Question 3 - Combination

Vincent Davenport

Artist ImageMusic Video Digipak Magazine Advert

The image we are trying to create for the artists consist of his costume, colour, tone as well as facial features.

With regards to costume he is known for his trench coat, shirt, tie, belt and glasses.

His beard and hair cut also stands out and is consistent through out (digipak, magazine advert and music video).

With regards to colour the dark tinted blue is a consistent theme which highlights the emotion the album is trying to connote.

And finally with regards to tone, we have made sure the dark black drop and tinted blue visual is alwaysrecognisable and used asCommercial imperative.

With the combination of these aspects, our artists promotional package is distinct from others.

Layout DesignMagazine advert Digipak Magazine Advert

We have managed to keep the design theme consistent throughout the promotional package. The use of lines to create a visual hierarchy and copperplate font to ensure visibility is at maximum potential.

As you can see here we are consistent and still using the design theme used in the advert.We also wanted to use his logo (R.E.V.O)everywhere,so consumers are familiar with the product..

As you can see, throughout all the panels in the digipak the font, colour and sizes are kept the same as advert.

We didn’t use any of these features in the music video however due to low budgeting reasons.