your best start - deloitte

1 © 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.

YOUR BEST START

CASE STUDY Delivering the message “Deloitte, the best start of your career”. Client Deloitte Region China Date 2012, 2013 Keywords Graduate Marketing Career Sites Recruitment Videos


BACKGROUND During the annual campus recruitment season, Deloitte China faced fierce competition in the battle for top talent from companies such as EY, KPMG, PwC and also other businesses in industries such as banking and FMCG.


BRIEF Build a distinctive employer brand to stand out of the crowd and attract top talent, delivering the message “Deloitte, the best start of your career”.


SOLUTION Maximum developed a creative concept centralised around “The Green Dot” to deliver the message of how Deloitte is the best start of a career for graduates. Using this concept, a series of posters, pull-up banners and a promotional video were produced to guide graduates to Deloitte’s campus recruitment event.


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Top Graduates With graduation close at hand, you are about to make one of the most important decisions in your life: in which industry will I start my dream career? You might be dazzled by the choices. Will it be Aviation? Banking? IT? FMCG? Or...

One thing is for sure: the decision you are about to make will determine your future career, or even the rest of your life.

If your ambition is to claim the top, Deloitte is where you should be. Because at Deloitte, you will enjoy global resources, receive extensive trainings and be guided by seasoned professionals every step of your growth. Not in one industry, but all industries that

our professionals advise to. This allows everyone at Deloitte the broadest scale of experiences you can imagine. And all that in a culture that is based on the utmost quality, innovation and respect for everyone that contributes to the success of our clients.

Are you ready for the best start pointing of your career? Go to www.workatdeloitte.com to find out how!

The Green Dot Poster


For more information, talk to me.

Emile MacGillavry Managing Director!!!

T: +86 139 1811 0043 E: [email protected] W: maximum.com/emile-mac-gillavry

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