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YOUR BRAND: KEY ELEMENTS
LAURA VIRILI Keynote Speaker, Consultant, Coach Social Media & Relationship Management
www.LauraVirili.com @LauraVirili LauraVirili.com
YOUR LINKEDIN PROFILE IMAGE Your Photo Tips: Professional photo Business casual Engaging & friendly From waist, chest or shoulders up Cropped & sized correctly Great background, outdoor shots are fabulous!
Profiles with photos get 16x more views than profiles
without photos. Check out cheat sheet for tips & tricks.
Source: LinkedIn
!
Images: Stan Kaady Photography
YOUR NAME & HEADLINE/TITLE
Name: Add designations, certifications and advanced degrees: MBA, CPA, CFP®, CRPC ®, etc. - 60 characters Title: Shortened version of your profile - 120 characters
LauraVirili.com
YOUR CONTACT INFO
Because ‘Contact Info’ is only visible
to your 1st degree connections, be sure to add the Additional Info/Advice
for Contacting section for anyone visiting your profile to see that info:
LauraVirili.com
CUSTOMIZE YOUR URL
LauraVirili.com
LinkedIn will assign you a random
URL. To make your profile more easily searchable on Google and for others looking for you, change
the URL to something that better matches your name.
In edit mode, click on the gear icon next to your name. If available, use just your first and last name. Be sure
to ‘Save’ once complete.
!
YOUR SUMMARY Personal feel Humanize yourself Written in the first person This is what I do This is why I do it This is how I do it “I welcome a connection if…” Contact Info Common misspellings (your name,
company, etc.)
Hire a professional writer who can convey what makes you “you” –
and your services unique and desirable. Check out the cheat sheet for more
insight.
T: 804-750-2555 [email protected]
LauraVirili.com
YOUR EXPERIENCE
Describe your current position List your previous experience Rule of Thumb: For your current and previous experience keep text concise and to the point. No more than a sentence or two, no more than 2-3 paragraphs per position. Remember to use keywords!
LauraVirili.com
As an advisor, if you happen to have recommendations,
skills/endorsements, hide them – FINRA views this as adverting.
!
JOIN GROUPS
Branding & Search-ability Join up to 50 Displayed on your profile Networking Niche Markets Hobbies Alumni Professional Designations Charitable
35.5% of LinkedIn Users are in 1-9 Groups.
Source: SmartInsights Inc.
!
LauraVirili.com
GROUPS: ATTRACTING IDEAL CLIENTS
Consider joining groups:
o Comprised of like-minded individuals
o Focused on the services you provide
Attract ideal clients by:
o Initiating insightful dialogues
o Demonstrating your subject matter expertise by answering questions posted
by other participants
Financial Advisors – Attract Ideal Clients thru LinkedIn Groups! Then stay active in the most relevant Groups, 3-5
is ideal & manageable. LauraVirili.com
GET INFLUENCED
Follow Your Company’s Influencer
Follow People You Admire Both Personally/Professionally
LauraVirili.com
ACT LIKE AN INFLUENCER
Share Firm Approved Content
Publish on
LinkedIn* Get Noticed Stay Top of Mind
& Tip of Tongue
LauraVirili.com * Check with your firm’s compliance group regarding e-communications created in support of you and your practice. FINRA may classify it as adverting.
STAY ‘IN GOOD COMPANY’
Follow Your Company
Follow the Companies your
Clients Work for/Own
Follow Your Competition
Follow Companies of Interest
LauraVirili.com
KEY ELEMENTS CHECKLIST
* Details including sizes (in pixels), character limits, availability, etc. as of June 2015 LauraVirili.com
Top LinkedIn Elements Specs* Details Photo 200x200px Professionally taken, business casual, friendly, engaging, approachable.
Name 60 chars Display your name as people know you. Include designations, certifications, advanced educational degrees.
Headline/Title 120 chars Shortened version of what you do. Choose a keyword headline or a power statement headline.
Contact Info Complete your contact info. Note: Only visible to 1st degree connections.
Custom Website URL 256 chars Customize your LinkedIn URL. You have 29 characters after “www.linkedin.com/in/”.
Summary 2000 chars Differentiate yourself, written in the 1st person. Opportunity to make the right people ‘feel’ a connection to you. Humanize yourself. Add keywords!
Experience 2000 chars A paragraph or two for each position you have held. Include only relevant positions.
Groups Up to 50 Join Groups. Order them so the 7 most important show on your profile. Stay active with your top 3-5 groups thru relevant contributions.
Influencers 500+ There are 500+ LinkedIn Influencers. Follow the ones that you admire from a personal and professional perspective.
Companies unlimited Follow your company, your competition, your client’s companies and companies of interest.
Publisher 40k Publish on LinkedIn just like an ‘Influencer’ – share your subject matter expertise and thoughts. Check with your firm’s compliance group regarding e-communications created in support of you and your practice. FINRA may classify it as adverting.
Printable Version
HOW TO EDIT YOUR LINKEDIN PROFILE
LauraVirili.com
From the LinkedIn menu go to ‘Edit Profile’ option. Once there, simply click on the pencil icon associated with the section you would like to edit. Don’t forget to ‘Save’ each section.
TIP! When making a lot of changes to your profile turn
your ‘notifications’ off.
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