in a particular price range.

The over-priced listing is being shown with similar listed prices, but the amenities of

the property are considerably less than those of its well-priced counterparts. Which

of the properties in this category is guaranteed not to receive an offer?

An overpriced listing does not fit the market and is banished to Never-Never Land

only to be appreciated by Peter Pan and the Lost Boys!

A "market worn" or stale listing will not sell at as high a price as it would have had

it been priced with the market in the beginning.

Dominai

Dominai & Associates Realty

Page 14: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

What Appraisers Cannot Tell You

These factors will definitely affect the price and length of time it will take to sell your home.

Consider those that apply when pricing your home.

PROPERTY FEATURE

OR CONDITION

PRICING

TIME TO SELL On a main thoroughfare Minus 10% off the normal sales price Add 20% more time than

average days on the market

before it sells

Very steep driveway up to house Minus 5% off price Add 10% more selling time

Driveway down incline to house Minus 5% off price Add 10% more time

Gully or very steep drop off behind house Minus 5% off price Add 4% more time

Creek behind or beside house Minus 3% off price Add 3% more time

No tall trees around house Minus 2% off price Add 2% more time

Electric Heat Minus 10% off price Add 15% more time

No self-cleaning oven Minus replacement cost

Spanish architecture Add 15% more selling time

House facing school or business property

or next to recreation area

Minus 8% off price Add 20% more time

Power line behind or in view of house Minus 7% off price Add 25% more time

Bedrooms with different color carpet Minus cost of replacement Add 5% more time

Pet odors Add 10% more time

Terrain in backyard unsuitable for

children to play on

Minus 2% off price Add 10% more time

Lawn & shrubs in poor condition/care Minus 4% off price Add 10% more time

Two-story drop off from deck Minus 3% off price Add 25% more time

Exterior needs painting Minus 3% off price Add 5% more time

Interior needs painting Minus 2% off price Add 5% more time

Bright colored or flowery wallpaper Minus replacement cost Add 3% more time

Cluttered, messy basement and/or garage Minus 1% off price Add 5% more time

Swimming pool Add half of cost Add 33% more time

C:\MSOffice\Winword\Documents\Pre-list Package\Appraisers Tips.doc

Page 15: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Dominai & Associates

Selling Process

An Extensive Look At Dominai & Associates

Strategy For Getting Your Home

This Section Explains My Detailed, Four-Step Plan For

Concluding The Sale Of Your Home, Including:

Preparing You and Your Home for the Sale

Marketing, Promoting, and Attracting Buyers

Reviewing Offers and Negotiating the Contract

Following Through After the Contract is

Accepted to ensure a smooth closing

Page 16: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

In Preparing You and Your Home for the Sale, I Will…

Tour your home with you

I need to develop a solid understanding and appreciation of what your home will offer to a

prospective buyer. It's your home; no one knows its features better. So please know that I

will be soliciting your input to develop a superior and effective marketing plan.

Prepare a first class, comprehensive Competitive Market Analysis of your home

We will professionally determine the most likely selling price range for your property, within

a reasonable time period, in today's market. When applicable, we will review potential

problem areas, and suggest improvements that will enhance the salability of your home.

Review properties that will be in direct competition with you

All homes are unique. We will review how each home is similar - and how it is dissimilar -

to your home so that we can factually evaluate your market position.

Familiarize you with homes most like yours, which have recently sold

People may ask anything for their homes. However, the prices for which these homes

actually sell are of paramount importance in establishing a realistic range within which your

home may be expected to sell.

Work with you to develop a strategy designed to attract top price, in the shortest

period, with the least inconvenience to you

We will consider direct competition in the market, your own immediate plans and needs,

seasonality, buyer vs. seller markets, and pricing practices in this market.

Provide you a written Estimate of Seller's Equity

We will identify all of the usual charges and expenses which you can expect to incur during

the selling process, giving you a good estimate of the net proceeds you can expect to receive

at closing.

Explain marketing customs, showing procedures and selling practices

There is much for us to review and we want you to be knowledgeable and comfortable during

the marketing period. We'll talk about everything from when the sign is posted, to the

appointment procedure, to showings, to the presentation of a sales contract to you.

Assist in finding a home in your new location

If you are staying in the area, we will help you. If you're moving away, at your request, we

will consult our national relocation network and have a competent broker contact you from

that location.

Page 17: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Marketing, Promoting, and Attracting Buyers

1. Submit Your Home to both Metro Atlanta Multiple Listing Services

We are members of both the First Multiple Listing Service and the Metro Listing Service,

which gives you the maximum industry exposure to over 20,000 agents metro wide.

2. Develop a Colored Feature and Fact Sheet

Will be placed in your home to provide detailed information about your home including

Special Features, Subdivision Details, a Colored Photo and Directions to your home.

3. Provide and Install Our Selling Enhancement Tool Package

This includes: Posting a KELLER WILLIAMS “For Sale” sign, a computerized

lockbox, along with a copy of your Seller’s Disclosure for prospective buyers to review

while at your home.

4. Have Your Home’s Exterior & Interior Photographed

Your home will be photographed & pictures will be added to our website plus additional

web sites. In addition, my Team will take several exterior and interior shots that will be

included as additional photos on your FMLS listing and virtual tour. These photos may

also be used to create an additional colored flyer as appropriate.

5. Prepare a Detailed Marketing Plan

You will be mailed, periodically, a report on the status of the progress to date on your

listing, as well as a continuing log of all agents who have shown your home, including

their comments, as well as a log of the powerline calls that have been made on your

property from signs and ads. The same process takes place when your home goes under

contract. You will be kept informed throughout the whole process until and through

closing.

6. The Involvement of My Team

Ensure that my personal Client Care Managers, plus my licensed Sales Associates, are

thoroughly familiar with your home so that they can effectively communicate its details

to prospective Buyer’s inquiries. My personal Team will preview your home during an

agent caravan and deliver flyers within the first week of your listing. All of my Team

will participate in the administration and sale of your home.

Page 18: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

7. Follow Up on All Showings

We will be contacting all agents who have shown your home, by soliciting your help in

providing us the necessary information for each showing. In this way we can better

advise you of any changes we feel will enhance the sale of your home. This information

will prove vital in this very important step. If the property is vacant we will monitor your

showings directly through my office.

8. Our Voice Response Voicepad Number

Our most interactive and trackable marketing tool we have available for our prospective

Buyers is our 24 Hour Voicepad #. Your home will be assigned its own unique ID# to

be used on the yard sign as well as in all my advertising. By dialing the # and entering

your own personal ID#, a prospective buyer will get a voice guided tour of your property.

They can also:

A. Receive a fax of the flyer of your home, complete with directions in case they

have accessed this information from a magazine or the web.

B. Connect directly to my office for more personal assistance.

C. Leave me a voicemail request to return their call.

D. And the best part of all….each time a buyer calls this number the system will

capture their number and page us directly so that we may follow up with their call

to ensure they have complete information and to hopefully arrange a personal

showing.

The Buyers can access this information 24 Hours a Day 7 Days a Week! This is the

equivalent of having an Open House every Single Day, 24/7, and a mailbox that

never gets empty!

9. Up To The Minute Updates Constant monitoring of changes in your market place which are e-mailed directly

to you.

10. The Number One Expert Network

Our website partners with many other web home sites so you get maximum exposure

across the internet.

Page 19: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

12. Multiple Internet Sites

PREMIER location on NUMBER 1EXPERT Website! Your home will also be available for viewing on

the internet on multiple sites. Some of the following are web addresses that will either directly feature your

Home or will link to my web page:

13. Keeping in Touch Regularly

Either my Team or ourselves will be in touch with you at scheduled times for an update of the market, your

market, your market analysis, changing conditions that may affect the sale of your home, as well as the times

we will call or e-mail you with agent feedback.

14. Our Success Plan

After more than 8 years in the Real Estate Business we have found this marketing plan to be the most

comprehensive, aggressive and pro-active method of ensuring that your home sells as quickly as possible.

We feel confident that after experiencing this personal attention you will agree with us as well. If at any time

though, you have any questions or comments regarding our ads, we are more than happy to use your input

whenever possible.

Dominai.com

Ass

Page 20: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Reviewing Offers and Negotiating the Contract

Promptly Present All Written Contracts To You

You can be assured that we will contact you immediately when a signed offer is received.

Review The Contracts With You

Consistent with legal limitations, we will review the contract's terms with you. We advise

you whether specific terms and/or contingencies are ordinary and realistic in the current

market. We will specifically want to review the applicability and availability of financing

that your buyer is seeking.

Calculate A Revised Estimate Of Seller's Equity

Based upon the contract's terms, we will give a reasonable estimate of your expected

expenses and net proceeds from the sale, were you to accept this contact.

Negotiate Competently On Your Behalf

We will do our best to ensure the execution of a binding, legal contract that represents your

best interests and which is completely agreeable to you.

Following Through After the Contract is Accepted

Help Arrange Financing For Your Buyer, If Necessary

We maintain close contact with several mortgage companies which offer attractive financing

programs. If requested, we will provide the buyer or buyer's cooperating broker financing

information that may help to satisfy the mortgage contingency more quickly and completely.

Follow-Up To Ensure That All Contract Contingencies And Terms Are Satisfied In A

Timely Manner; Report Deviations Or Exceptions

We maintain a calendar of pertinent activities which we review regularly through our

advanced technology. We will monitor contract compliance and advise you when specific

events need to be completed. We take the guess work and worry out of the transaction.

Prepare And Process All Documents For Which We May Be Responsible

We will promptly prepare, distribute, and retain any required documents.

Cooperate Fully With The Closing Attorney, Your Accountant, Or Other Counselors

You need only advise us and we will dutifully communicate and work with your other

representatives.

Participate In The Settlement Proceedings, As Necessary

We attend the closing with you to insure a smooth transaction from beginning to end.

Retain A Permanent Record Of The Contract

We will maintain a file of all pertinent documents for a reasonable period.

Page 21: your best choice Dominai & Associates, plus KELLER ...... · Keller Williams Realty Associate Leadership Council (ALC) 2011-2014 Keller Williams Mega Agent, Top Producer Lifetime

Homes Sold By Dominai & Associates In 2016

1. 5270 Cedar Glen Court 2. 645 Mount Victoria Place 3. 4580 Highfield Drive 4. 2383 Hidden Lane 5. 4504 Secret Trail Court 6. 1101 Madison Avenue 7. 239 Brookstone Trail 8. 5734 Tattersall Terrace 9. 861 Ode Peppers 10. 3552 Greenwich Avenue 11. 7360 Fields Drive 12. 1645 Johnstown Trace 13. 6660 Island Pointe 14. 3903 Briarglen Court 15. 3549 Cast Palm 16. 1210 Nestle Trail 17. 3439 White Sands Way 18. 215 Myersmere Lane 19. 990 River Valley Drive 20. 2429 Millbank Court 21. 3570 Myrtlewood Chase 22. 769 Harvest Brook 23. 443 Sunset Drive 24. 29 Amber Place 25. 1040 Braymoor Drive 26. 2343 Benson Ridge 27. 1925 Stonewyck Court 28. 814 Golden Isles Drive 29. 383 Arrowhatchee Way 30. 923 Natural Brook Trail 31. 53 Twin Lakes 32. 615 White Stag Court 33. 681 Golden Brook Court 34. 1467 Latham Road 35. 3761 Windhurst Drive 36. 4714 Shallowford Road 37. 1566 Jimmy Dodd Road 38. 1686 Hunters Trace 39. 644 Oakside Place 40. 1394 Rustlewood Court 41. 128 Park Pointe Way 42. 1184 Pinehurst Trail 43. 2530 Day Break Way 44. 1446 Carson Ive Drive 45. 1220 Creek Pointe Circle 46. 375 Hunt River Way 47. 1692 Woodbow Crossing 48. 1161 Hight Tide Court 49. 4701 Rio Vista Trace 50. 3975 Bonnett Creek Lane 51. 3472 Stoneleigh Court 52. 4930 Dawson Court 53. 7370 Silk Tree Pt. 54. 5200 Saint Charles Place

55. 27101 Harvest Ridge 56. 7243 Litany Court 57. 3160 Glenloch Place 58. 2771 Lenox Park Court 59. 3712 Hutchinson Trace 60. 11260 Vedrines Drive 61. 804 Woodcliff Drive 62. 1346 Pilgrim Lake 63. 5754 Porch Swing 64. 11540 Boxford Place 65. 1830 Oak Village Place 66. 5224 Woodgreen Trail 67. 881 River Chase 68. 5719 High Harbor Court 69. 1955 Beckenham Place 70. 880 Verbena Way 71. 6010 Cabotage Road 72. 1551 Bentwood Drive 73. 1580 Turtle Pond 74. 3086 Brooks Drive 75. 2041 Bethel Road 76. 465 Martins Court 77. 6203 Ivy Stone 78. 5020 Avalon Drive 79. 105 Thatching Lane 80. 3347 Ridgemill Circle 81. 239 Stone Park Drive 82. 6007 Eagle Tiff Drive 83. 1422 Bromley Drive 84. 2620 Trailing Ivy Way 85. 7310 Hedgewood Way 86. 3936 Pine Gorge Court 87. 3615 Parkridge Lane 88. 1015 Presidents Lane 89. 5037 Timberhills Drive 90. 3162 Mia Court 91. 10811 Alderwood Cove 92. 4296 Alba Lane 93. 615 Sentry Ridge Crossing 94. 7235 Grand Reunion Drive 95. 7188 Wrights Lane 96. 2150 Lexington Lane 97. 1441 Springside Court 98. 17 Revival Street 99. 4239 Woods Creek Lane

100. 1554 Highland Oaks Court 101. 843 Ideal Place 102. 1907 Baxley Pine Trace 103. 1075 Belmont Place 104. 210 Constitution Blvd. 105. 2458 Samia Drive 106. 2979 Legislative Lane 107. 678 Cape Ivey Drive